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~person:"Holbrook, Morris B."
~subject:"Consumer behaviour"
~subject:"Online-Handel"
~type_genre:"Aufsatz im Buch"
~type_genre:"Sammelwerk"
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Consumer behaviour
Online-Handel
Konsumentenverhalten
10
Theorie
3
Theory
3
Brand management
2
Markenführung
2
Marketing
2
Brand loyalty
1
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1
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1
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Holbrook, Morris B.
Sheth, Jagdish N.
41
Belk, Russell W.
36
Gröppel-Klein, Andrea
17
Bauer, Hans H.
16
Spiller, Achim
15
Bettman, James R.
13
Weinberg, Peter
13
Diehl, Sandra
12
Herrmann, Andreas
12
Foxall, Gordon R.
11
Grunert, Klaus G.
11
Hill, Ronald Paul
11
Schmitt, Bernd
11
Wiedmann, Klaus-Peter
11
Bagozzi, Richard P.
10
Kenning, Peter
10
Terlutter, Ralf
10
Bruhn, Manfred
9
Enneking, Ulrich
9
Fournier, Susan
9
Hansen, Ursula
9
Jacoby, Jacob
9
Scherhorn, Gerhard
9
Schröder, Hendrik
9
Smyczek, Sławomir
9
Arnould, Eric J.
8
Diller, Hermann
8
Kardes, Frank R.
8
Keller, Kevin Lane
8
Kirchgeorg, Manfred
8
Laroche, Michel
8
Martínez-López, Francisco J.
8
Mick, David Glen
8
Reisch, Lucia A.
8
Rudolph, Thomas
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8
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8
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Legends in consumer behavior
6
Brands : interdisciplinary perspectives
1
The development of critical perspectives in marketing
1
The evolution of brands : from signals of quality to storehouses of trust
1
The role of affect in consumer behavior : emerging theories and applications
1
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ECONIS (ZBW)
10
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1
"Radical" experiential views : the consumption experience and customer value
Holbrook, Morris B.
-
2015
Persistent link: https://www.econbiz.de/10010513827
Saved in:
2
Traditional decision-oriented approaches : attitude, information-processing, and features-perceptions-affect models
Holbrook, Morris B.
-
2015
Persistent link: https://www.econbiz.de/10010504990
Saved in:
3
Legends in consumer behavior: Morris B. Holbrook
Holbrook, Morris B.
-
2015
Persistent link: https://www.econbiz.de/10010505247
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4
Macromarketing applications, Part II: marketing versus consumer research
Holbrook, Morris B.
-
2015
Persistent link: https://www.econbiz.de/10010505780
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5
Macromarketing applications, Part I: ethical concerns, social issues, and animal companions
Holbrook, Morris B.
-
2015
Persistent link: https://www.econbiz.de/10010505794
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6
The early years: attitudes, brand loyalty, and perceived risk
Jacoby, Jacob
;
Holbrook, Morris B.
;
Buck, Meera J.
; …
-
2015
Persistent link: https://www.econbiz.de/10011444678
Saved in:
7
Commentary: the consumer perspective on branding
Holbrook, Morris B.
- In:
Brands : interdisciplinary perspectives
,
(pp. 297-308)
.
2015
Persistent link: https://www.econbiz.de/10010478956
Saved in:
8
Why business is bad for consumer research : the three bears revisited
Holbrook, Morris B.
-
2009
Persistent link: https://www.econbiz.de/10003832351
Saved in:
9
Nostalgic bonding : exploring the role of nostalgia in the consumption experiences
Holbrook, Morris B.
;
Schindler, Robert M.
-
2009
Persistent link: https://www.econbiz.de/10003784636
Saved in:
10
Emotion in the consumption experience : toward a new model of the human consumer
Holbrook, Morris B.
- In:
The role of affect in consumer behavior : emerging …
,
(pp. 17-52)
.
1986
Persistent link: https://www.econbiz.de/10001262648
Saved in:
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