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~person:"Hinterhuber, Andreas"
~subject:"Führungskräfte"
~subject:"Preismanagement"
~type_genre:"Sammelwerk"
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Führungskräfte
Preismanagement
Pricing strategy
6
B-to-B-Marketing
3
Business-to-business marketing
3
Preispolitik
3
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1
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8
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Hinterhuber, Andreas
Liozu, Stephan
4
Meffert, Heribert
4
Gundlach, Gregory T.
3
Kleinaltenkamp, Michael
3
Monroe, Kent B.
3
Sheth, Jagdish N.
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1
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Industrial marketing management : the international journal for industrial and high-tech firms
1
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ECONIS (ZBW)
6
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1
Pricing strategy implementation : translating pricing strategy into results
Hinterhuber, Andreas
(
ed.
);
Liozu, Stephan
(
ed.
)
-
2020
Persistent link: https://www.econbiz.de/10012015929
Saved in:
2
Innovation in pricing : contemporary theories and best practices
Hinterhuber, Andreas
(
ed.
);
Liozu, Stephan
(
ed.
)
-
2018
-
Second edition
Persistent link: https://www.econbiz.de/10013547377
Saved in:
3
Value first then price : quantifying value in business to business markets from the perspective of both buyers and sellers
Hinterhuber, Andreas
(
ed.
);
Snelgrove, Todd C.
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011485834
Saved in:
4
Pricing and the sales force
Hinterhuber, Andreas
(
contributor
); …
-
2016
Persistent link: https://www.econbiz.de/10011346549
Saved in:
5
Special section on behavioral and psychological aspects of B2B pricing
Hinterhuber, Andreas
(
contributor
)
- In:
Industrial marketing management : the international …
47
(
2015
),
pp. 4-74
Persistent link: https://www.econbiz.de/10011313570
Saved in:
6
Innovation in pricing : contemporary theories and best practices
Hinterhuber, Andreas
(
ed.
);
Liozu, Stephan
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009628035
Saved in:
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