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~person:"Heere, Bob"
~person:"Welty Peachey, Jon"
~subject:"Marketing management"
~subject:"Sports"
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Marketing management
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11
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Heere, Bob
Welty Peachey, Jon
Cornwell, T. Bettina
13
Dwyer, Brendan
12
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11
Funk, Daniel C.
11
Jensen, Jonathan A.
11
Koronios, Konstantinos
11
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10
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9
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9
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8
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7
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7
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6
Cho, Heetae
6
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6
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6
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Filo, Kevin
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Grohs, Reinhard
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Shapiro, Stephen L.
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Ahn, Taesoo
5
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Sport management review
6
Journal of sport management : the official journal of the North American Society of Sport Management
5
International review on public and non-profit marketing
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
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1
University-organization collaboration in sport for development : understanding practitioners' perspectives and experiences in research and evaluation partnerships
Whitley, Meredith A.
;
Welty Peachey, Jon
;
Leitermann, Julia
- In:
Journal of sport management : the official journal of …
37
(
2023
)
6
,
pp. 389-402
Persistent link: https://www.econbiz.de/10014390681
Saved in:
2
Inducing destination images among international audiences : the differing effects of promoting sport events on the destination image of a city around the world
Heere, Bob
;
Wear, Henry
;
Jones, Adam
;
Breitbarth, Tim
; …
- In:
Journal of sport management : the official journal of …
33
(
2019
)
6
,
pp. 506-517
Persistent link: https://www.econbiz.de/10012145788
Saved in:
3
Embracing the sportification of society : defining e-sports through a polymorphic view on sport
Heere, Bob
- In:
Sport management review
21
(
2018
)
1
,
pp. 21-24
Persistent link: https://www.econbiz.de/10011808698
Saved in:
4
Challenges and strategies of building and sustaining inter-organizational partnerships in sport for development and peace
Welty Peachey, Jon
;
Cohen, Adam
;
Shin, Nari
;
Fusaro, Bruno
- In:
Sport management review
21
(
2018
)
2
,
pp. 160-175
Persistent link: https://www.econbiz.de/10011866645
Saved in:
5
Sport team emotion : conceptualization, scale development and validation
Lee, Seunghwan
;
Kim, Yu Kyoum
;
Heere, Bob
- In:
Sport management review
21
(
2018
)
4
,
pp. 363-376
Persistent link: https://www.econbiz.de/10011911321
Saved in:
6
Effects of brand congruity and game difficulty on gamers' response to advertising in sport video games
Hwang, Yongjin
;
Ballouli, Khalid
;
So, Kevin
;
Heere, Bob
- In:
Journal of sport management : the official journal of …
31
(
2017
)
5
,
pp. 480-496
Persistent link: https://www.econbiz.de/10011823053
Saved in:
7
Five dimensions of brand personality traits in sport
Kang, Chanho
;
Bennett, Gregg
;
Welty Peachey, Jon
- In:
Sport management review
19
(
2016
)
4
,
pp. 441-453
Persistent link: https://www.econbiz.de/10011566682
Saved in:
8
Research partnerships in sport for development and peace : challenges, barriers, and strategies
Welty Peachey, Jon
;
Cohen, Adam
- In:
Journal of sport management : the official journal of …
30
(
2016
)
3
,
pp. 282-297
Persistent link: https://www.econbiz.de/10011591507
Saved in:
9
Are they wearing their pride on their sleeve? : examining the impact of team and university identity upon brand equity
Wear, Henry
;
Heere, Bob
;
Clopton, Aaron
- In:
Sport marketing quarterly : preferred journal of the …
25
(
2016
)
2
,
pp. 79-89
Persistent link: https://www.econbiz.de/10011517866
Saved in:
10
More than competition : exploring stakeholder identities at a grassroots cause-related sporting event
Parris, Denise Linda
;
Shapiro, Stephen L.
;
Welty …
- In:
International review on public and non-profit marketing
12
(
2015
)
2
,
pp. 115-140
Persistent link: https://www.econbiz.de/10011410737
Saved in:
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