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~person:"Guzman, Francisco"
~person:"Mattila, Anna S."
~person:"Paul, Justin"
~person:"Wong, IpKin Anthony"
~subject:"Brand management"
~subject:"E-commerce"
~subject:"Service quality"
~type_genre:"Article in journal"
~type_genre:"Article"
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Search: subject_exact:"Consumer Behaviour"
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Brand management
E-commerce
Service quality
Consumer behaviour
212
Konsumentenverhalten
212
Beziehungsmarketing
59
Relationship marketing
59
Customer satisfaction
50
Kundenzufriedenheit
50
Markenführung
41
Dienstleistungsqualität
40
Brand image
39
Markenimage
39
Brand
24
Markenartikel
24
Corporate Social Responsibility
21
Corporate social responsibility
21
Gastronomie
21
Restaurant industry
21
Beschwerdemanagement
19
Complaint management
19
Emotion
18
Hotel industry
18
Hotellerie
18
Internet marketing
15
Online retailing
15
Online-Handel
15
Online-Marketing
15
Viral marketing
14
Virales Marketing
14
Einzelhandel
13
Luxury goods
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Luxusgüter
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Retail trade
13
Experiment
12
Bibliometrics
10
Bibliometrie
10
Preismanagement
10
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Article
77
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79
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Guzman, Francisco
Mattila, Anna S.
Paul, Justin
Wong, IpKin Anthony
Han, Heesup
50
Loureiro, Sandra Maria Correia
33
Phau, Ian
28
Hollebeek, Linda D.
27
Bang, Nguyen
25
Sarkar, Abhigyan
24
Ko, Eunju
23
Prentice, Catherine
23
Japutra, Arnold
22
Melewar, T. C.
22
Sreejesh, S.
21
Diamantopoulos, Adamantios
20
Ahn, Jiseon
19
Khan, Imran
18
Balaji, M. S.
17
Dwivedi, Yogesh Kumar
17
Hyun, Sunghyup Sean
17
Park, Jungkun
17
Sarkar, Juhi Gahlot
17
Vrontis, Demetris
17
Quach, Sara
16
Veloutsou, Cleopatra
16
Bilgihan, Anil
15
Ekinci, Yuksel
15
Jang, Soocheong
15
Johnson, Lester W.
15
Klaus, Philipp
15
Pelsmacker, Patrick de
15
Rahman, Zillur
15
Rather, Raouf Ahmad
15
Roy, Sanjit
15
Valette-Florence, Pierre
15
Casidy, Riza
14
Dens, Nathalie
14
Fetscherin, Marc
14
Kunkel, Thilo
14
Line, Nathaniel D.
14
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Journal of business research : JBR
11
The journal of product & brand management
10
International journal of hospitality management
8
Journal of retailing and consumer services
8
International journal of contemporary hospitality management
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
The journal of services marketing
4
International journal of consumer studies
2
International marketing review
2
Journal of hospitality marketing & management
2
Journal of service research
2
Services marketing quarterly
2
The journal of consumer marketing
2
Cornell hospitality quarterly : CQ
1
European journal of marketing : EJM
1
European management review : EMR
1
International business review : the official journal of the European International Business Academy
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing
1
Journal of service management
1
Journal of strategic marketing
1
Journal of travel and tourism marketing
1
Journal of vacation marketing
1
Psychology & marketing
1
Technovation : the international journal of technological innovation, entrepreneurship and technology management
1
The Cornell hospitality quarterly
1
The journal of brand management : an international journal
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ECONIS (ZBW)
79
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79
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date (oldest first)
1
The role of sensory marketing and brand experience in building emotional attachment and brand loyalty in luxury retail stores
Shahid, Shadma
;
Paul, Justin
;
Gilal, Faheem Gul
; …
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1398-1412
Persistent link: https://www.econbiz.de/10013280107
Saved in:
2
Masstige scale : an alternative to measure brand equity
Alagarsamy, Subburaj
;
Mehrolia, Sangeeta
;
Paul, Justin
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014465441
Saved in:
3
The impact of brand transparency of food delivery apps in interactive brand communication
Chopdar, Prasanta Kr
;
Paul, Justin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 238-256
Persistent link: https://www.econbiz.de/10014521197
Saved in:
4
We are just 10 feet away! : how does location-based advertising affect consumer-brand engagement?
Thapa, Sajani
;
Guzman, Francisco
;
Paswan, Audhesh
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014545208
Saved in:
5
Axiology of tourism shopping : a cross-level investigation of value-in-the-experience (VALEX)
Wong, IpKin Anthony
;
Huang, GuoQiong Ivanka
;
Li, Zhuo
- In:
Journal of hospitality & tourism research : JHTR ; the …
48
(
2024
)
3
,
pp. 549-563
Persistent link: https://www.econbiz.de/10014633611
Saved in:
6
Healthcare apps' purchase intention : a consumption values perspective
Chakraborty, Debarun
;
Paul, Justin
- In:
Technovation : the international journal of …
120
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014476559
Saved in:
7
Does crowdsourcing necessarily lead to brand engagement? : the role of crowdsourcing cues and relationship norms on customer-brand relationships
Herter, Márcia Maurer
;
Shuqair, Saleh
;
Pinto, Diego Costa
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 988-1004
Persistent link: https://www.econbiz.de/10014334390
Saved in:
8
Service attribute prioritization based on the marginal utility of attribute performance
Pan, Mengqiang
;
Li, Nao
;
Law, Chun Hung Roberts
;
Huang, …
- In:
International journal of hospitality management
114
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014440006
Saved in:
9
The impact of brand value co-creation on perceived CSR authenticity and brand equity
Muniz, Fernanda
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1338-1354
Persistent link: https://www.econbiz.de/10014485570
Saved in:
10
Consumers' relationship with mass prestige brands and happiness
Nobre, Helena
;
Kumar, Ajay
;
Kastanakis, Minas N.
;
Paul, …
- In:
European management review : EMR
20
(
2023
)
2
,
pp. 306-325
Persistent link: https://www.econbiz.de/10014325427
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