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~person:"Homburg, Christian"
~person:"Kawohl, Julian"
~person:"Sarkar, Abhigyan"
~person:"Septianto, Felix"
~person:"Verhoef, Peter C."
~subject:"Consumer behaviour"
~subject:"Kundenorientierung"
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Consumer behaviour
Kundenorientierung
Beziehungsmarketing
185
Relationship marketing
185
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123
Marketingmanagement
98
Theorie
86
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86
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82
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English
108
German
33
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Homburg, Christian
Kawohl, Julian
Sarkar, Abhigyan
Septianto, Felix
Verhoef, Peter C.
Han, Heesup
96
Mattila, Anna S.
80
Phau, Ian
59
Huber, Frank
57
Loureiro, Sandra Maria Correia
50
Wiedmann, Klaus-Peter
49
Bauer, Hans H.
46
Jang, Soocheong
46
Hollebeek, Linda D.
42
Gierl, Heribert
41
Khare, Arpita
41
Bruhn, Manfred
39
Walsh, Gianfranco
38
Bang, Nguyen
36
Herrmann, Andreas
36
Swoboda, Bernhard
35
Dwivedi, Yogesh Kumar
33
Ko, Eunju
33
Kumar, V.
33
Bagozzi, Richard P.
32
Rajagopal
32
Vrontis, Demetris
32
Usman, Osly
31
Foxall, Gordon R.
30
Melewar, T. C.
30
Hyun, Sunghyup Sean
29
Wu, Luorong
29
Dawes, John
28
Grunert, Klaus G.
28
Pelsmacker, Patrick de
28
Rahman, Zillur
28
Wong, IpKin Anthony
28
Diamantopoulos, Adamantios
27
Hanks, Lydia
27
McDonald, Heath
27
Paul, Justin
27
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Erasmus Research Institute of Management
3
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2
Wissenschaftliche Hochschule für Unternehmensführung
2
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Journal of retailing and consumer services
8
Journal of business research : JBR
7
Journal of the Academy of Marketing Science
7
ERIM report series research in management
6
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Wissenschaftliche Arbeitspapiere / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
5
Asia Pacific journal of marketing and logistics
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Die Betriebswirtschaft : DBW
3
European journal of marketing
3
Journal of business ethics : JBE
3
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
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Marketing intelligence & planning
3
Psychology & marketing
3
The marketing review
3
Gabler Research
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Institut für Handelsmanagement und Netzwerkmarketing - Publikationen
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Journal of marketing
2
Journal of retailing
2
Management Know-how
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Marketing : ZFP ; journal of research and management
2
Qualitative market research : an international journal
2
Society and business review
2
The journal of brand management : an international journal
2
The journal of product & brand management
2
Young consumers : insight and ideas for responsible marketers
2
Australasian marketing journal
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Australian journal of management
1
Business ethics, the environment & responsibility
1
Controlling des Strukturwandels : Standortflexibilität und Kundenzufriedenheit schaffen
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
Gabler Research / Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
1
Gabler Research / Unternehmenskooperation und Netzwerkmanagement
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Harvard-Business-Manager : das Wissen der Besten
1
International journal of hospitality management
1
International journal of management reviews : IJMR
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ECONIS (ZBW)
130
USB Cologne (EcoSocSci)
9
USB Cologne (business full texts)
2
Other ZBW resources
1
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1
Loyalty programmes : current
knowledge
and research directions
Dorotic, Matilda
;
Bijmolt, Tammo H. A.
;
Verhoef, Peter C.
- In:
International journal of management reviews : IJMR
14
(
2012
)
3
,
pp. 217-237
Persistent link: https://www.econbiz.de/10009621196
Saved in:
2
Customer satisfaction and elapsed time since purchase as drivers of price
knowledge
Homburg, Christian
;
Koschate-Fischer, Nicole
;
Wiegner, …
- In:
Psychology & marketing
29
(
2012
)
2
,
pp. 76-86
Persistent link: https://www.econbiz.de/10009504549
Saved in:
3
Customer experience
management
: toward implementing an evolving marketing concept
Homburg, Christian
;
Jozic, Danijel
;
Kuehnl, Christina
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 377-401
Persistent link: https://www.econbiz.de/10011684998
Saved in:
4
The interactive effect of numerical precision and message framing in increasing consumer awareness of food waste issues
Khalil, Mary
;
Septianto, Felix
;
Lang, Bodo
;
Northey, Gavin
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012502667
Saved in:
5
Customer experience creation : determinants, dynamics and
management
strategies
Verhoef, Peter C.
;
Lemon, Katherine N.
;
Parasuraman, A.
; …
- In:
Journal of retailing
85
(
2009
)
1
,
pp. 31-41
Persistent link: https://www.econbiz.de/10003834491
Saved in:
6
Multichannel customer
management
: understanding research shopping ; report No. 06-126
Verhoef, Peter C.
;
Neslin, Scott A.
;
Vroomen, Björn
- In:
MSI reports : working paper series
(
2006
)
4
,
pp. 101-126
Persistent link: https://www.econbiz.de/10003420486
Saved in:
7
Market-oriented
management
: a systems-based perspective
Becker, Jan
;
Homburg, Christian
-
1999
Persistent link: https://www.econbiz.de/10004592383
Saved in:
8
"Symbolisches
Management
" als Schlüssel zur Marktorientierung : neue Erkenntnisse zur Unternehmenskultur
Homburg, Christian
;
Pflesser, Christian
-
1999
Persistent link: https://www.econbiz.de/10004551111
Saved in:
9
Relationship (breakup) reminders drive online advertising effectiveness
Tan, Ser Zian
;
Bandyopadhyay, Argho
;
Septianto, Felix
- In:
Psychology & marketing
40
(
2023
)
6
,
pp. 1152-1161
Persistent link: https://www.econbiz.de/10014291784
Saved in:
10
Kundenzufriedenheit als Herausforderung für
Management
und Controlling
Homburg, Christian
- In:
Controlling des Strukturwandels : Standortflexibilität …
,
(pp. 151-176)
.
1996
Persistent link: https://www.econbiz.de/10001293637
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