//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Hollebeek, Linda D."
~person:"Malhotra, Naresh K."
~person:"Sheth, Jagdish N."
~source:"econis"
~subject:"Beziehungsmarketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Marketing"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
Relationship marketing
86
Marketing theory
76
Marketingtheorie
76
Consumer behaviour
73
Konsumentenverhalten
73
Marktforschung
59
Market research
57
Marketingmanagement
55
Marketing management
54
Marketing
51
Customer integration
29
Kundenintegration
29
Theorie
29
Theory
29
Brand management
28
Markenführung
28
Internationales Marketing
19
Social Web
19
Social web
19
USA
19
United States
19
International marketing
18
Lieferantenmanagement
17
Supplier relationship management
17
B-to-B-Marketing
16
Business-to-business marketing
16
Dienstleistungsqualität
16
Internet marketing
16
Online-Marketing
16
Service quality
16
Brand image
15
Markenimage
15
Customer engagement
13
Customer satisfaction
13
Kundenzufriedenheit
13
Bibliometrics
9
Bibliometrie
9
Emerging economies
9
Naresh K. Malhotra
9
more ...
less ...
Online availability
All
Undetermined
46
Free
4
Type of publication
All
Article
62
Book / Working Paper
24
Type of publication (narrower categories)
All
Article in journal
57
Aufsatz in Zeitschrift
57
Festschrift
7
Aufsatzsammlung
6
Collection of articles of several authors
6
Sammelwerk
6
Aufsatz im Buch
5
Book section
5
Collection of articles written by one author
3
Sammlung
3
Handbook
2
Handbuch
2
Mehrbändiges Werk
1
Multi-volume publication
1
Reprint
1
more ...
less ...
Language
All
English
86
Author
All
Hollebeek, Linda D.
Malhotra, Naresh K.
Sheth, Jagdish N.
Bruhn, Manfred
112
Homburg, Christian
108
Kumar, V.
80
Huber, Frank
57
Verhoef, Peter C.
55
Han, Heesup
54
Herrmann, Andreas
49
Bauer, Hans H.
46
Piller, Frank T.
46
Stauss, Bernd
44
Krafft, Manfred
43
Palmatier, Robert W.
40
Mattila, Anna S.
38
Gil Saura, Irene
37
Stock-Homburg, Ruth
34
Hippner, Hajo
33
Smith, Alan D.
33
Thaichon, Park
32
Van den Poel, Dirk
32
Wiedmann, Klaus-Peter
32
Wilde, Klaus D.
32
Mittal, Vikas
31
Prentice, Catherine
31
Neslin, Scott A.
30
Reichwald, Ralf
30
Svensson, Göran
30
Loureiro, Sandra Maria Correia
29
Reinartz, Werner J.
29
Töpfer, Armin
29
Evanschitzky, Heiner
28
Georgi, Dominik
28
Matzler, Kurt
28
Eggert, Andreas
27
Grewal, Dhruv
27
Walsh, Gianfranco
27
Grönroos, Christian
26
Kleinaltenkamp, Michael
26
Quach, Sara
26
more ...
less ...
Published in...
All
Legends in marketing
11
Journal of retailing and consumer services
7
Industrial marketing management : the international journal for industrial and high-tech firms
4
Journal of business research : JBR
4
The journal of services marketing
4
Journal of marketing management : MM
3
Journal of service research
3
Journal of service research : JSR
3
Psychology & marketing
3
Handbook of relationship marketing
2
Handbook of research on customer engagement
2
Journal of creating value
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of international consumer marketing
2
Journal of service management
2
Journal of the Academy of Marketing Science
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Marketing intelligence & planning
2
Organizations and markets in emerging economies
2
Australasian marketing journal
1
Customer engagement : contemporary issues and challenges
1
Edward Elgar E-Book Archive
1
Handbook of global supply chain management
1
Journal of consumer behaviour
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of service theory and practice : JSTP
1
Journal of strategic marketing
1
Marketing strategy collection
1
Research and the development of pedagogical materials : working papers
1
Research handbooks in business and management series
1
Review of marketing research
1
The handbook of communication engagement
1
The journal of product & brand management
1
The service industries journal
1
Tourism management perspectives : TMP
1
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
10
of
86
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Social media
marketing
activities, customer engagement, and customer stickiness : a longitudinal investigation
So, Kevin Kam Fung
;
Li, Jing
;
King, Ceridwyn
; …
- In:
Psychology & marketing
41
(
2024
)
7
,
pp. 1597-1613
Persistent link: https://www.econbiz.de/10014555633
Saved in:
2
Customer journey value : a conceptual framework
Hollebeek, Linda D.
;
Urbonavicius, Sigitas
;
Valdimar …
- In:
Journal of creating value
9
(
2023
)
1
,
pp. 8-26
Persistent link: https://www.econbiz.de/10014581523
Saved in:
3
Exploring tourists' virtual reality-based brand engagement : a uses-and-gratifications perspective
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Loureiro, …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014582360
Saved in:
4
Customer relationship
marketing
: theoretical and managerial perspectives
Malhotra, Naresh K.
;
Agarwal, James
-
2021
Persistent link: https://www.econbiz.de/10012817819
Saved in:
5
Customer engagement design in industrial innovation
Hollebeek, Linda D.
;
Keeling, Debbie I.
;
Ruyter, Ko de
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 83-89
Persistent link: https://www.econbiz.de/10014226241
Saved in:
6
Developing business customer engagement through social media engagement-platforms : an integrative S-D logic/RBV-informed model
Hollebeek, Linda D.
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 89-98
Persistent link: https://www.econbiz.de/10012107697
Saved in:
7
First-time versus repeat tourism customer engagement, experience, and value cocreation : an empirical investigation
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Mostafa …
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
3
,
pp. 549-564
Persistent link: https://www.econbiz.de/10012880242
Saved in:
8
Digital content
marketing
's role in fostering consumer engagement, trust, and value : framework, fundamental propositions, and implications
Hollebeek, Linda D.
;
Macky, Keith
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 27-41
Persistent link: https://www.econbiz.de/10011997974
Saved in:
9
Virtual reality through the customer journey : framework and propositions
Hollebeek, Linda D.
;
Clark, Moira K.
;
Andreassen, Tor W.
; …
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012268819
Saved in:
10
Shaping customer brand loyalty during the pandemic : the role of brand credibility, value congruence, experience, identification, and engagement
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Tan Vo Thanh
; …
- In:
Journal of consumer behaviour
21
(
2022
)
5
,
pp. 1175-1189
Persistent link: https://www.econbiz.de/10013413224
Saved in:
1
2
3
4
5
6
7
8
9
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->