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~person:"Han, Heesup"
~person:"Khare, Arpita"
~person:"Malhotra, Naresh K."
~subject:"B-to-B-Marketing"
~subject:"Konsumentenverhalten"
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B-to-B-Marketing
Konsumentenverhalten
Consumer behaviour
108
Beziehungsmarketing
76
Relationship marketing
76
Marktforschung
54
Market research
49
Customer satisfaction
47
Kundenzufriedenheit
47
Brand management
30
Markenführung
30
Marketing theory
30
Marketingtheorie
30
Dienstleistungsqualität
29
Service quality
29
Hotel industry
27
Hotellerie
27
India
27
Indien
27
Brand image
26
Markenimage
26
Marketing
25
Holiday behaviour
24
Urlaubsverhalten
24
Theorie
23
Theory
23
Tourism
17
Tourism marketing
17
Tourismus
17
Tourismusmarketing
17
Environmental consciousness
16
USA
16
Umweltbewusstsein
16
United States
15
Brand
12
Emotion
12
Green marketing
12
Markenartikel
12
Tourism industry
12
Tourismuswirtschaft
12
Öko-Marketing
12
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Undetermined
67
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2
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Article
109
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5
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Article in journal
107
Aufsatz in Zeitschrift
107
Aufsatz im Buch
2
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2
Reprint
2
Arbeitspapier
1
Graue Literatur
1
Non-commercial literature
1
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1
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Language
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English
114
Author
All
Han, Heesup
Khare, Arpita
Malhotra, Naresh K.
Kleinaltenkamp, Michael
54
Wiedmann, Klaus-Peter
52
Mattila, Anna S.
49
Huber, Frank
48
Loureiro, Sandra Maria Correia
47
Herrmann, Andreas
46
Homburg, Christian
44
Bauer, Hans H.
43
Kumar, V.
43
Phau, Ian
42
Backhaus, Klaus
41
Verhoef, Peter C.
41
Hollebeek, Linda D.
40
Grewal, Dhruv
39
Bang, Nguyen
36
Gierl, Heribert
36
Dwivedi, Yogesh Kumar
35
Ko, Eunju
35
Usman, Osly
34
Walsh, Gianfranco
34
Bagozzi, Richard P.
32
Pelsmacker, Patrick de
32
Vrontis, Demetris
32
Cova, Bernard
31
Melewar, T. C.
31
Swoboda, Bernhard
31
Romaniuk, Jenni
30
Sharma, Piyush
30
Balaji, M. S.
28
Rajagopal
28
Sheth, Jagdish N.
28
Chintagunta, Pradeep K.
27
Paul, Justin
27
Sarkar, Abhigyan
27
Woodside, Arch G.
27
Dawes, John
26
Foxall, Gordon R.
26
Klaus, Philipp
26
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Published in...
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Journal of travel and tourism marketing
24
International journal of hospitality management
18
International journal of contemporary hospitality management
8
Journal of retailing and consumer services
5
Journal of hospitality marketing & management
4
Journal of business-to-business marketing
3
Journal of international consumer marketing
3
Tourism management : research, policies, practice
3
International journal of business competition and growth : IJBCG
2
International journal of consumer studies
2
International journal of electronic marketing and retailing : IJEMR
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Journal of vacation marketing
2
Marketing intelligence & planning
2
Research and the development of pedagogical materials : working papers
2
Review of marketing research
2
Tourism and hospitality research : the surrey quarterly review
2
AMS review : official publication of the Academy of Marketing Science
1
International journal of Indian culture and business management
1
International journal of business and emerging markets : IJBEM
1
International journal of retail & distribution management
1
International journal of retail and distribution management
1
Journal of Contemporary Issues in Business and Government
1
Journal of business research : JBR
1
Journal of customer behaviour
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of fashion marketing and management
1
Journal of financial services marketing : JFSM
1
Journal of global marketing
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of marketing analytics : JMA
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of retailing
1
Journal of targeting, measurement and analysis for marketing
1
Legends in marketing
1
Nachhaltigkeit und Innovation in internen und externen Unternehmensbeziehungen : Festschrift für Prof. Dr. Klaus Bellmann zum 80. Geburtstag
1
Psychology & marketing
1
The international review of retail, distribution and consumer research
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
114
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114
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1
Building value co-creation with social media
marketing
, brand trust, and brand loyalty
Sohaib, Muhammad
;
Han, Heesup
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364678
Saved in:
2
Customer relationship
marketing
: theoretical and managerial perspectives
Malhotra, Naresh K.
;
Agarwal, James
-
2021
Persistent link: https://www.econbiz.de/10012817819
Saved in:
3
Travel and tourism
marketing
in the age of the conscious tourists : a study on CSR and tourist brand advocacy
Ahmad, Naveed
;
Samad, Sarminah
;
Han, Heesup
- In:
Journal of travel and tourism marketing
40
(
2023
)
7
,
pp. 551-567
Persistent link: https://www.econbiz.de/10014419174
Saved in:
4
The role of shopping values and consumer attitudes toward mall events
Khare, Arpita
;
Kautish, Pradeep
- In:
Journal of global marketing
36
(
2023
)
1
,
pp. 25-41
Persistent link: https://www.econbiz.de/10013549988
Saved in:
5
Investigation into the festival brand co-creation mechanism : extended application of the customer-based brand equity model
Chi, Xiaoting
;
Zhou, Heng
;
Cai, Gangwei
;
Han, Heesup
- In:
Journal of travel and tourism marketing
41
(
2024
)
3
,
pp. 377-395
Persistent link: https://www.econbiz.de/10014513650
Saved in:
6
An integrated model for predicting consumer's intention to write online reviews
Dixit, Saumya
;
Badgaiyan, Anant Jyoti
;
Khare, Arpita
- In:
Journal of retailing and consumer services
46
(
2019
),
pp. 112-120
Persistent link: https://www.econbiz.de/10011980807
Saved in:
7
Influencing factors of empty nest family tourism consumption
Dong, Limin
;
Quan, Lanji
;
Song, Zhenzhen
;
Han, Heesup
- In:
Journal of travel and tourism marketing
39
(
2022
)
3
,
pp. 290-304
Persistent link: https://www.econbiz.de/10013352884
Saved in:
8
Veganism, a new hotel paradigm : exploring the attributes of vegan-friendly hotels and guest approach behaviors
Yu, Jongsik
;
Kim, Seongseop
;
Baah, Nancy Grace
;
Han, Heesup
- In:
International journal of hospitality management
117
(
2024
),
pp. -11
Persistent link: https://www.econbiz.de/10014457839
Saved in:
9
Green apparel buying : role of past behavior, knowledge and peer influence in the assessment of green apparel perceived benefits
Khare, Arpita
- In:
Journal of international consumer marketing
35
(
2023
)
1
,
pp. 109-125
Persistent link: https://www.econbiz.de/10014321457
Saved in:
10
Influence of vegan attributes on hotel consumption value, perceived advantages, and word-of-mouth and revisit intentions
Yu, Jongsik
;
Kim, Seongseop
;
Baah, Nancy Grace
;
Seo, …
- In:
Journal of travel and tourism marketing
40
(
2023
)
8
,
pp. 639-652
Persistent link: https://www.econbiz.de/10014447620
Saved in:
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