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~person:"Homburg, Christian"
~person:"Kawohl, Julian"
~person:"Phau, Ian"
~person:"Sarkar, Abhigyan"
~person:"Verhoef, Peter C."
~subject:"Consumer behaviour"
~subject:"Kundenorientierung"
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Consumer behaviour
Kundenorientierung
Beziehungsmarketing
188
Relationship marketing
188
Konsumentenverhalten
146
Marketingmanagement
97
Brand management
87
Markenführung
86
Theorie
86
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80
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50
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43
Supplier relationship management
43
Strategisches Management
38
Erfolgsfaktor
37
Vertrieb
37
Success factor
33
Luxury goods
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Luxusgüter
30
Marketingtheorie
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Physical distribution
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Australia
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Strategic management
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Customer value
21
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Management
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English
136
German
33
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Homburg, Christian
Kawohl, Julian
Phau, Ian
Sarkar, Abhigyan
Verhoef, Peter C.
Han, Heesup
96
Mattila, Anna S.
80
Huber, Frank
57
Loureiro, Sandra Maria Correia
50
Wiedmann, Klaus-Peter
49
Bauer, Hans H.
46
Jang, Soocheong
46
Hollebeek, Linda D.
42
Gierl, Heribert
41
Khare, Arpita
41
Bruhn, Manfred
39
Walsh, Gianfranco
38
Bang, Nguyen
36
Herrmann, Andreas
36
Swoboda, Bernhard
35
Dwivedi, Yogesh Kumar
33
Ko, Eunju
33
Kumar, V.
33
Bagozzi, Richard P.
32
Rajagopal
32
Vrontis, Demetris
32
Septianto, Felix
31
Usman, Osly
31
Foxall, Gordon R.
30
Melewar, T. C.
30
Hyun, Sunghyup Sean
29
Wu, Luorong
29
Dawes, John
28
Grunert, Klaus G.
28
Pelsmacker, Patrick de
28
Rahman, Zillur
28
Wong, IpKin Anthony
28
Diamantopoulos, Adamantios
27
Hanks, Lydia
27
McDonald, Heath
27
Paul, Justin
27
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Erasmus Research Institute of Management
3
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2
Wissenschaftliche Hochschule für Unternehmensführung
2
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Journal of business research : JBR
8
Journal of fashion marketing and management
8
Marketing intelligence & planning
8
Journal of the Academy of Marketing Science
7
ERIM report series research in management
6
Journal of promotion management : JPM
6
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
6
The journal of brand management : an international journal
6
Wissenschaftliche Arbeitspapiere / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Australasian marketing journal
3
Die Betriebswirtschaft : DBW
3
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
3
The marketing review
3
Asia Pacific journal of marketing and logistics
2
Country of origin effect : looking back and moving forward
2
Gabler Research
2
Institut für Handelsmanagement und Netzwerkmarketing - Publikationen
2
Journal of Fashion Marketing and Management: An International Journal
2
Journal of international consumer marketing
2
Journal of marketing
2
Journal of retailing
2
Journal of retailing and consumer services
2
Management Know-how
2
Marketing : ZFP ; journal of research and management
2
Marketing Intelligence & Planning
2
Psychology & marketing
2
Qualitative market research : an international journal
2
Society and business review
2
The journal of product & brand management
2
Young consumers : insight and ideas for responsible marketers
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Brand management ; Vol. 4
1
Controlling des Strukturwandels : Standortflexibilität und Kundenzufriedenheit schaffen
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
European journal of marketing
1
European journal of marketing : EJM
1
Gabler Research / Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
1
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ECONIS (ZBW)
153
USB Cologne (EcoSocSci)
9
Other ZBW resources
6
USB Cologne (business full texts)
2
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1
Loyalty programmes : current
knowledge
and research directions
Dorotic, Matilda
;
Bijmolt, Tammo H. A.
;
Verhoef, Peter C.
- In:
International journal of management reviews : IJMR
14
(
2012
)
3
,
pp. 217-237
Persistent link: https://www.econbiz.de/10009621196
Saved in:
2
Customer satisfaction and elapsed time since purchase as drivers of price
knowledge
Homburg, Christian
;
Koschate-Fischer, Nicole
;
Wiegner, …
- In:
Psychology & marketing
29
(
2012
)
2
,
pp. 76-86
Persistent link: https://www.econbiz.de/10009504549
Saved in:
3
Customer experience
management
: toward implementing an evolving marketing concept
Homburg, Christian
;
Jozic, Danijel
;
Kuehnl, Christina
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 377-401
Persistent link: https://www.econbiz.de/10011684998
Saved in:
4
Revisiting country image : examining the determinants towards consumers' purchase intention of high technological products
Nai, Israel
;
Cheah, Isaac
;
Phau, Ian
- In:
Journal of promotion management : JPM
24
(
2018
)
3
,
pp. 420-440
Persistent link: https://www.econbiz.de/10011875435
Saved in:
5
Customer experience creation : determinants, dynamics and
management
strategies
Verhoef, Peter C.
;
Lemon, Katherine N.
;
Parasuraman, A.
; …
- In:
Journal of retailing
85
(
2009
)
1
,
pp. 31-41
Persistent link: https://www.econbiz.de/10003834491
Saved in:
6
Multichannel customer
management
: understanding research shopping ; report No. 06-126
Verhoef, Peter C.
;
Neslin, Scott A.
;
Vroomen, Björn
- In:
MSI reports : working paper series
(
2006
)
4
,
pp. 101-126
Persistent link: https://www.econbiz.de/10003420486
Saved in:
7
Market-oriented
management
: a systems-based perspective
Becker, Jan
;
Homburg, Christian
-
1999
Persistent link: https://www.econbiz.de/10004592383
Saved in:
8
"Symbolisches
Management
" als Schlüssel zur Marktorientierung : neue Erkenntnisse zur Unternehmenskultur
Homburg, Christian
;
Pflesser, Christian
-
1999
Persistent link: https://www.econbiz.de/10004551111
Saved in:
9
Kundenzufriedenheit als Herausforderung für
Management
und Controlling
Homburg, Christian
- In:
Controlling des Strukturwandels : Standortflexibilität …
,
(pp. 151-176)
.
1996
Persistent link: https://www.econbiz.de/10001293637
Saved in:
10
Deciphering factors that make a narcissistically loved salon brand
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
;
Jain, Kokil
; …
- In:
International journal of retail and distribution management
51
(
2023
)
11
,
pp. 1497-1515
Persistent link: https://www.econbiz.de/10014484101
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