Revisiting country image : examining the determinants towards consumers' purchase intention of high technological products
Year of publication: |
2018
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Authors: | Nai, Israel ; Cheah, Isaac ; Phau, Ian |
Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 1328445-9. - Vol. 24.2018, 3, p. 420-440
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Subject: | country image | product country image | consumer aspirations | consumer product knowledge | Herkunftsbezeichnung | Designation of origin | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image |
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