//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Heitmann, Mark"
~person:"Koenigsberg, Oded"
~person:"Kohli, Rajeev"
~person:"Loch, Christoph H."
~subject:"Kfz-Industrie"
~subject:"Pricing strategy"
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Produktdesign"
Narrow search
Delete all filters
| 7 applied filters
Year of publication
From:
To:
Subject
All
Kfz-Industrie
Pricing strategy
Product design
15
Produktgestaltung
15
Consumer behaviour
5
Konsumentenverhalten
5
Theorie
5
Theory
5
Automotive industry
4
Conjoint analysis
4
Conjoint-Analyse
4
Kraftfahrzeug
3
Motor vehicle
3
Product differentiation
3
Produktdifferenzierung
3
Brand management
2
Dauerhafte Konsumgüter
2
Decision under uncertainty
2
Durable goods
2
Entscheidung unter Unsicherheit
2
Markenführung
2
Sales promotion
2
Verkaufsförderung
2
Aesthetics
1
Auftragsfertigung
1
Bekleidungsindustrie
1
Bewertung
1
Brand image
1
Clothing industry
1
Cluster analysis
1
Clusteranalyse
1
Consumer goods marketing
1
Consumer preferences
1
Consumption theory
1
Credence goods
1
Customer analysis
1
Customer satisfaction
1
Customer service
1
Decision
1
Deutschland
1
Empirical method
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
5
Arbeitspapier
3
Graue Literatur
3
Non-commercial literature
3
Working Paper
3
Language
All
English
3
German
2
Author
All
Heitmann, Mark
Koenigsberg, Oded
Kohli, Rajeev
Loch, Christoph H.
Herrmann, Andreas
5
Landwehr, Jan Rüdiger
4
Anderson, Simon P.
3
Chen, Chialin
3
Fujimoto, Takahiro
3
Townsend, Janell D.
3
Alänge, Sverker
2
Celik, Levent
2
Chhajed, Dilip
2
Dudenhöffer, Ferdinand
2
Kaminski, Paulo Carlos
2
Kang, Wooseong
2
Mashhadi, Azadeh Fazl
2
Roos, Lars-Uno
2
Schreiner, Thomas F.
2
Akabane, Jun
1
Allender, William J.
1
Amasaka, Kakuro
1
Amit, R.K.
1
Anthony, Catherine
1
Attridge, Alex
1
Bailey, Diane E.
1
Baird, Robert N.
1
Barley, Stephen R.
1
Barrar, Hicham
1
Bauer, Hans H.
1
Bayus, Barry L.
1
Beard, Thomas Randolph
1
Befurt, Rene
1
Bellos, Ioannis
1
Benson, Bruce L.
1
Berhausen, Nico Peter
1
Bettels, Jannick
1
Bhargava, Hemant K.
1
Blonigen, Bruce A.
1
Bornemann, Torsten
1
Boysen, Nils
1
Brabeck-Letmathe, Peter
1
Brandenberg, Andreas
1
more ...
less ...
Published in...
All
Journal of business economics : JBE
1
Journal of marketing research
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Leveraging brand equity for effective visual product design
Heitmann, Mark
;
Landwehr, Jan Rüdiger
;
Schreiner, Thomas F.
- In:
Journal of marketing research
57
(
2020
)
2
,
pp. 257-277
Persistent link: https://www.econbiz.de/10012180465
Saved in:
2
A novel approach for predicting and understanding consumers’ sense of design similarity
Schreiner, Thomas F.
;
Fandrich, Thomas
;
Heitmann, Mark
; …
- In:
The journal of product innovation management : an …
34
(
2017
)
6
,
pp. 790-820
Persistent link: https://www.econbiz.de/10011822763
Saved in:
3
The design of durable goods
Koenigsberg, Oded
;
Kohli, Rajeev
;
Montoya, Ricardo
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
1
,
pp. 111-122
Persistent link: https://www.econbiz.de/10008905587
Saved in:
4
Die Macht des Defaults : Wirkung von Empfehlungen und Vorgaben auf das individuelle Entscheidungsverhalten
Polak, Ben
;
Herrmann, Andreas
;
Heitmann, Mark
;
Einhorn, …
- In:
Journal of business economics : JBE
78
(
2008
)
10
,
pp. 1033-1060
Persistent link: https://www.econbiz.de/10003764809
Saved in:
5
Automobilwahl online : Gestaltung des Car-Konfigurators unter Berücksichtigung des individuellen Entscheidungsverhaltens
Herrmann, Andreas
;
Heitmann, Mark
;
Brandenberg, Andreas
; …
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
59
(
2007
)
3
,
pp. 390-412
Persistent link: https://www.econbiz.de/10003462203
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->