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~person:"Helm, Roland"
~person:"Holbrook, Morris B."
~person:"Kotler, Philip"
~person:"Malhotra, Naresh K."
~subject:"Market research"
~subject:"Marketing theory"
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Market research
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267
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Helm, Roland
Holbrook, Morris B.
Kotler, Philip
Malhotra, Naresh K.
Tadajewski, Mark
79
Sheth, Jagdish N.
59
Hunt, Shelby D.
48
Homburg, Christian
44
Herrmann, Andreas
39
Vargo, Stephen L.
36
Hruschka, Harald
35
Jones, D. G. Brian
32
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32
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30
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29
Lusch, Robert F.
29
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28
Pepels, Werner
28
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27
Albers, Sönke
25
Bauer, Hans H.
25
Sarstedt, Marko
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25
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24
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24
Brown, Stephen
23
Bruhn, Manfred
22
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21
Green, Paul E.
21
Hildebrandt, Lutz
21
Kamakura, Wagner A.
21
Saren, Michael
21
Wedel, Michel
21
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20
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20
Lehmann, Donald R.
20
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20
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19
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19
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2
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2
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2
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1
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1
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1
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1
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1
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ECONIS (ZBW)
129
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91
Marketing
research : an applied approach
Malhotra, Naresh K.
;
Birks, David F.
-
2003
-
2nd European ed.
Persistent link: https://www.econbiz.de/10001685627
Saved in:
92
Product launch and increase in sales through free product-premiums : moderating effects of value and product-premium fit in the dual mediation model
Helm, Roland
;
Mark, Antje
;
Bley, Sabine
-
2007
Persistent link: https://www.econbiz.de/10003479987
Saved in:
93
Essentials of
marketing
research
Malhotra, Naresh K.
;
Wills, Peter A.
-
2013
Persistent link: https://www.econbiz.de/10009739762
Saved in:
94
Was wissen wir zum (Konsumenten-)Verhalten von Senioren? : eine alterseffektbasierte Status-Quo-Literaturbetrachtung des Seniorenmarketing
Helm, Roland
;
Scheunert, Uta
;
Landschulze, Sebastian
- In:
Die Betriebswirtschaft : DBW
72
(
2012
)
5
,
pp. 427-446
Persistent link: https://www.econbiz.de/10009627067
Saved in:
95
The value of value : further excursions on the meaning and role of customer value
Gallarza, Martina G.
;
Gil Saura, Irene
;
Holbrook, Morris B.
- In:
Journal of consumer behaviour : an international …
10
(
2011
)
4
,
pp. 179-191
Persistent link: https://www.econbiz.de/10009296477
Saved in:
96
Unsicherheiten über die Berücksichtigung von Unsicherheit bei der Präferenzmessung
Helm, Roland
;
Fliedner, Malte
;
Scholl, Armin
- In:
Dimensionen öffentlichen Wirtschaftens : Festschrift …
,
(pp. 193-209)
.
2010
Persistent link: https://www.econbiz.de/10008826434
Saved in:
97
A comparative study on parameter recovery of three approaches to structural equation modeling
Hwang, Heungsun
;
Malhotra, Naresh K.
;
Kim, Youngchan
; …
- In:
Journal of marketing research : JMR
47
(
2010
)
4
,
pp. 699-712
Persistent link: https://www.econbiz.de/10009235359
Saved in:
98
Marketing
research : an applied orientation
Malhotra, Naresh K.
-
2010
-
Sixth edition, global edition
Persistent link: https://www.econbiz.de/10013474748
Saved in:
99
Why business is bad for consumer research : the three bears revisited
Holbrook, Morris B.
-
2009
Persistent link: https://www.econbiz.de/10003832351
Saved in:
100
Unsicherheiten über die Berücksichtigung von Unsicherheit bei der Präferenzmessung
Helm, Roland
;
Fliedner, Malte
;
Scholl, Armin
-
2008
Persistent link: https://www.econbiz.de/10003793505
Saved in:
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