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~person:"Hesse, Andreas"
~person:"Holzer, Matthias"
~subject:"Brand management"
~subject:"Interne Markenführung"
~subject:"Produktqualität"
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Brand management
Interne Markenführung
Produktqualität
Brand image
2
Internal branding
2
Markenführung
2
Markenimage
2
Arbeitskräfte
1
Brand equity
1
Co-creation
1
Earned media
1
Employee-based brand equity
1
Internal communication
1
Interne Kommunikation
1
Measurement
1
Messung
1
Product quality
1
Quality of external communications
1
Schweiz
1
Social Web
1
Social network
1
Social web
1
Soziales Netzwerk
1
Sponsoring
1
Sponsorship
1
Switzerland
1
Viral marketing
1
Virales Marketing
1
Word-of-mouth communication
1
Workforce
1
brand behaviour
1
brand identification
1
employees
1
scale development
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Hesse, Andreas
Holzer, Matthias
Tomczak, Torsten
25
Esch, Franz-Rudolf
13
Wentzel, Daniel
12
Henkel, Sven
11
Kernstock, Joachim
10
Herrmann, Andreas
7
Burmann, Christoph
5
Schmidt, Holger J.
5
Walter, Benjamin von
5
Brexendorf, Tim Oliver
4
Knörle, Christian
4
Strödter, Kristina
4
Batt, Verena
3
Bruhn, Manfred
3
Heitmann, Mark
3
King, Ceridwyn
3
Kreutzer, Ralf T.
3
Krobath, Karin
3
Schmidt, Marco
3
Abrar, Muhammad
2
Aurand, Timothy W.
2
Bari, Muhammad Waseem
2
Baumgarth, Carsten
2
Biesalski, Alexander
2
Botzenhardt, Florian
2
Brexendorf, Tim
2
Brodbeck, Heinz
2
Bräunl, Manfred
2
Fischer, Alexander
2
Grace, Debra
2
Jackson, Ulrike
2
Jenewein, Wolfgang
2
Jentschke, Mirjam
2
Judson, Kimberly M.
2
Khanyapuss Punjaisri
2
Lindgreen, Adam
2
Merrilees, Bill
2
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Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
European journal of marketing
1
Marketing : ZFP ; journal of research and management
1
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ECONIS (ZBW)
3
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How posting in social networks affects employee-based brand equity
Hesse, Andreas
;
Schmidt, Holger J.
;
Bosslet, Ronja
; …
- In:
European journal of marketing
56
(
2022
)
7
,
pp. 1907-1925
Persistent link: https://www.econbiz.de/10013352656
Saved in:
2
Employees as a second audience : a scale development approach for the measurement of quality of external communications from the employee's perspective
Holzer, Matthias
;
Batt, Verena
;
Bruhn, Manfred
- In:
Marketing : ZFP ; journal of research and management
37
(
2015
)
3
,
pp. 126-136
Persistent link: https://www.econbiz.de/10011560964
Saved in:
3
Der Einfluss des Sponsoring auf das Markenverhalten von Mitarbeitenden
Bruhn, Manfred
;
Batt, Verena
;
Holzer, Matthias
- In:
Die Unternehmung : Swiss journal of business research …
67
(
2013
)
3
,
pp. 289-308
Persistent link: https://www.econbiz.de/10010126383
Saved in:
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