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~person:"Hollebeek, Linda D."
~subject:"Brand evangelism"
~subject:"Brand"
~subject:"Corporate reputation"
~subject:"Konsumentenverhalten"
~subject:"Werbung"
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Brand evangelism
Brand
Corporate reputation
Konsumentenverhalten
Werbung
Brand management
21
Markenführung
21
Consumer behaviour
20
Beziehungsmarketing
15
Relationship marketing
15
Brand image
10
Markenimage
10
Social Web
8
Social web
8
Markenartikel
6
Customer integration
5
Internet marketing
5
Kundenintegration
5
Online-Marketing
5
Brand loyalty
3
Consumer engagement
3
Customer engagement
3
Engagement
3
Markentreue
3
Brand experience
2
Confidence
2
Coronavirus
2
Customer journey
2
Customer satisfaction
2
Customer value
2
Kundenwert
2
Kundenzufriedenheit
2
Marketing management
2
Marketingmanagement
2
Netnography
2
Vertrauen
2
Virtual reality
2
Virtuelle Realität
2
Advertising
1
Advertising effects
1
Affective/calculative commitment
1
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1
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1
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20
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20
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1
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English
21
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Hollebeek, Linda D.
Melewar, T. C.
45
Phau, Ian
35
Keller, Kevin Lane
33
Loureiro, Sandra Maria Correia
32
Esch, Franz-Rudolf
31
Baumgarth, Carsten
30
Burmann, Christoph
28
Balmer, John M. T.
27
Bang, Nguyen
27
De Chernatony, Leslie
26
Ko, Eunju
25
Wiedmann, Klaus-Peter
24
Han, Heesup
23
Sarkar, Abhigyan
23
Guzman, Francisco
21
Fournier, Susan
20
Khan, Imran
20
Diamantopoulos, Adamantios
19
Foroudi, Pantea
19
Japutra, Arnold
19
Veloutsou, Cleopatra
19
Christodoulides, George
18
Dawes, John
18
MacInnis, Deborah J.
18
Romaniuk, Jenni
18
Sarkar, Juhi Gahlot
18
Schmidt, Holger J.
18
Huber, Frank
17
Rahman, Zillur
17
Steenkamp, Jan-Benedict E. M.
17
Bauer, Hans H.
16
Dens, Nathalie
16
Fetscherin, Marc
16
Kunkel, Thilo
16
Pelsmacker, Patrick de
16
Septianto, Felix
16
Sharp, Byron
16
Tomczak, Torsten
16
Vrontis, Demetris
16
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Journal of retailing and consumer services
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of advertising
1
Journal of business research : JBR
1
Journal of consumer behaviour
1
Journal of creating value
1
Journal of service management
1
Journal of service theory and practice : JSTP
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Marketing intelligence & planning
1
Psychology & marketing
1
The handbook of communication engagement
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
The journal of services marketing
1
The service industries journal
1
Tourism management perspectives : TMP
1
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ECONIS (ZBW)
21
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21
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1
The role of consumer speech acts in brand activism : a transformative advertising perspective
Fletcher-Brown, Judith
;
Middleton, Karen
; …
- In:
Journal of advertising
53
(
2024
)
4
,
pp. 491-510
Persistent link: https://www.econbiz.de/10015050195
Saved in:
2
Customer journey value : a conceptual framework
Hollebeek, Linda D.
;
Urbonavicius, Sigitas
;
Valdimar …
- In:
Journal of creating value
9
(
2023
)
1
,
pp. 8-26
Persistent link: https://www.econbiz.de/10014581523
Saved in:
3
Hallmarks and potential pitfalls of customer- and consumer engagement scales : a systematic review
Hollebeek, Linda D.
;
Sarstedt, Marko
;
Menidjel, Choukri
; …
- In:
Psychology & marketing
40
(
2023
)
6
,
pp. 1074-1088
Persistent link: https://www.econbiz.de/10014291736
Saved in:
4
Shaping customer brand loyalty during the pandemic : the role of brand credibility, value congruence, experience, identification, and engagement
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Tan Vo Thanh
; …
- In:
Journal of consumer behaviour
21
(
2022
)
5
,
pp. 1175-1189
Persistent link: https://www.econbiz.de/10013413224
Saved in:
5
Exploring tourists' virtual reality-based brand engagement : a uses-and-gratifications perspective
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Loureiro, …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014582360
Saved in:
6
The effect of customers' brand experience on brand evangelism : the case of luxury hotels
Purohit, Sonal
;
Hollebeek, Linda D.
;
Das, Manish
; …
- In:
Tourism management perspectives : TMP
46
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014310332
Saved in:
7
Customer value, customer engagement, and customer-based brand equity in the context of a digital payment app
Bapat, Dhananjay
;
Hollebeek, Linda D.
- In:
Marketing intelligence & planning
41
(
2023
)
7
,
pp. 837-853
Persistent link: https://www.econbiz.de/10014381221
Saved in:
8
The invisible leash : when human brands hijack corporate brands' consumer relationships
Giertz, Johann N.
;
Hollebeek, Linda D.
;
Weiger, Welf Hermann
- In:
Journal of service management
33
(
2022
)
3
,
pp. 485-495
Persistent link: https://www.econbiz.de/10013325644
Saved in:
9
Cocreated brand value : theoretical model and propositions
Hollebeek, Linda D.
;
Clark, Moira K.
;
Hammedi, Wafa
; …
- In:
The journal of brand management : an international journal
28
(
2021
)
4
,
pp. 413-428
Persistent link: https://www.econbiz.de/10012550331
Saved in:
10
Consumers' technology-facilitated brand engagement and wellbeing : positivist TAM/PERMA- vs. Consumer Culture Theory perspectives
Hollebeek, Linda D.
;
Belk, Russell W.
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 387-401
Persistent link: https://www.econbiz.de/10012591048
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