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~person:"Han, Heesup"
~person:"Homburg, Christian"
~source:"econis"
~subject:"Markenimage"
~subject:"Marketingmanagement"
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Search: subject_exact:"CRM (Customer Relationship Management)"
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Markenimage
Marketingmanagement
Beziehungsmarketing
161
Relationship marketing
161
Customer satisfaction
54
Kundenzufriedenheit
54
Consumer behaviour
51
Konsumentenverhalten
51
Theorie
43
Theory
43
Deutschland
35
Germany
35
Dienstleistungsqualität
21
Service quality
21
Hotel industry
17
Hotellerie
17
Marketing management
17
Lieferantenmanagement
16
Supplier relationship management
16
Kundenbindung
13
Beziehungsmanagement
11
Brand image
11
Brand management
11
Erfolgsfaktor
11
Estimation
11
Markenführung
11
Schätzung
11
Success factor
11
Arbeitszufriedenheit
10
Job satisfaction
10
Kundenmanagement
10
Salespeople
10
Verkaufspersonal
10
Brand loyalty
9
Management
9
Confidence
8
Gastronomie
8
Holiday behaviour
8
Markentreue
8
Restaurant industry
8
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Article
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Article in journal
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Aufsatz in Zeitschrift
14
Aufsatzsammlung
7
Collection of articles of several authors
7
Sammelwerk
7
Handbook
6
Handbuch
6
Case study
4
Fallstudie
4
Aufsatz im Buch
3
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3
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Language
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German
15
English
14
Author
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Han, Heesup
Homburg, Christian
Bruhn, Manfred
21
Kumar, V.
19
Loureiro, Sandra Maria Correia
16
Gil Saura, Irene
13
Bauer, Hans H.
11
Hollebeek, Linda D.
11
Japutra, Arnold
11
Kumar, Vikas
11
Šerić, Maja
11
Hyun, Sunghyup Sean
10
King, Ceridwyn
10
Verhoef, Peter C.
10
Huber, Frank
9
Palmatier, Robert W.
9
Terho, Harri
9
Vrontis, Demetris
9
Fetscherin, Marc
8
Grönroos, Christian
8
Guzman, Francisco
8
Kaufmann, Hans Rüdiger
8
Khan, Imran
8
Leckie, Civilai
8
Neslin, Scott A.
8
Roy, Sanjit
8
Sarkar, Abhigyan
8
Albers, Sönke
7
Casidy, Riza
7
Ekinci, Yuksel
7
Johnson, Lester W.
7
Kaushik, Arun Kumar
7
Nyadzayo, Munyaradzi W.
7
Quach, Sara
7
Rahman, Zillur
7
Salo, Jari
7
Sreejesh, S.
7
Thaichon, Park
7
Veloutsou, Cleopatra
7
Wilde, Klaus D.
7
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Institution
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Institut für Marktorientierte Unternehmensführung Mannheim
1
Wissenschaftliche Hochschule für Unternehmensführung
1
Published in...
All
Journal of travel and tourism marketing
4
International journal of hospitality management
3
Perspektiven der marktorientierten Unternehmensführung : Arbeiten aus dem Institut für Marktorientierte Unternehmensführung der Universität Mannheim
2
Reihe: Management-Know-how / M : praxisnah und aktuell
2
International journal of contemporary hospitality management
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of marketing
1
Journal of retailing and consumer services
1
Journal of the Academy of Marketing Science
1
Kundenorientierung von Banken : Strategien für Kundennähe und effektives Beziehungsmanagement
1
Marketing : ZFP ; journal of research and management
1
Tourism and hospitality research : the surrey quarterly review
1
Wissenschaft & Praxis
1
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ECONIS (ZBW)
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1
Investigation into the festival brand co-creation mechanism : extended application of the customer-based brand equity model
Chi, Xiaoting
;
Zhou, Heng
;
Cai, Gangwei
;
Han, Heesup
- In:
Journal of travel and tourism marketing
41
(
2024
)
3
,
pp. 377-395
Persistent link: https://www.econbiz.de/10014513650
Saved in:
2
The impact of hotel attributes, well-being perception, and attitudes on brand loyalty : examining the moderating role of COVID-19 pandemic
Kim, Jinkyung Jenny
;
Han, Heesup
;
Ariza-Montes, Antonio
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012648895
Saved in:
3
Image congruity as a tool for traveler retention : a comparative analysis on South Korean full-service and low-cost airlines
Han, Heesup
;
Koo, Bonhak
;
Hyun, Sunghyup Sean
- In:
Journal of travel and tourism marketing
37
(
2020
)
3
,
pp. 347-360
Persistent link: https://www.econbiz.de/10012289336
Saved in:
4
Effect of image, satisfaction, trust, love, and respect on loyalty formation for name-brand coffee shops
Song, Hak-jun
;
Wang, JunHui
;
Han, Heesup
- In:
International journal of hospitality management
79
(
2019
),
pp. 50-59
Persistent link: https://www.econbiz.de/10012012968
Saved in:
5
Tourist experience quality and loyalty to an island destination : the moderating impact of destination image
Moon, Hyoungeun
;
Han, Heesup
- In:
Journal of travel and tourism marketing
36
(
2019
)
1
,
pp. 43-59
Persistent link: https://www.econbiz.de/10012179362
Saved in:
6
Environmental corporate social responsibility and the strategy to boost the airline's image and customer loyalty intentions
Han, Heesup
;
Yu, Jongsik
;
Kim, Wansoo
- In:
Journal of travel and tourism marketing
36
(
2019
)
3
,
pp. 371-383
Persistent link: https://www.econbiz.de/10012179410
Saved in:
7
Drivers of brand loyalty in the chain coffee shop industry
Han, Heesup
;
Nguyen, Hong Ngoc
;
Song, Hak-jun
;
Chua, Bee-Lia
- In:
International journal of hospitality management
72
(
2018
),
pp. 86-97
Persistent link: https://www.econbiz.de/10011872763
Saved in:
8
A study of brand prestige in the casino industry : the moderating role of customer involvement
Han, Heesup
;
Lee, JungHoon
;
Hwang, Jinsoo
- In:
Tourism and hospitality research : the surrey quarterly …
18
(
2018
)
1
,
pp. 96-106
Persistent link: https://www.econbiz.de/10011846778
Saved in:
9
Handbuch Kundenbindungsmanagement : Strategien und Instrumente für ein erfolgreiches CRM
Bruhn, Manfred
(
ed.
);
Homburg, Christian
(
ed.
)
-
2017
-
9., überarbeitete Auflage
Persistent link: https://www.econbiz.de/10011570356
Saved in:
10
Customer experience management : toward implementing an evolving marketing concept
Homburg, Christian
;
Jozic, Danijel
;
Kuehnl, Christina
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 377-401
Persistent link: https://www.econbiz.de/10011684998
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