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~person:"Helm, Roland"
~subject:"E-Business"
~subject:"Retail trade"
~subject:"Theorie"
~subject:"Theory"
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E-Business
Retail trade
Theorie
Theory
Consumer behaviour
33
Konsumentenverhalten
33
Deutschland
9
Germany
9
Präferenztheorie
7
Theory of preferences
7
Innovation diffusion
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Measurement
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11
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Helm, Roland
Grewal, Dhruv
30
Anderson, Simon P.
28
Swoboda, Bernhard
28
Hruschka, Harald
26
Huber, Frank
26
Gázquez-Abad, Juan Carlos
24
Schramm-Klein, Hanna
24
Janssen, Maarten C. W.
23
Kerschbamer, Rudolf
23
Bauer, Hans H.
21
Martínez-López, Francisco J.
21
Mullainathan, Sendhil
21
Pantano, Eleonora
21
Sheth, Jagdish N.
21
Shy, Oz
20
Inderst, Roman
19
Peitz, Martin
19
Postlewaite, Andrew
19
Blundell, Richard W.
18
Das, Gopal
18
Gijsbrechts, Els
18
Herweg, Fabian
18
Hildebrandt, Lutz
18
Matsushima, Noriaki
18
Boztuğ, Yasemin
17
Courty, Pascal
17
Gierl, Heribert
17
Grunert, Klaus G.
17
Sutter, Matthias
17
Vermeulen, Frederic
17
Zielke, Stephan
17
Dellaert, Benedict G. C.
16
Gröppel-Klein, Andrea
16
Herrmann, Andreas
16
Roggeveen, Anne L.
16
Armstrong, Mark
15
Fishman, Arthur
15
Moraga-González, José Luis
15
Samuelson, Larry
15
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Jena research papers in business and economics : working and discussion paper series School of Economics and Business Administration Friedrich Schiller University Jena
3
Jenaer Schriften zur Wirtschaftswissenschaft : Arbeits- und Diskussionspapiere der Wirtschaftswissenschaftlichen Fakultät der Friedrich-Schiller-Universität Jena
3
Review of managerial science
3
Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft
2
Betriebswirtschaftliche Abhandlungen
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Marketing : ZFP ; journal of research and management
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
Yearbook of marketing and consumer research
1
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ECONIS (ZBW)
16
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1
Costumer reactions to real out-of-stocks
Helm, Roland
;
Hegenbart, Thomas
-
2011
Persistent link: https://www.econbiz.de/10009155405
Saved in:
2
Preference management and unacceptable attribute levels
Steiner, Michael
;
Helm, Roland
;
Szelig, Antonia
-
2011
Persistent link: https://www.econbiz.de/10009157648
Saved in:
3
The impact of customer-specific and market-related variables on the preference for highly innovative products
Helm, Roland
;
Conrad, Daniel
- In:
Review of managerial science
9
(
2015
)
1
,
pp. 61-88
Persistent link: https://www.econbiz.de/10010473131
Saved in:
4
Explaining costumer reactions to real stockouts
Helm, Roland
;
Hegenbart, Thomas
;
Endres, Herbert
- In:
Review of managerial science
7
(
2013
)
3
,
pp. 223-246
Persistent link: https://www.econbiz.de/10009771706
Saved in:
5
Optimal stimulation level theory, exploratory consumer behaviour and product adoption: an analysis of underlying structures across product categories
Helm, Roland
;
Landschulze, Sebastian
- In:
Review of managerial science
3
(
2009
)
1
,
pp. 41-73
Persistent link: https://www.econbiz.de/10003812801
Saved in:
6
Optimal stimulation level theory and exploratory consumer behavior : an analysis of underlying structures across product categories
Helm, Roland
;
Landschulze, Sebastian
-
2008
Persistent link: https://www.econbiz.de/10003716923
Saved in:
7
Identification of unacceptable attribute levels for preference measurement : an empirical comparison of different methods
Helm, Roland
;
Huber, Frank
;
Sattler, Henrik
;
Steiner, …
-
2008
Persistent link: https://www.econbiz.de/10003716931
Saved in:
8
EVAS - a new method for the customer-oriented selection of an Evoked-Set based Attribute-Set for preference measurement
Steiner, Michael
;
Helm, Roland
-
2007
Persistent link: https://www.econbiz.de/10003507838
Saved in:
9
Out-of-stock situations within retail shops : influential factors and customer reaction patterns
Helm, Roland
;
Stölzle, Wolfgang
- In:
Yearbook of marketing and consumer research
5
(
2007
),
pp. 64-82
Persistent link: https://www.econbiz.de/10003747244
Saved in:
10
Moderating effects within the elaboration likelihood model of information processing
Helm, Roland
;
Gehrer, Michael
-
2006
Persistent link: https://www.econbiz.de/10003373720
Saved in:
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