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~person:"Han, Heesup"
~person:"Khare, Arpita"
~person:"Malhotra, Naresh K."
~subject:"B-to-B-Marketing"
~subject:"Konsumentenverhalten"
~subject:"Kundenzufriedenheit"
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B-to-B-Marketing
Konsumentenverhalten
Kundenzufriedenheit
Consumer behaviour
108
Beziehungsmarketing
77
Relationship marketing
77
Marktforschung
54
Market research
49
Customer satisfaction
48
Brand management
31
Markenführung
31
Marketing theory
30
Marketingtheorie
30
Dienstleistungsqualität
29
Service quality
29
Brand image
27
Hotel industry
27
Hotellerie
27
India
27
Indien
27
Markenimage
27
Holiday behaviour
25
Marketing
25
Urlaubsverhalten
25
Theorie
23
Theory
23
Tourism
18
Tourism marketing
18
Tourismus
18
Tourismusmarketing
18
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16
USA
16
Umweltbewusstsein
16
United States
15
Brand
12
Emotion
12
Green marketing
12
Markenartikel
12
Tourism industry
12
Tourismuswirtschaft
12
Öko-Marketing
12
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124
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121
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3
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3
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Language
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English
129
Author
All
Han, Heesup
Khare, Arpita
Malhotra, Naresh K.
Homburg, Christian
68
Mattila, Anna S.
62
Wiedmann, Klaus-Peter
57
Kleinaltenkamp, Michael
55
Huber, Frank
53
Bauer, Hans H.
52
Loureiro, Sandra Maria Correia
51
Kumar, V.
50
Herrmann, Andreas
48
Hollebeek, Linda D.
46
Verhoef, Peter C.
45
Backhaus, Klaus
44
Grewal, Dhruv
43
Phau, Ian
43
Bang, Nguyen
39
Sharma, Piyush
39
Dwivedi, Yogesh Kumar
38
Usman, Osly
38
Svensson, Göran
37
Walsh, Gianfranco
37
Gierl, Heribert
36
Ko, Eunju
36
Gil Saura, Irene
35
Melewar, T. C.
34
Bagozzi, Richard P.
33
Pelsmacker, Patrick de
33
Prentice, Catherine
33
Vrontis, Demetris
33
Mittal, Vikas
32
Romaniuk, Jenni
32
Swoboda, Bernhard
32
Cova, Bernard
31
Woodside, Arch G.
30
Balaji, M. S.
29
Dawes, John
29
Sreejesh, S.
29
Chintagunta, Pradeep K.
28
Park, Jungkun
28
Paul, Justin
28
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Journal of travel and tourism marketing
30
International journal of hospitality management
20
International journal of contemporary hospitality management
8
Journal of international consumer marketing
5
Journal of retailing and consumer services
5
Journal of hospitality marketing & management
4
Tourism management : research, policies, practice
4
Journal of business-to-business marketing
3
Journal of vacation marketing
3
Tourism management perspectives : TMP
3
International journal of business competition and growth : IJBCG
2
International journal of consumer studies
2
International journal of electronic marketing and retailing : IJEMR
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Marketing intelligence & planning
2
Research and the development of pedagogical materials : working papers
2
Review of marketing research
2
Tourism and hospitality research : the surrey quarterly review
2
AMS review : official publication of the Academy of Marketing Science
1
Enhancing enterprise competitiveness : (marketing, people, IT and entrepreneurship)
1
International journal of Indian culture and business management
1
International journal of business and emerging markets : IJBEM
1
International journal of retail & distribution management
1
International journal of retail and distribution management
1
Journal of Contemporary Issues in Business and Government
1
Journal of business research : JBR
1
Journal of customer behaviour
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of fashion marketing and management
1
Journal of financial services marketing : JFSM
1
Journal of global marketing
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of marketing analytics : JMA
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of retailing
1
Journal of targeting, measurement and analysis for marketing
1
Legends in marketing
1
Nachhaltigkeit und Innovation in internen und externen Unternehmensbeziehungen : Festschrift für Prof. Dr. Klaus Bellmann zum 80. Geburtstag
1
Psychology & marketing
1
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ECONIS (ZBW)
129
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1
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129
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1
Building value co-creation with social media
marketing
, brand trust, and brand loyalty
Sohaib, Muhammad
;
Han, Heesup
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364678
Saved in:
2
A new tourism paradigm in the marketplace : armchair travel and destination experiences
Yu, Jongsik
;
Moon, Hyoungeun
;
Chua, Bee-Lia
;
Han, Heesup
- In:
Journal of vacation marketing
30
(
2024
)
1
,
pp. 58-71
Persistent link: https://www.econbiz.de/10014631886
Saved in:
3
Customer relationship
marketing
: theoretical and managerial perspectives
Malhotra, Naresh K.
;
Agarwal, James
-
2021
Persistent link: https://www.econbiz.de/10012817819
Saved in:
4
Travel and tourism
marketing
in the age of the conscious tourists : a study on CSR and tourist brand advocacy
Ahmad, Naveed
;
Samad, Sarminah
;
Han, Heesup
- In:
Journal of travel and tourism marketing
40
(
2023
)
7
,
pp. 551-567
Persistent link: https://www.econbiz.de/10014419174
Saved in:
5
The role of shopping values and consumer attitudes toward mall events
Khare, Arpita
;
Kautish, Pradeep
- In:
Journal of global marketing
36
(
2023
)
1
,
pp. 25-41
Persistent link: https://www.econbiz.de/10013549988
Saved in:
6
Investigation into the festival brand co-creation mechanism : extended application of the customer-based brand equity model
Chi, Xiaoting
;
Zhou, Heng
;
Cai, Gangwei
;
Han, Heesup
- In:
Journal of travel and tourism marketing
41
(
2024
)
3
,
pp. 377-395
Persistent link: https://www.econbiz.de/10014513650
Saved in:
7
An integrated model for predicting consumer's intention to write online reviews
Dixit, Saumya
;
Badgaiyan, Anant Jyoti
;
Khare, Arpita
- In:
Journal of retailing and consumer services
46
(
2019
),
pp. 112-120
Persistent link: https://www.econbiz.de/10011980807
Saved in:
8
Influencing factors of empty nest family tourism consumption
Dong, Limin
;
Quan, Lanji
;
Song, Zhenzhen
;
Han, Heesup
- In:
Journal of travel and tourism marketing
39
(
2022
)
3
,
pp. 290-304
Persistent link: https://www.econbiz.de/10013352884
Saved in:
9
Veganism, a new hotel paradigm : exploring the attributes of vegan-friendly hotels and guest approach behaviors
Yu, Jongsik
;
Kim, Seongseop
;
Baah, Nancy Grace
;
Han, Heesup
- In:
International journal of hospitality management
117
(
2024
),
pp. -11
Persistent link: https://www.econbiz.de/10014457839
Saved in:
10
Green apparel buying : role of past behavior, knowledge and peer influence in the assessment of green apparel perceived benefits
Khare, Arpita
- In:
Journal of international consumer marketing
35
(
2023
)
1
,
pp. 109-125
Persistent link: https://www.econbiz.de/10014321457
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