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~person:"Heere, Bob"
~subject:"Consumer behaviour"
~subject:"Konsumentenverhalten"
~subject:"Team"
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Search: subject_exact:"Professioneller Sport"
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Konsumentenverhalten
Team
Professional sports
10
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Sportmarketing
9
Sports marketing
9
Brand management
7
Markenführung
7
Sport organization
7
Sportorganisation
7
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5
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3
Football
3
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3
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3
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Sport consumer behavior
2
brand management
2
branding
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fan identification
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intercollegiate athletics
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Heere, Bob
Humphreys, Brad R.
18
McDonald, Heath
16
Dwyer, Brendan
14
Biscaia, Rui
13
Schreyer, Dominik
13
Drayer, Joris
12
Funk, Daniel C.
12
Ours, Jan C. van
12
Soebbing, Brian P.
12
Kunkel, Thilo
11
Paul, Rodney J.
10
Torgler, Benno
10
Kim, Yu Kyoum
9
Ko, Yong Jae
9
Shapiro, Stephen L.
9
Yoshida, Masayuki
9
Byon, Kevin K.
8
Katz, Matthew
8
Massey, Patrick
8
Uhrich, Sebastian
8
Wann, Daniel L.
8
Weinbach, Andrew P.
8
Buraimo, Babatunde
7
Cobbs, Joe
7
Franck, Egon
7
Frick, Bernd
7
James, Jeffrey D.
7
Jane, Wen-jhan
7
Kwak, Dae Hee
7
Pawlowski, Tim
7
Shuv-Ami, Avichai
7
Tyler, B. David
7
Dietl, Helmut
6
Doyle, Jason P.
6
Greenwell, T. Christopher
6
Havard, Cody T.
6
Karg, Adam
6
Lang, Markus
6
Lee, Young Hoon
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Sport management review
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
Journal of sport management : the official journal of the North American Society of Sport Management
2
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ECONIS (ZBW)
8
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1
Brand new : a longitudinal investigation of brand associations as drivers of team identity among fans of a new sport team
Wear, Henry
;
Heere, Bob
- In:
Journal of sport management : the official journal of …
34
(
2020
)
5
,
pp. 475-487
Persistent link: https://www.econbiz.de/10012293666
Saved in:
2
Creating fans from scratch : a qualitative analysis of child consumer brand perceptions of a new sport team
Reifurth, Katherine R. N.
;
Wear, Henry T.
;
Heere, Bob
- In:
Sport management review
23
(
2020
)
3
,
pp. 428-442
Persistent link: https://www.econbiz.de/10012295893
Saved in:
3
What's in a name? : a case study of NBA baskeball in Charlotte
Wear, Henry
;
Collins, Dorothy R.
;
Heere, Bob
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
2
,
pp. 124-134
Persistent link: https://www.econbiz.de/10012173523
Saved in:
4
Explaining attendance through the brand community triad : integrating network theory and team identification
Katz, Matthew
;
Ward, Rose Marie
;
Heere, Bob
- In:
Sport management review
21
(
2018
)
2
,
pp. 176-188
Persistent link: https://www.econbiz.de/10011866646
Saved in:
5
Sport team emotion : conceptualization, scale development and validation
Lee, Seunghwan
;
Kim, Yu Kyoum
;
Heere, Bob
- In:
Sport management review
21
(
2018
)
4
,
pp. 363-376
Persistent link: https://www.econbiz.de/10011911321
Saved in:
6
Are they wearing their pride on their sleeve? : examining the impact of team and university identity upon brand equity
Wear, Henry
;
Heere, Bob
;
Clopton, Aaron
- In:
Sport marketing quarterly : preferred journal of the …
25
(
2016
)
2
,
pp. 79-89
Persistent link: https://www.econbiz.de/10011517866
Saved in:
7
New team, new fans : a longitudinal examination of team identification as a driver of university identification
Katz, Matthew
;
Heere, Bob
- In:
Journal of sport management : the official journal of …
30
(
2016
)
2
,
pp. 135-148
Persistent link: https://www.econbiz.de/10011489221
Saved in:
8
Fan community identification : an empirical examination of its outcomes in Japanese professional sport
Yoshida, Masayuki
;
Gordon, Brian
;
Heere, Bob
;
James, …
- In:
Sport marketing quarterly : preferred journal of the …
24
(
2015
)
2
,
pp. 105-119
Persistent link: https://www.econbiz.de/10011304056
Saved in:
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