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~person:"Guzman, Francisco"
~person:"Mattila, Anna S."
~person:"Paul, Justin"
~person:"Wong, IpKin Anthony"
~subject:"Brand image"
~subject:"Brand management"
~subject:"E-commerce"
~subject:"Luxury goods"
~subject:"Service quality"
~type_genre:"Article in journal"
~type_genre:"Article"
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Search: subject_exact:"Consumer Behaviour"
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Brand image
Brand management
E-commerce
Luxury goods
Service quality
Consumer behaviour
206
Konsumentenverhalten
206
Beziehungsmarketing
58
Relationship marketing
58
Customer satisfaction
50
Kundenzufriedenheit
50
Markenführung
40
Dienstleistungsqualität
39
Markenimage
38
Brand
23
Markenartikel
23
Gastronomie
21
Restaurant industry
21
Corporate Social Responsibility
20
Corporate social responsibility
20
Beschwerdemanagement
19
Complaint management
19
Hotel industry
18
Hotellerie
18
Emotion
17
Online retailing
15
Online-Handel
15
Viral marketing
14
Virales Marketing
14
Einzelhandel
13
Luxusgüter
13
Retail trade
13
Experiment
12
Internet marketing
12
Online-Marketing
12
Bibliometrics
10
Bibliometrie
10
Preismanagement
10
Pricing strategy
10
Brand equity
9
Kundenbindungsprogramm
9
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71
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1
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Article
87
Book / Working Paper
2
Type of publication (narrower categories)
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Article in journal
Article
Aufsatz in Zeitschrift
89
Aufsatzsammlung
1
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
89
Author
All
Guzman, Francisco
Mattila, Anna S.
Paul, Justin
Wong, IpKin Anthony
Han, Heesup
55
Phau, Ian
40
Loureiro, Sandra Maria Correia
36
Ko, Eunju
32
Diamantopoulos, Adamantios
28
Hollebeek, Linda D.
27
Bang, Nguyen
26
Hyun, Sunghyup Sean
24
Sarkar, Abhigyan
24
Jang, Soocheong
23
Japutra, Arnold
23
Melewar, T. C.
23
Prentice, Catherine
23
Sreejesh, S.
22
Valette-Florence, Pierre
21
Johnson, Lester W.
19
Veloutsou, Cleopatra
19
Wiedmann, Klaus-Peter
19
Christodoulides, George
18
Gierl, Heribert
18
Klaus, Philipp
18
Park, Jungkun
18
Shukla, Paurav
18
Ahn, Jiseon
17
Balaji, M. S.
17
Dwivedi, Yogesh Kumar
17
Khan, Imran
17
Quach, Sara
17
Sarkar, Juhi Gahlot
17
Septianto, Felix
17
Vrontis, Demetris
17
Bilgihan, Anil
16
Dens, Nathalie
16
Fetscherin, Marc
16
Jebarajakirthy, Charles
16
Pelsmacker, Patrick de
16
Rahman, Zillur
16
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Journal of business research : JBR
11
The journal of product & brand management
10
Journal of retailing and consumer services
9
International journal of hospitality management
8
International journal of contemporary hospitality management
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
The journal of services marketing
4
International marketing review
3
International journal of consumer studies
2
Journal of hospitality marketing & management
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of service research
2
Journal of travel and tourism marketing
2
Services marketing quarterly
2
The journal of consumer marketing
2
Asia Pacific journal of marketing and logistics
1
Business strategy and the environment
1
Cornell hospitality quarterly : CQ
1
European journal of marketing : EJM
1
European management journal
1
European management review : EMR
1
International business review : the official journal of the European International Business Academy
1
Journal of promotion management : JPM
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing
1
Journal of service management
1
Journal of strategic marketing
1
Journal of vacation marketing
1
Psychology & marketing
1
Technovation : the international journal of technological innovation, entrepreneurship and technology management
1
The Cornell hospitality quarterly
1
The journal of brand management : an international journal
1
Tourism management perspectives : TMP
1
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ECONIS (ZBW)
89
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1
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10
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89
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date (oldest first)
1
The role of sensory marketing and brand experience in building emotional attachment and brand loyalty in luxury retail stores
Shahid, Shadma
;
Paul, Justin
;
Gilal, Faheem Gul
; …
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1398-1412
Persistent link: https://www.econbiz.de/10013280107
Saved in:
2
Masstige scale : an alternative to measure brand equity
Alagarsamy, Subburaj
;
Mehrolia, Sangeeta
;
Paul, Justin
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014465441
Saved in:
3
The impact of brand transparency of food delivery apps in interactive brand communication
Chopdar, Prasanta Kr
;
Paul, Justin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 238-256
Persistent link: https://www.econbiz.de/10014521197
Saved in:
4
Healthcare apps' purchase intention : a consumption values perspective
Chakraborty, Debarun
;
Paul, Justin
- In:
Technovation : the international journal of …
120
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014476559
Saved in:
5
Does crowdsourcing necessarily lead to brand engagement? : the role of crowdsourcing cues and relationship norms on customer-brand relationships
Herter, Márcia Maurer
;
Shuqair, Saleh
;
Pinto, Diego Costa
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 988-1004
Persistent link: https://www.econbiz.de/10014334390
Saved in:
6
Service attribute prioritization based on the marginal utility of attribute performance
Pan, Mengqiang
;
Li, Nao
;
Law, Chun Hung Roberts
;
Huang, …
- In:
International journal of hospitality management
114
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014440006
Saved in:
7
Theory of dogmatism, personality traits and shopping behavior
Paul, Justin
;
Gupta, Sahil
;
Tyagi, Shenki
- In:
European management journal
41
(
2023
)
2
,
pp. 302-311
Persistent link: https://www.econbiz.de/10014289457
Saved in:
8
The impact of brand value co-creation on perceived CSR authenticity and brand equity
Muniz, Fernanda
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1338-1354
Persistent link: https://www.econbiz.de/10014485570
Saved in:
9
Consumers' relationship with mass prestige brands and happiness
Nobre, Helena
;
Kumar, Ajay
;
Kastanakis, Minas N.
;
Paul, …
- In:
European management review : EMR
20
(
2023
)
2
,
pp. 306-325
Persistent link: https://www.econbiz.de/10014325427
Saved in:
10
Unraveling customer repurchase intention in OFDL context : an investigation using a hybrid technique of SEM and fsQCA
Dogra, Nikhil
;
Adil, Mohd
;
Sadiq, Mohd
;
Dash, Ganesh
; …
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014253481
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