//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Hennig-Thurau, Thorsten"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Search engine marketing"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Internet marketing
8
Online-Marketing
8
Social Web
8
Social web
8
Consumer behaviour
5
Konsumentenverhalten
5
Social media
4
Brand management
2
Markenführung
2
Marketing management
2
Marketingmanagement
2
Viral marketing
2
Virales Marketing
2
Brand
1
Brand crisis
1
Brand image
1
Brand perception
1
Business-to-Business-Marketing
1
Business-to-Consumer
1
Business-to-Customer E-Commerce
1
Computerspiel
1
Consumer decision making
1
Consumer decision process
1
Digital marketing strategy
1
E-commerce
1
EWOM
1
Electronic Commerce
1
F-commerce
1
Facebook
1
Film industry
1
Filmwirtschaft
1
Firestorm
1
Fractional regression
1
Information behaviour
1
Information search behavior
1
Informationsverhalten
1
Key informants
1
Markenartikel
1
Markenimage
1
Marketing
1
more ...
less ...
Online availability
All
Undetermined
5
Type of publication
All
Article
7
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
7
Aufsatz in Zeitschrift
7
Hochschulschrift
1
Language
All
English
7
German
1
Author
All
Hennig-Thurau, Thorsten
Kreutzer, Ralf T.
35
Goldfarb, Avi
30
Tucker, Catherine
30
Skiera, Bernd
29
Dwivedi, Yogesh Kumar
26
Wilbur, Kenneth C.
23
Law, Chun Hung Roberts
22
Ghose, Anindya
21
Jerath, Kinshuk
20
Whinston, Andrew B.
20
Chaffey, Dave
18
Edelman, Benjamin
18
Kollmann, Tobias
18
Tucker, Catherine E.
18
Bonatti, Alessandro
17
Decarolis, Francesco
17
Fritz, Wolfgang
17
Karjaluoto, Heikki
17
Lammenett, Erwin
17
Ozuem, Wilson
17
Pelsmacker, Patrick de
17
Bergemann, Dirk
16
Okazaki, Shintaro
16
Rita, Paulo
16
Sayedi, Amin
16
Schultz, Carsten D.
16
Smith, Katherine Taken
16
Choi, Yung Kyun
15
Harrigan, Paul
15
Stephen, Andrew T.
15
Tan, Yong
15
Wirtz, Bernd W.
15
Ahuja, Vandana
14
Bigné Alcañiz, J. Enrique
14
Filieri, Raffaele
14
Hudders, Liselot
14
Ko, Eunju
14
Kumar, Subodha
14
Loureiro, Sandra Maria Correia
14
Martínez-López, Francisco J.
14
more ...
less ...
Institution
All
Westfälische Wilhelms-Universität Münster
1
Published in...
All
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of business research : JBR
1
Journal of marketing
1
Reihe: Marketing und Medien
1
Source
All
ECONIS (ZBW)
8
Showing
1
-
8
of
8
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Searching for word of mouth in the digital age : determinants of consumers' uses of face-to-face information, internet opinion sites, and social media
Bartschat, Maria
;
Cziehso, Gerrit P.
;
Hennig-Thurau, …
- In:
Journal of business research : JBR
141
(
2022
),
pp. 393-409
Persistent link: https://www.econbiz.de/10013168061
Saved in:
2
Social media resources and capabilities as strategic determinants of social media performance
Marchand, André
;
Hennig-Thurau, Thorsten
;
Flemming, Jan
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 549-571
Persistent link: https://www.econbiz.de/10012939484
Saved in:
3
The role of the partner brand’s social media power in brand alliances
Kupfer, Ann-Kristin
;
Pähler vor der Holte, Nora
; …
- In:
Journal of marketing
82
(
2018
)
3
,
pp. 25-44
Persistent link: https://www.econbiz.de/10011850406
Saved in:
4
Brand crises in the digital age : the short- and long-term effects of social media firestorms on consumers and brands
Hansen, Nele
;
Kupfer, Ann-Kristin
;
Hennig-Thurau, Thorsten
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
4
,
pp. 557-574
Persistent link: https://www.econbiz.de/10011956595
Saved in:
5
Not all digital word of mouth is created equal : understanding the respective impact of consumer reviews and microblogs on new product success
Marchand, André
;
Hennig-Thurau, Thorsten
;
Wiertz, Caroline
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
2
,
pp. 336-354
Persistent link: https://www.econbiz.de/10011734858
Saved in:
6
Good social media marketing : Erfolgsdeterminanten für B2C-Unternehmen
Flemming, Jan
-
2017
-
1. Auflage
Persistent link: https://www.econbiz.de/10013444970
Saved in:
7
Social commerce : a contingency framework for assessing marketing potential
Yadav, Manjit S.
;
Valck, Kristine de
;
Hennig-Thurau, …
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
4
,
pp. 311-323
Persistent link: https://www.econbiz.de/10010242268
Saved in:
8
Editorial: Marketing the pinball way : understanding how social media change the generation of value for consumers and companies
Hennig-Thurau, Thorsten
;
Hofacker, Charles F.
; …
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
4
,
pp. 237-241
Persistent link: https://www.econbiz.de/10010242287
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->