//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Hanssens, Dominique M."
~person:"Jones, D. G. Brian"
~person:"Malhotra, Naresh K."
~person:"Shaw, Eric H."
~type_genre:"Book section"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Marketing theory"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Marketing theory
23
Marketingtheorie
23
USA
9
United States
9
History of economic thought
7
Ökonomische Ideengeschichte
7
Market research
5
Marktforschung
5
Economists
4
Ökonomen
4
Scientific method
3
Theorie
3
Theory
3
Wissenschaftliche Methode
3
Economics department
2
Geschichte
2
History
2
International marketing
2
Internationales Marketing
2
Wirtschaftshochschule
2
1940-
1
Bibliometrics
1
Bibliometrie
1
Consumer behaviour
1
Deutschland
1
Econometric model
1
Economic ethics
1
Economic history
1
Germany
1
Henry C. Taylor
1
Konsumentenverhalten
1
Market
1
Marketing
1
Marketing management
1
Marketingmanagement
1
Neue Institutionenökonomik
1
New institutional economics
1
Performance measurement
1
Performance-Messung
1
Philosophie
1
more ...
less ...
Type of publication
All
Article
23
Type of publication (narrower categories)
All
Book section
Article in journal
34
Aufsatz in Zeitschrift
34
Aufsatz im Buch
23
Reprint
15
Collection of articles of several authors
14
Sammelwerk
14
Biografie
5
Biography
5
Collection of articles written by one author
2
Festschrift
2
Lehrbuch
2
Mehrbändiges Werk
2
Multi-volume publication
2
Sammlung
2
Textbook
2
viewpoint
2
Arbeitspapier
1
Bibliografie enthalten
1
Bibliography included
1
Graue Literatur
1
Non-commercial literature
1
Working Paper
1
research-article
1
review-article
1
more ...
less ...
Language
All
English
23
Author
All
Hanssens, Dominique M.
Jones, D. G. Brian
Malhotra, Naresh K.
Shaw, Eric H.
Tadajewski, Mark
13
Freiling, Jörg
10
Dixon, Donald F.
9
Bruhn, Manfred
8
Saren, Michael
8
Meffert, Heribert
7
Brownlie, Douglas
6
Bagozzi, Richard P.
5
Kollmann, Tobias
5
Kotler, Philip
5
Levy, Sidney J.
5
Ozanne, Julie L.
5
Backhaus, Klaus
4
Bode, Matthias
4
Brown, Stephen
4
Dholakia, Nikhilesh
4
Firat, A. Fuat
4
Hackley, Christopher E.
4
Hadwich, Karsten
4
Hansen, Ursula
4
Hastings, Gerard
4
Holzmüller, Hartmut H.
4
Kaas, Klaus Peter
4
Vargo, Stephen L.
4
Wensley, Robin
4
Albers, Sönke
3
Andreasen, Alan R.
3
Baumgarth, Carsten
3
Bristor, Julia M.
3
Dobscha, Susan
3
Fischer, Eileen
3
Hirschman, Elizabeth Caldwell
3
Hollander, Stanley C.
3
Håkansson, Håkan
3
Kleinaltenkamp, Michael
3
Lusch, Robert F.
3
more ...
less ...
Published in...
All
History of marketing thought ; Volume 1
4
History of marketing thought ; Volume 2
3
Fundamentals of marketing research ; Vol. 1
2
Handbook of marketing decision models
2
History of marketing thought ; Volume 3
2
The SAGE handbook of marketing theory
2
Continuing to broaden the marketing concept : making the world a better place
1
Critical marketing : issues in contemporary marketing
1
Fundamentals of marketing research ; Vol. 6
1
Historical research in marketing management
1
The development of marketing theory and its philosophical underpinnings
1
The evolution of nonprofit marketing
1
The history of marketing science
1
The nature and scope of marketing research
1
more ...
less ...
Source
All
ECONIS (ZBW)
23
Showing
1
-
10
of
23
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Market response models for social marketing causes
Hanssens, Dominique M.
- In:
Continuing to broaden the marketing concept : making …
,
(pp. 87-96)
.
2020
Persistent link: https://www.econbiz.de/10012320469
Saved in:
2
Scientific marketing management and the emergence of the ethical marketing concept
Tadajewski, Mark
;
Jones, D. G. Brian
- In:
Historical research in marketing management
,
(pp. 135-159)
.
2018
Persistent link: https://www.econbiz.de/10011926745
Saved in:
3
Econometric models
Hanssens, Dominique M.
- In:
The history of marketing science
,
(pp. 99-127)
.
2014
Persistent link: https://www.econbiz.de/10010415909
Saved in:
4
The early schools of marketing thought
Shaw, Eric H.
;
Jones, D. G. Brian
;
McLean, Paula A.
- In:
The SAGE handbook of marketing theory
,
(pp. 27-41)
.
2010
Persistent link: https://www.econbiz.de/10003923075
Saved in:
5
The modern schools of marketing thought
Jones, D. G. Brian
;
Shaw, Eric H.
;
McLean, Paula A.
- In:
The SAGE handbook of marketing theory
,
(pp. 42-58)
.
2010
Persistent link: https://www.econbiz.de/10003923080
Saved in:
6
Methodological issues in cross-cultural marketing research: a state-of-the-art review
Malhotra, Naresh K.
;
Agarwal, James
;
Peterson, Mark A.
-
2009
Persistent link: https://www.econbiz.de/10003794173
Saved in:
7
Exchange : a conceptualization
Shaw, Eric H.
;
Dixon, Donald F.
-
2008
Persistent link: https://www.econbiz.de/10003717489
Saved in:
8
Time-series models in marketing
Dekimpe, Marnik G.
;
Franses, Philip Hans
;
Hanssens, …
- In:
Handbook of marketing decision models
,
(pp. 373-398)
.
2008
Persistent link: https://www.econbiz.de/10003755281
Saved in:
9
Models for the financial-performance effects of marketing
Hanssens, Dominique M.
;
Dekimpe, Marnik G.
- In:
Handbook of marketing decision models
,
(pp. 501-523)
.
2008
Persistent link: https://www.econbiz.de/10003755292
Saved in:
10
Biography and the history of marketing thought : Henry Charles Taylor and Edward David Jones
Jones, D. G. Brian
-
2008
Persistent link: https://www.econbiz.de/10003643864
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->