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~person:"Herrmann, Andreas"
~person:"Kumar, V."
~person:"Palmatier, Robert W."
~person:"Töpfer, Armin"
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Search: "Customer relationship management"
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Beziehungsmarketing
196
Relationship marketing
196
Consumer behaviour
45
Konsumentenverhalten
45
Theorie
42
Theory
42
Kundenwert
35
Customer value
31
Marketing management
27
Marketingmanagement
27
Deutschland
26
Germany
26
Customer satisfaction
20
Kundenzufriedenheit
20
Measurement
19
Kundenmanagement
18
Messung
18
Lieferantenmanagement
14
Market research
14
Marketing theory
14
Marketingtheorie
14
Marktforschung
14
Supplier relationship management
14
USA
12
United States
12
Customer integration
11
Kundenintegration
11
Unternehmenserfolg
11
Firm performance
10
Kundenorientierung
10
Product management
10
Produktmanagement
10
Kundenbindung
9
Quality management
9
Qualitätsmanagement
9
relationship marketing
9
Product quality
8
Produktqualität
8
Verbraucherzufriedenheit
8
customer engagement
8
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155
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47
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107
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107
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46
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46
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12
Sammelwerk
12
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9
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5
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Language
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English
132
German
68
Undetermined
3
Author
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Herrmann, Andreas
Kumar, V.
Palmatier, Robert W.
Töpfer, Armin
Bruhn, Manfred
130
Homburg, Christian
114
Verhoef, Peter C.
57
Huber, Frank
56
Han, Heesup
53
Bauer, Hans H.
52
Smith, Alan D.
50
Stauss, Bernd
50
Piller, Frank T.
47
Hollebeek, Linda D.
46
Krafft, Manfred
45
Hippner, Hajo
39
Gil Saura, Irene
37
Mattila, Anna S.
37
Hadwich, Karsten
35
Wilde, Klaus D.
35
Georgi, Dominik
34
Wiedmann, Klaus-Peter
34
Eggert, Andreas
33
Stock-Homburg, Ruth
33
Van den Poel, Dirk
33
Helmke, Stefan
32
Reichwald, Ralf
32
Grönroos, Christian
31
Mittal, Vikas
31
Neslin, Scott A.
31
Thaichon, Park
31
Prentice, Catherine
30
Schüller, Anne M.
30
Svensson, Göran
30
Belz, Christian
29
Evanschitzky, Heiner
28
Günter, Bernd
28
Kleinaltenkamp, Michael
28
Loureiro, Sandra Maria Correia
28
Matzler, Kurt
28
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INSEAD
1
Springer Fachmedien Wiesbaden
1
Springer-Verlag GmbH
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Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden
20
Journal of marketing
18
Journal of the Academy of Marketing Science
16
Journal of international marketing
7
Journal of marketing research : JMR
7
Legends in marketing
7
Journal of business economics : JBE
5
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
5
SpringerLink / Bücher
5
Industrial marketing management : the international journal for industrial and high-tech firms
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
MSI reports : working paper series
4
Kundenorientierung von Banken : Strategien für Kundennähe und effektives Beziehungsmanagement
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Customer engagement marketing
2
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
Handbook of business-to-business marketing
2
Handbook of marketing strategy
2
Handbook of research on customer equity in marketing
2
Harvard-Business-Manager : das Wissen der Besten
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of retailing
2
Marketing Science
2
Routledge studies in marketing
2
Springer Texts in Business and Economics
2
Springer eBook Collection / Business and Economics
2
Springer texts in business and economics
2
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
2
Zeitschrift für Planung : ZP
2
AMS review : official publication of the Academy of Marketing Science
1
Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern
1
Benchmarking - Weg zu unternehmerischen Spitzenleistungen : [18. und 19. Oktober 1996] ; [Internationale Fachtagung zum Thema "Benchmarking - Weg zu unternehmerischen Spitzenleistungen"]
1
California management review
1
Customer retention in the automotive industry : quality, satisfaction and loyalty
1
Die Bank
1
Die Betriebswirtschaft : DBW
1
Edward Elgar E-Book Archive
1
Faculty & research / Insead : working paper series
1
Finanzwirtschaft
1
GDI-Impuls : Wissensmagazin für Wirtschaft, Gesellschaft, Handel
1
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ECONIS (ZBW)
198
RePEc
2
USB Cologne (EcoSocSci)
2
Showing
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31
Online relationship formation
Kozlenkova, Irina V.
;
Palmatier, Robert W.
;
Fang, Eric
; …
- In:
Journal of marketing
81
(
2017
)
3
,
pp. 21-40
Persistent link: https://www.econbiz.de/10011697750
Saved in:
32
Customer engagement marketing
Pansari, Anita
;
Kumar, V.
- In:
Customer engagement marketing
,
(pp. 1-27)
.
2018
Persistent link: https://www.econbiz.de/10011739810
Saved in:
33
Conclusion: informing customer engagement marketing and future research
Harmeling, Colleen M.
;
Moffett, Jordan W.
;
Palmatier, …
- In:
Customer engagement marketing
,
(pp. 307-323)
.
2018
Persistent link: https://www.econbiz.de/10011739871
Saved in:
34
Global customer engagement
Gupta, Shaphali
;
Pansari, Anita
;
Kumar, V.
- In:
Journal of international marketing
26
(
2018
)
1
,
pp. 4-29
Persistent link: https://www.econbiz.de/10011848792
Saved in:
35
International market entry strategies : relational, digital, and hybrid approaches
Watson, George F., IV.
;
Weaven, Scott
;
Perkins, Helen
; …
- In:
Journal of international marketing
26
(
2018
)
1
,
pp. 30-60
Persistent link: https://www.econbiz.de/10011848797
Saved in:
36
A strategic framework for a profitable business model in the sharing economy
Kumar, V.
;
Lahiri, Avishek
;
Dogan, Orhan Bahadir
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 147-160
Persistent link: https://www.econbiz.de/10011822562
Saved in:
37
Relational selling : past, present and future
Arli, Denni
;
Bauer, Carlos
;
Palmatier, Robert W.
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 169-184
Persistent link: https://www.econbiz.de/10011822566
Saved in:
38
A theory of customer valuation : concepts, metrics, strategy, and implementation
Kumar, V.
- In:
Journal of marketing
82
(
2018
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011804063
Saved in:
39
Unlocking the power of marketing : understanding the links between customer mindset metrics, behavior, and profitability
Petersen, J. Andrew
;
Kumar, V.
;
Polo-Redondo, Yolanda
; …
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
5
,
pp. 813-836
Persistent link: https://www.econbiz.de/10011924769
Saved in:
40
Statistical methods in
customer
relationship
management
Kumar, V.
;
Petersen, J. Andrew
-
2012
Persistent link: https://www.econbiz.de/10009629216
Saved in:
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