//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Hayes, Jameson L."
~person:"Schweidel, David A."
~source:"econis"
~subject:"Bibliometrie"
~subject:"Brand management"
~subject:"Social Web"
~subject:"Verbraucher"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbung"
Narrow search
Delete all filters
| 7 applied filters
Year of publication
From:
To:
Subject
All
Bibliometrie
Brand management
Social Web
Verbraucher
Advertising
17
Werbung
17
Advertising effects
10
Werbewirkung
10
Consumer behaviour
6
Internet marketing
6
Konsumentenverhalten
6
Markenführung
6
Online-Marketing
6
Social web
6
Viral marketing
5
Virales Marketing
5
advertising
4
Bibliometrics
3
Brand
3
Corporate Social Responsibility
3
Corporate social responsibility
3
Markenartikel
3
Beziehungsmarketing
2
Fernsehwerbung
2
Marketing management
2
Marketingmanagement
2
Relationship marketing
2
Television advertising
2
1980-2010
1
Ad effectiveness
1
Advertising planning
1
Brand image
1
Brand relationships
1
CSR
1
Communication
1
Computational advertising
1
Consumers
1
Consumer–brand relationships
1
Data protection
1
Datenschutz
1
Digital media
1
more ...
less ...
Online availability
All
Undetermined
12
Type of publication
All
Article
14
Type of publication (narrower categories)
All
Article in journal
14
Aufsatz in Zeitschrift
14
Language
All
English
14
Author
All
Hayes, Jameson L.
Schweidel, David A.
Septianto, Felix
9
Pelsmacker, Patrick de
8
Dens, Nathalie
7
Ford, John B.
7
Dwivedi, Yogesh Kumar
6
Fogel, Joshua
6
Gierl, Heribert
6
Hudders, Liselot
6
Pitt, Leyland F.
6
Seo, Yuri
6
Wheeler, Alina
6
Arora, Taanika
5
Brunner, Christian Boris
5
Choi, Yung Kyun
5
Cohen, Justin
5
Eisend, Martin
5
Pittman, Matthew
5
Romaniuk, Jenni
5
Taylor, Charles Raymond
5
Torres, Ivonne M.
5
Wilson, Rick T.
5
Yang, Yanwu
5
Adeola, Ogechi
4
Arora, Anshu
4
Bang Nguyen Viet
4
Berthon, Pierre R.
4
Bigné Alcañiz, J. Enrique
4
Buijzen, Moniek
4
Campbell, Colin
4
Chiou, Lesley
4
Cho, Chang-Hoan
4
Crawford, Robert
4
Dodoo, Naa Amponsah
4
Huang, Yan
4
Jain, Varsha
4
Kerr, Gayle
4
Kim, Eunice
4
Kim, Jooyoung
4
King, Karen Whitehill
4
more ...
less ...
Published in...
All
International journal of advertising : the review of marketing communications
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
International journal of advertising : the quarterly review of marketing communications
1
Journal of advertising
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of current issues and research in advertising : JCIRA
1
Journal of interactive marketing
1
Journal of marketing
1
Quantitative marketing and economics : QME
1
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
10
of
14
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
A multimodal emotion perspective on social media influencer marketing : the effectiveness of influencer emotions, network size, and branding on consumer brand engagement using faci...
Holiday, Steven
;
Hayes, Jameson L.
;
Park, Haseon
;
Lyu, …
- In:
Journal of interactive marketing
58
(
2023
)
4
,
pp. 414-439
Persistent link: https://www.econbiz.de/10014425236
Saved in:
2
The role of slant and message consistency in political advertising effectiveness : evidence from the 2016 presidential election
Fossen, Beth L.
;
Kim, Donggwan
;
Schweidel, David A.
; …
- In:
Quantitative marketing and economics : QME
20
(
2022
)
1
,
pp. 1-37
Persistent link: https://www.econbiz.de/10013190778
Saved in:
3
Corporate social responsibility & the advertising strategic planning process : a literature review & research agenda
Hayes, Jameson L.
;
Holiday, Steven
;
Park, Haseon
- In:
International journal of advertising : the review of …
41
(
2022
)
2
,
pp. 210-232
Persistent link: https://www.econbiz.de/10013207293
Saved in:
4
The influence of consumer-brand relationship on the personalized advertising privacy calculus in social media
Hayes, Jameson L.
;
Brinson, Nancy H.
;
Bott, Gregory J.
; …
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 16-30
Persistent link: https://www.econbiz.de/10013041306
Saved in:
5
The cause effect : the impact of corporate social responsibility advertising on cause consumer engagement behavior after brand affiliation ceases
Holiday, Steven
;
Hayes, Jameson L.
;
Britt, Brian C.
; …
- In:
International journal of advertising : the review of …
40
(
2021
)
2
,
pp. 199-224
Persistent link: https://www.econbiz.de/10012498538
Saved in:
6
How advertising relevance and consumer-brand relationship strength limit disclosure effects of native ads on Twitter
Hayes, Jameson L.
;
Golan, Guy
;
Britt, Brian
; …
- In:
International journal of advertising : the review of …
39
(
2020
)
1
,
pp. 131-165
Persistent link: https://www.econbiz.de/10012200475
Saved in:
7
From purchasing exposure to fostering engagement : brand-consumer experiences in the emerging computational advertising landscape
Araujo, Theo
;
Copulsky, Jonathan R.
;
Hayes, Jameson L.
; …
- In:
Journal of advertising
49
(
2020
)
4
,
pp. 428-445
Persistent link: https://www.econbiz.de/10012313117
Saved in:
8
Social TV, advertising, and sales : are social shows good for advertisers?
Fossen, Beth L.
;
Schweidel, David A.
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
2
,
pp. 274-295
Persistent link: https://www.econbiz.de/10012022542
Saved in:
9
The interconnected role of strength of brand and interpersonal relationships and user comment valence on brand video sharing behaviour
Hayes, Jameson L.
;
Shan, Yan
;
King, Karen Whitehill
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 142-164
Persistent link: https://www.econbiz.de/10011859243
Saved in:
10
Thirty years of advertising research in leading communication and marketing journals : learning from the parent disciplines
Avant, J. Adam
;
Kim, Kyongseok
;
Hayes, Jameson L.
- In:
Journal of current issues and research in advertising : …
38
(
2017
)
1
,
pp. 44-64
Persistent link: https://www.econbiz.de/10011745233
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->