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~person:"Heffernan, Troy"
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Heffernan, Troy
Morrison, Mark D.
41
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Journal of marketing education : JME
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The changing importance of affective trust and cognitive trust across he relationship lifecycle : a study of business-to-business relationships
Dowell, David
;
Morrison, Mark D.
;
Heffernan, Troy
- In:
Industrial marketing management : the international …
44
(
2015
),
pp. 119-130
Persistent link: https://www.econbiz.de/10010481957
Saved in:
2
Trust formation at the growth stage of a business-to-business relationship : a qualitative investigation
Dowell, David
;
Heffernan, Troy
;
Morrison, Mark D.
- In:
Qualitative market research : an international journal
16
(
2013
)
4
,
pp. 436-451
Persistent link: https://www.econbiz.de/10010127847
Saved in:
3
Modeling the constructs contributing to the effectiveness of marketing lecturers
Sweeney, Arthur D. P.
;
Morrison, Mark D.
;
Jarratt, Denise
; …
- In:
Journal of marketing education : JME
31
(
2009
)
3
,
pp. 190-202
Persistent link: https://www.econbiz.de/10003910585
Saved in:
4
Modeling the Constructs Contributing to the Effectiveness of Marketing Lecturers
Sweeney, Arthur D.P.
;
Morrison, Mark D.
;
Jarratt, Denise
; …
- In:
Journal of marketing education : JME
31
(
2009
)
3
,
pp. 190-202
Persistent link: https://www.econbiz.de/10008325847
Saved in:
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