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~person:"Han, Heesup"
~person:"Khare, Arpita"
~person:"Malhotra, Naresh K."
~subject:"B-to-B-Marketing"
~subject:"Konsumentenverhalten"
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Subject
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B-to-B-Marketing
Konsumentenverhalten
Consumer behaviour
108
Beziehungsmarketing
77
Relationship marketing
77
Marktforschung
54
Market research
49
Customer satisfaction
48
Kundenzufriedenheit
48
Brand management
31
Markenführung
31
Marketing theory
30
Marketingtheorie
30
Dienstleistungsqualität
29
Service quality
29
Brand image
27
Hotel industry
27
Hotellerie
27
India
27
Indien
27
Markenimage
27
Holiday behaviour
25
Marketing
25
Urlaubsverhalten
25
Theorie
23
Theory
23
Tourism
18
Tourism marketing
18
Tourismus
18
Tourismusmarketing
18
Environmental consciousness
16
USA
16
Umweltbewusstsein
16
United States
15
Brand
12
Emotion
12
Green marketing
12
Markenartikel
12
Tourism industry
12
Tourismuswirtschaft
12
Öko-Marketing
12
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Undetermined
67
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2
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Article
109
Book / Working Paper
5
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Article in journal
107
Aufsatz in Zeitschrift
107
Aufsatz im Buch
2
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2
Reprint
2
Arbeitspapier
1
Graue Literatur
1
Non-commercial literature
1
Working Paper
1
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Language
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English
114
Author
All
Han, Heesup
Khare, Arpita
Malhotra, Naresh K.
Kleinaltenkamp, Michael
54
Mattila, Anna S.
52
Wiedmann, Klaus-Peter
52
Huber, Frank
48
Loureiro, Sandra Maria Correia
48
Herrmann, Andreas
46
Hollebeek, Linda D.
44
Homburg, Christian
44
Kumar, V.
44
Bauer, Hans H.
43
Backhaus, Klaus
42
Phau, Ian
42
Verhoef, Peter C.
41
Grewal, Dhruv
39
Bang, Nguyen
36
Dwivedi, Yogesh Kumar
36
Gierl, Heribert
36
Ko, Eunju
35
Usman, Osly
34
Walsh, Gianfranco
34
Vrontis, Demetris
33
Bagozzi, Richard P.
32
Pelsmacker, Patrick de
32
Cova, Bernard
31
Melewar, T. C.
31
Romaniuk, Jenni
31
Swoboda, Bernhard
31
Sharma, Piyush
30
Balaji, M. S.
28
Rajagopal
28
Sheth, Jagdish N.
28
Chintagunta, Pradeep K.
27
Dawes, John
27
Dens, Nathalie
27
Filieri, Raffaele
27
Paul, Justin
27
Sarkar, Abhigyan
27
Schramm-Klein, Hanna
27
Sreejesh, S.
27
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Published in...
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Journal of travel and tourism marketing
24
International journal of hospitality management
18
International journal of contemporary hospitality management
8
Journal of retailing and consumer services
5
Journal of hospitality marketing & management
4
Journal of business-to-business marketing
3
Journal of international consumer marketing
3
Tourism management : research, policies, practice
3
International journal of business competition and growth : IJBCG
2
International journal of consumer studies
2
International journal of electronic marketing and retailing : IJEMR
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Journal of vacation marketing
2
Marketing intelligence & planning
2
Research and the development of pedagogical materials : working papers
2
Review of marketing research
2
Tourism and hospitality research : the surrey quarterly review
2
AMS review : official publication of the Academy of Marketing Science
1
International journal of Indian culture and business management
1
International journal of business and emerging markets : IJBEM
1
International journal of retail & distribution management
1
International journal of retail and distribution management
1
Journal of Contemporary Issues in Business and Government
1
Journal of business research : JBR
1
Journal of customer behaviour
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of fashion marketing and management
1
Journal of financial services marketing : JFSM
1
Journal of global marketing
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of marketing analytics : JMA
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of retailing
1
Journal of targeting, measurement and analysis for marketing
1
Legends in marketing
1
Nachhaltigkeit und Innovation in internen und externen Unternehmensbeziehungen : Festschrift für Prof. Dr. Klaus Bellmann zum 80. Geburtstag
1
Psychology & marketing
1
The international review of retail, distribution and consumer research
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
114
Showing
21
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30
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114
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21
Measuring consumer design perceptions for digital divices : a multi-dimensional scale
Mishra, Abhishek
;
Dash, Satyabhushan
;
Malhotra, Naresh K.
; …
- In:
The journal of brand management : an international journal
22
(
2015
)
7
,
pp. 603-630
Persistent link: https://www.econbiz.de/10011392992
Saved in:
22
Marketing
management and policy
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009299919
Saved in:
23
Moderating effect of government regulations on the determinants of customer loyalty for cellular service providers in Pakistan
Tariq, Beenish
;
Najam, Hammad
;
Nik Kamariah Nik Mat
; …
- In:
Journal of Contemporary Issues in Business and Government
26
(
2020
)
1
,
pp. 1-22
Persistent link: https://www.econbiz.de/10012286411
Saved in:
24
The impact of hotel attributes, well-being perception, and attitudes on brand loyalty : examining the moderating role of COVID-19 pandemic
Kim, Jinkyung Jenny
;
Han, Heesup
;
Ariza-Montes, Antonio
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012648895
Saved in:
25
Editorial: Technology,
marketing
and consumer orientation
Khare, Arpita
- In:
International journal of business competition and …
3
(
2013
)
1
,
pp. 2-4
Persistent link: https://www.econbiz.de/10009752639
Saved in:
26
Investigating individuals' decision formation in working-holiday tourism : the role of sensation-seeking and gender
Meng, Bo
;
Han, Heesup
- In:
Journal of travel and tourism marketing
35
(
2018
)
8
,
pp. 973-987
Persistent link: https://www.econbiz.de/10011941798
Saved in:
27
Hotel data privacy : strategies to reduce customers' emotional violations, privacy concerns, and switching intention
Yu, Jongsik
;
Moon, Hyoungeun
;
Chua, Bee-Lia
;
Han, Heesup
- In:
Journal of travel and tourism marketing
39
(
2022
)
2
,
pp. 215-227
Persistent link: https://www.econbiz.de/10013352876
Saved in:
28
Health insurance policy renewal : an exploration of reputation, performance, and affect to understand customer inertia
Kautish, Pradeep
;
Khare, Arpita
;
Sharma, Rajesh
- In:
Journal of marketing analytics : JMA
10
(
2022
)
3
,
pp. 261-278
Persistent link: https://www.econbiz.de/10013390768
Saved in:
29
How do green attributes elicit pro-environmental behaviors in guests? : the case of green hotels in Vietnam
Ho Le Thu Trang
;
Lee, Jin-soo
;
Han, Heesup
- In:
Journal of travel and tourism marketing
36
(
2019
)
1
,
pp. 14-28
Persistent link: https://www.econbiz.de/10012179359
Saved in:
30
Causal-predictive model of customer lifetime/influence value : mediating roles of memorable experiences and customer engagement in hotels and airlines
Noppadol Manosuthi
;
Lee, Jin-soo
;
Han, Heesup
- In:
Journal of travel and tourism marketing
38
(
2021
)
5
,
pp. 461-477
Persistent link: https://www.econbiz.de/10012607328
Saved in:
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