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~person:"Heere, Bob"
~subject:"Consumer behaviour"
~subject:"Fußball"
~subject:"Sponsoring"
~subject:"Sportmanagement"
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Consumer behaviour
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Konsumentenverhalten
14
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Sports marketing
14
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12
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12
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10
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Heere, Bob
Szymanski, Stefan
51
Maennig, Wolfgang
45
Humphreys, Brad R.
43
Franck, Egon
42
Budzinski, Oliver
37
Frick, Bernd
37
Wicker, Pamela
36
Breuer, Christoph
35
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35
Pawlowski, Tim
32
Feddersen, Arne
30
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28
Nufer, Gerd
28
Ours, Jan C. van
28
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27
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27
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24
McDonald, Heath
24
Biscaia, Rui
23
Schmidt, Sascha Leonard
23
Weinbach, Andrew P.
23
Drayer, Joris
22
Dwyer, Brendan
21
Ko, Yong Jae
21
Torgler, Benno
21
Buraimo, Babatunde
20
Garcia-del-Barrio, Pedro
19
O'Reilly, Norm
19
Shapiro, Stephen L.
19
Cornwell, T. Bettina
18
Dilger, Alexander
18
Kim, Yu Kyoum
18
Kwak, Dae Hee
18
Lang, Markus
18
Andreff, Wladimir
17
Barros, Carlos Pestana
17
Forrest, David
17
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17
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17
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Journal of sport management : the official journal of the North American Society of Sport Management
5
Sport management review
5
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
European Sport management quarterly : ESMQ
2
Journal of business ethics : JOBE
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
1
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ECONIS (ZBW)
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1
Sport
team emotion : conceptualization, scale development and validation
Lee, Seunghwan
;
Kim, Yu Kyoum
;
Heere, Bob
- In:
Sport management review
21
(
2018
)
4
,
pp. 363-376
Persistent link: https://www.econbiz.de/10011911321
Saved in:
2
Brand new : a longitudinal investigation of brand associations as drivers of team identity among fans of a new
sport
team
Wear, Henry
;
Heere, Bob
- In:
Journal of sport management : the official journal of …
34
(
2020
)
5
,
pp. 475-487
Persistent link: https://www.econbiz.de/10012293666
Saved in:
3
Effects of brand congruity and game difficulty on gamers' response to advertising in
sport
video games
Hwang, Yongjin
;
Ballouli, Khalid
;
So, Kevin
;
Heere, Bob
- In:
Journal of sport management : the official journal of …
31
(
2017
)
5
,
pp. 480-496
Persistent link: https://www.econbiz.de/10011823053
Saved in:
4
Creating fans from scratch : a qualitative analysis of child consumer brand perceptions of a new
sport
team
Reifurth, Katherine R. N.
;
Wear, Henry T.
;
Heere, Bob
- In:
Sport management review
23
(
2020
)
3
,
pp. 428-442
Persistent link: https://www.econbiz.de/10012295893
Saved in:
5
Explaining attendance through the brand community triad : integrating network theory and team identification
Katz, Matthew
;
Ward, Rose Marie
;
Heere, Bob
- In:
Sport management review
21
(
2018
)
2
,
pp. 176-188
Persistent link: https://www.econbiz.de/10011866646
Saved in:
6
Are they wearing their pride on their sleeve? : examining the impact of team and university identity upon brand equity
Wear, Henry
;
Heere, Bob
;
Clopton, Aaron
- In:
Sport marketing quarterly : preferred journal of the …
25
(
2016
)
2
,
pp. 79-89
Persistent link: https://www.econbiz.de/10011517866
Saved in:
7
New team, new fans : a longitudinal examination of team identification as a driver of university identification
Katz, Matthew
;
Heere, Bob
- In:
Journal of sport management : the official journal of …
30
(
2016
)
2
,
pp. 135-148
Persistent link: https://www.econbiz.de/10011489221
Saved in:
8
Identity crisis : a theoretical analysis of "team identification" research
Lock, Daniel
;
Heere, Bob
- In:
European Sport management quarterly : ESMQ
17
(
2017
)
4
,
pp. 413-435
Persistent link: https://www.econbiz.de/10011773350
Saved in:
9
Prediction fan behavior through egocentric network analysis : examining season-ticket holder renewal
Katz, Matthew
;
Heere, Bob
;
Melton, E. Nicole
- In:
Journal of sport management : the official journal of …
34
(
2020
)
3
,
pp. 217-228
Persistent link: https://www.econbiz.de/10012293265
Saved in:
10
Consumer attitudes toward responsible entities in
Sport
(CARES) : scale development and model testing
Walker, Matthew
;
Heere, Bob
- In:
Sport management review
14
(
2011
)
2
,
pp. 153-166
Persistent link: https://www.econbiz.de/10009160474
Saved in:
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