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~person:"Harrigan, Paul"
~person:"Wangenheim, Florian von"
~subject:"Beziehungsmarketing"
~subject:"Consumer behaviour"
~type_genre:"Article in journal"
~type_genre:"Mehrbändiges Werk"
~type_genre:"Working Paper"
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Beziehungsmarketing
Consumer behaviour
Relationship marketing
39
Konsumentenverhalten
25
Social Web
15
Social web
15
Internet marketing
13
Online-Marketing
13
Deutschland
9
Germany
9
Customer integration
8
Kundenintegration
8
Brand management
7
Customer satisfaction
7
KMU
7
Kundenzufriedenheit
7
Markenführung
7
SME
7
Social media
7
Dienstleistungsqualität
6
Service quality
6
Customer engagement
5
E-commerce
5
Electronic Commerce
5
Theorie
5
Theory
5
Estimation
4
Lieferantenmanagement
4
Marketing management
4
Marketingmanagement
4
Schätzung
4
Supplier relationship management
4
USA
4
United States
4
Viral marketing
4
Virales Marketing
4
Welt
4
World
4
social media
4
Brand image
3
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Undetermined
19
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5
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Article
36
Book / Working Paper
7
Type of publication (narrower categories)
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Article in journal
Mehrbändiges Werk
Working Paper
Aufsatz in Zeitschrift
36
Arbeitspapier
7
Graue Literatur
5
Non-commercial literature
5
Aufsatz im Buch
4
Book section
4
Hochschulschrift
3
Thesis
3
Case study
1
Fallstudie
1
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Language
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English
40
German
3
Author
All
Harrigan, Paul
Wangenheim, Florian von
Han, Heesup
107
Mattila, Anna S.
85
Kumar, V.
60
Homburg, Christian
53
Loureiro, Sandra Maria Correia
53
Jang, Soocheong
52
Hollebeek, Linda D.
51
Verhoef, Peter C.
48
Phau, Ian
47
Walsh, Gianfranco
46
Vrontis, Demetris
41
Bang, Nguyen
40
Bauer, Hans H.
40
Gil Saura, Irene
40
Gierl, Heribert
39
Hyun, Sunghyup Sean
39
Herrmann, Andreas
38
Khare, Arpita
38
Smith, Alan D.
38
Dwivedi, Yogesh Kumar
36
Prentice, Catherine
36
Bruhn, Manfred
35
Huber, Frank
35
Ko, Eunju
35
Svensson, Göran
34
Van den Poel, Dirk
34
Grewal, Dhruv
33
Palmatier, Robert W.
33
Wong, IpKin Anthony
33
Rahman, Zillur
31
Bagozzi, Richard P.
30
Bilgihan, Anil
30
Balaji, M. S.
29
Melewar, T. C.
29
Sarkar, Abhigyan
29
Thaichon, Park
29
Wiedmann, Klaus-Peter
29
Wu, Luorong
29
Casidy, Riza
28
Pelsmacker, Patrick de
28
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Published in...
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Working paper / International University in Germany, School of Business Administration
7
Journal of service research : JSR
5
Journal of business research : JBR
4
Journal of strategic marketing
3
Australasian marketing journal
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of the Academy of Marketing Science
2
Marketing : ZFP ; journal of research and management
2
International journal of electronic commerce : IJEC
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of marketing management : MM
1
Journal of research in marketing and entrepreneurship : JRME
1
Journal of retailing and consumer services
1
Journal of small business and enterprise development
1
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
1
Journal of vacation marketing : an international journal
1
MSI reports : working paper series
1
Management information systems : mis quarterly
1
Schmalenbach business review : sbr
1
Small enterprise research : SER ; the Journal of SEAANZ
1
Sport management review
1
The journal of services marketing
1
Tourism management : research, policies, practice
1
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Source
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ECONIS (ZBW)
43
Showing
1
-
10
of
43
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articles prioritized
date (newest first)
date (oldest first)
1
Linking social media to customer relationship
management
(CRM) : a qualitative study on SMEs
Guha, Sushmita
;
Harrigan, Paul
;
Soutar, Geoffrey N.
- In:
Journal of small business and entrepreneurship : JSBE ; …
30
(
2018
)
3
,
pp. 193-214
Persistent link: https://www.econbiz.de/10011882918
Saved in:
2
CRM to social CRM : the integration of new technologies into customer relationship
management
Choudhury, Musfiq Mannan
;
Harrigan, Paul
- In:
Journal of strategic marketing
22
(
2014
)
2
,
pp. 149-176
Persistent link: https://www.econbiz.de/10010359556
Saved in:
3
Customer engagement with digitalized interactive platforms in retailing
Roy, Sanjit
;
Gaganpreet Singh
;
Sadeque, Saalem
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014303995
Saved in:
4
Social media in politics : how to drive engagement and strengthen relationships
Abid, Aman
;
Harrigan, Paul
;
Wang, Shasha
;
Roy, Sanjit
; …
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
3/4
,
pp. 298-337
Persistent link: https://www.econbiz.de/10014299254
Saved in:
5
Marketing research on mobile apps : past, present and future
Stocchi, Lara
;
Pourazad, Naser
;
Michaelidou, Nina
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
2
,
pp. 195-225
Persistent link: https://www.econbiz.de/10012819751
Saved in:
6
Customer engagement in online service brand communities
Chi, Ming
;
Harrigan, Paul
;
Xu, Yongshun
- In:
The journal of services marketing
36
(
2022
)
2
,
pp. 201-216
Persistent link: https://www.econbiz.de/10013407472
Saved in:
7
A relationship marketing orientation in politics : young voters' perceptions of political brands' use of social media
Abid, Aman
;
Harrigan, Paul
;
Roy, Sanjit
- In:
Journal of strategic marketing
29
(
2021
)
4
,
pp. 359-374
Persistent link: https://www.econbiz.de/10012515863
Saved in:
8
Enhancing member-institution relationships through social media : The role of other-user engagement behavior and similarity perceptions
Fujita, Momoko
;
Harrigan, Paul
;
Soutar, Geoffrey N.
; …
- In:
Journal of business research : JBR
121
(
2020
),
pp. 642-654
Persistent link: https://www.econbiz.de/10012417384
Saved in:
9
An exploration of social media-enabled voter relationships through uses and gratifications theory, psychological contract and service-dominant orientation
Abid, Aman
;
Harrigan, Paul
- In:
Australasian marketing journal
28
(
2020
)
2
,
pp. 71-82
Persistent link: https://www.econbiz.de/10012253924
Saved in:
10
Customer engagement with tourism social media brands
Harrigan, Paul
;
Evers, Uwana
;
Miles, Morgan P.
;
Daly, …
- In:
Tourism management : research, policies, practice
59
(
2017
),
pp. 597-609
Persistent link: https://www.econbiz.de/10011643277
Saved in:
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