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~person:"Hollebeek, Linda D."
~person:"Merrilees, Bill"
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Search: subject:"Brand Management"
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Brand management
59
Markenführung
56
Consumer behaviour
27
Konsumentenverhalten
27
Beziehungsmarketing
20
Brand image
20
Markenimage
20
Relationship marketing
20
Brand
15
Markenartikel
15
Social Web
9
Social web
9
Customer integration
8
Kundenintegration
8
Internet marketing
7
Marketing management
7
Marketingmanagement
7
Online-Marketing
7
Australia
6
Brand architecture
6
Markenarchitektur
6
Luxury goods
5
Luxusgüter
5
Australien
4
Corporate reputation
4
Customer satisfaction
4
Einzelhandel
4
Firm performance
4
Firmenimage
4
Führungsstil
4
Kundenzufriedenheit
4
Leadership style
4
Retail trade
4
Unternehmenserfolg
4
Brand engagement
3
Brand equity
3
Brand experience
3
Brand loyalty
3
Brands
3
Consumer engagement
3
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58
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English
58
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Hollebeek, Linda D.
Merrilees, Bill
Esch, Franz-Rudolf
126
Burmann, Christoph
125
Baumgarth, Carsten
86
Melewar, T. C.
73
Meffert, Heribert
60
Huber, Frank
59
Keller, Kevin Lane
59
Bruhn, Manfred
52
Ahlert, Dieter
47
Balmer, John M. T.
46
De Chernatony, Leslie
44
Tomczak, Torsten
43
Bang, Nguyen
38
Loureiro, Sandra Maria Correia
38
Wiedmann, Klaus-Peter
38
Phau, Ian
37
Bauer, Hans H.
36
Schmidt, Holger J.
34
Foroudi, Pantea
33
Fournier, Susan
33
Ind, Nicholas
33
Uggla, Henrik
33
Sattler, Henrik
32
Kernstock, Joachim
31
Iglesias, Oriol
30
Romaniuk, Jenni
30
Christodoulides, George
29
Gupta, Suraksha
28
Ko, Eunju
28
Strebinger, Andreas
28
Völckner, Franziska
28
Guzman, Francisco
27
King, Ceridwyn
27
MacInnis, Deborah J.
27
Veloutsou, Cleopatra
27
Langner, Tobias
26
Schroeder, Jonathan E.
26
Swoboda, Bernhard
26
Han, Heesup
25
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The journal of brand management : an international journal
9
Journal of business research : JBR
8
The journal of product & brand management
4
Journal of retailing and consumer services
3
Marketing intelligence & planning
3
Australasian marketing journal
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of strategic marketing
2
Asia-Pacific journal of business administration
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Corporate reputation : managing opportunities and threats
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International Marketing Review
1
International journal of management reviews : IJMR
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal for international business and entrepreneurship development
1
Journal of Business Research
1
Journal of Product & Brand Management
1
Journal of advertising
1
Journal of consumer behaviour
1
Journal of creating value
1
Journal of hospitality marketing & management
1
Journal of marketing channels : ... distribution systems, strategy, and management
1
Journal of marketing management : MM
1
Journal of service management
1
Journal of service theory and practice : JSTP
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Psychology & marketing
1
Qualitative market research : an international journal
1
The handbook of communication engagement
1
The journal of consumer marketing
1
The journal of services marketing
1
The service industries journal
1
Tourism management perspectives : TMP
1
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ECONIS (ZBW)
56
Other ZBW resources
2
RePEc
1
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1
The role of consumer speech acts in brand activism : a transformative advertising perspective
Fletcher-Brown, Judith
;
Middleton, Karen
; …
- In:
Journal of advertising
53
(
2024
)
4
,
pp. 491-510
Persistent link: https://www.econbiz.de/10015050195
Saved in:
2
Customer journey value : a conceptual framework
Hollebeek, Linda D.
;
Urbonavicius, Sigitas
;
Valdimar …
- In:
Journal of creating value
9
(
2023
)
1
,
pp. 8-26
Persistent link: https://www.econbiz.de/10014581523
Saved in:
3
Hallmarks and potential pitfalls of customer- and consumer engagement scales : a systematic review
Hollebeek, Linda D.
;
Sarstedt, Marko
;
Menidjel, Choukri
; …
- In:
Psychology & marketing
40
(
2023
)
6
,
pp. 1074-1088
Persistent link: https://www.econbiz.de/10014291736
Saved in:
4
Shaping customer brand loyalty during the pandemic : the role of brand credibility, value congruence, experience, identification, and engagement
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Tan Vo Thanh
; …
- In:
Journal of consumer behaviour
21
(
2022
)
5
,
pp. 1175-1189
Persistent link: https://www.econbiz.de/10013413224
Saved in:
5
Exploring tourists' virtual reality-based brand engagement : a uses-and-gratifications perspective
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Loureiro, …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014582360
Saved in:
6
The effect of customers' brand experience on brand evangelism : the case of luxury hotels
Purohit, Sonal
;
Hollebeek, Linda D.
;
Das, Manish
; …
- In:
Tourism management perspectives : TMP
46
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014310332
Saved in:
7
Customer value, customer engagement, and customer-based brand equity in the context of a digital payment app
Bapat, Dhananjay
;
Hollebeek, Linda D.
- In:
Marketing intelligence & planning
41
(
2023
)
7
,
pp. 837-853
Persistent link: https://www.econbiz.de/10014381221
Saved in:
8
The invisible leash : when human brands hijack corporate brands' consumer relationships
Giertz, Johann N.
;
Hollebeek, Linda D.
;
Weiger, Welf Hermann
- In:
Journal of service management
33
(
2022
)
3
,
pp. 485-495
Persistent link: https://www.econbiz.de/10013325644
Saved in:
9
Cocreated brand value : theoretical model and propositions
Hollebeek, Linda D.
;
Clark, Moira K.
;
Hammedi, Wafa
; …
- In:
The journal of brand management : an international journal
28
(
2021
)
4
,
pp. 413-428
Persistent link: https://www.econbiz.de/10012550331
Saved in:
10
Consumers' technology-facilitated brand engagement and wellbeing : positivist TAM/PERMA- vs. Consumer Culture Theory perspectives
Hollebeek, Linda D.
;
Belk, Russell W.
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 387-401
Persistent link: https://www.econbiz.de/10012591048
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