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~person:"Guzman, Francisco"
~person:"Mattila, Anna S."
~person:"Paul, Justin"
~person:"Wong, IpKin Anthony"
~subject:"Brand image"
~subject:"Brand management"
~subject:"Corporate Social Responsibility"
~subject:"E-commerce"
~subject:"Service quality"
~type_genre:"Article in journal"
~type_genre:"Article"
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Search: subject_exact:"Consumer Behaviour"
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Brand image
Brand management
Corporate Social Responsibility
E-commerce
Service quality
Consumer behaviour
212
Konsumentenverhalten
212
Beziehungsmarketing
59
Relationship marketing
59
Customer satisfaction
50
Kundenzufriedenheit
50
Markenführung
41
Dienstleistungsqualität
40
Markenimage
39
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24
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24
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102
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102
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Guzman, Francisco
Mattila, Anna S.
Paul, Justin
Wong, IpKin Anthony
Han, Heesup
56
Loureiro, Sandra Maria Correia
35
Phau, Ian
33
Hollebeek, Linda D.
30
Diamantopoulos, Adamantios
28
Bang, Nguyen
26
Ko, Eunju
25
Sarkar, Abhigyan
25
Melewar, T. C.
23
Prentice, Catherine
23
Sreejesh, S.
23
Japutra, Arnold
22
Jang, Soocheong
21
Khan, Imran
21
Rahman, Zillur
21
Ahn, Jiseon
20
Dwivedi, Yogesh Kumar
19
Hanks, Lydia
19
Hyun, Sunghyup Sean
19
Veloutsou, Cleopatra
19
Balaji, M. S.
18
Park, Jungkun
18
Sarkar, Juhi Gahlot
18
Vrontis, Demetris
18
Fatma, Mobin
17
Line, Nathaniel D.
17
Valette-Florence, Pierre
17
Bilgihan, Anil
16
Fetscherin, Marc
16
Gierl, Heribert
16
Johnson, Lester W.
16
Pelsmacker, Patrick de
16
Quach, Sara
16
Rather, Raouf Ahmad
16
Wu, Luorong
16
Das, Gopal
15
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Journal of business research : JBR
15
International journal of hospitality management
11
The journal of product & brand management
10
Journal of retailing and consumer services
8
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
7
International journal of contemporary hospitality management
6
The journal of services marketing
6
Journal of hospitality marketing & management
4
Cornell hospitality quarterly : CQ
2
International journal of consumer studies
2
International marketing review
2
Journal of service management
2
Journal of service research
2
Journal of travel and tourism marketing
2
Services marketing quarterly
2
The journal of consumer marketing
2
Asia Pacific journal of marketing and logistics
1
Business strategy and the environment
1
European journal of marketing : EJM
1
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1
International business review : the official journal of the European International Business Academy
1
Journal of business ethics : JOBE
1
Journal of financial services marketing : JFSM
1
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1
Journal of promotion management : JPM
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
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Journal of vacation marketing
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Psychology & marketing
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Technovation : the international journal of technological innovation, entrepreneurship and technology management
1
The Cornell hospitality quarterly
1
The journal of brand management : an international journal
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Tourism management perspectives : TMP
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ECONIS (ZBW)
102
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11
Service attribute prioritization based on the marginal utility of attribute performance
Pan, Mengqiang
;
Li, Nao
;
Law, Chun Hung Roberts
;
Huang, …
- In:
International journal of hospitality management
114
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014440006
Saved in:
12
Theory of dogmatism, personality traits and shopping behavior
Paul, Justin
;
Gupta, Sahil
;
Tyagi, Shenki
- In:
European management journal
41
(
2023
)
2
,
pp. 302-311
Persistent link: https://www.econbiz.de/10014289457
Saved in:
13
The impact of brand value co-creation on perceived CSR authenticity and brand equity
Muniz, Fernanda
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1338-1354
Persistent link: https://www.econbiz.de/10014485570
Saved in:
14
Consumers' relationship with mass prestige brands and happiness
Nobre, Helena
;
Kumar, Ajay
;
Kastanakis, Minas N.
;
Paul, …
- In:
European management review : EMR
20
(
2023
)
2
,
pp. 306-325
Persistent link: https://www.econbiz.de/10014325427
Saved in:
15
Corporate sociopolitical activism (CSA) : the role of perceived impact on consumer response to contribution type
Atanga, Barbara Apaalabono
;
Mattila, Anna S.
- In:
International journal of hospitality management
113
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014325587
Saved in:
16
Unraveling customer repurchase intention in OFDL context : an investigation using a hybrid technique of SEM and fsQCA
Dogra, Nikhil
;
Adil, Mohd
;
Sadiq, Mohd
;
Dash, Ganesh
; …
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014253481
Saved in:
17
Impact of nation brand experience on nation brand loyalty, and positive WOM in a changing environment : the role of nation brand love
Yadav, Rohit
;
Paul, Justin
;
Mittal, Amit
- In:
International marketing review
40
(
2023
)
1
,
pp. 28-48
Persistent link: https://www.econbiz.de/10014227448
Saved in:
18
The role of advertising, distribution intensity and store image in achieving global brand loyalty in an emerging market
Le Dang Lang
;
Behl, Abhishek
;
Guzman, Francisco
; …
- In:
International marketing review
40
(
2023
)
1
,
pp. 127-154
Persistent link: https://www.econbiz.de/10014227458
Saved in:
19
Generation influences perceived coolness but not favorable attitudes toward cool hotel brands
Chen, Feier
;
Quadri-Felitti, Donna
;
Mattila, Anna S.
- In:
The Cornell hospitality quarterly
64
(
2023
)
1
,
pp. 95-103
Persistent link: https://www.econbiz.de/10014229652
Saved in:
20
Perceived injustice and brand love : the effectiveness of sympathetic vs empathetic responses to address consumer complaints of unjust specific service encounters
Ahmad, Fayez
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 849-862
Persistent link: https://www.econbiz.de/10014315453
Saved in:
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