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~person:"Homburg, Christian"
~person:"Kumar, V."
~person:"Sharma, Arun"
~source:"econis"
~subject:"Industrial marketing"
~subject:"Lieferantenmanagement"
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Search: subject:"B-to-B-Marketing"
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Industrial marketing
Lieferantenmanagement
B-to-B-Marketing
44
Business-to-business marketing
44
Supplier relationship management
21
Beziehungsmarketing
11
Relationship marketing
11
Selling
8
Verkauf
8
Brand management
6
Consumer behaviour
6
Deutschland
6
Germany
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Konsumentenverhalten
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Markenführung
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Salespeople
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Theorie
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Theory
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Verkaufspersonal
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Marketing management
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Marketingmanagement
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business-to-business marketing
5
Bundling strategy
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Customer value
4
Firm performance
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Kundenwert
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Leistungsbündel
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Unternehmenserfolg
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Beschaffung
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Business-to-Business-Marketing
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Markenimage
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Preismanagement
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Procurement
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Befragung
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Brand
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Business-to-business
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Causality analysis
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Homburg, Christian
Kumar, V.
Sharma, Arun
Svensson, Göran
19
Kleinaltenkamp, Michael
18
Ulaga, Wolfgang
12
Naudé, Peter
11
Keränen, Joona
10
Kowalkowski, Christian
10
Johnston, Wesley J.
9
Sharma, Piyush
9
Casidy, Riza
8
Corsaro, Daniela
8
Høgevold, Nils M.
8
Jacob, Frank
8
Sridhar, Shrihari
8
Mohan, Mayoor
7
Mora Cortez, Roberto
7
Rodríguez, Rocío
7
Agnihotri, Raj
6
Backhaus, Klaus
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Brennan, Ross
6
Ehret, Michael
6
Grewal, Rajdeep
6
Henneberg, Stephan
6
La Rocca, Antonella
6
Lindgreen, Adam
6
Nyadzayo, Munyaradzi W.
6
Rangarajan, Deva
6
Roberts-Lombard, Mornay
6
Snehota, Ivan
6
Tzempelikos, Nektarios
6
Voeth, Markus
6
Zolkiewski, Judy
6
Andersen, Poul Houman
5
Barnes, Bradley R.
5
Chatterjee, Sheshadri
5
Christodoulides, George
5
Cova, Bernard
5
Gil Saura, Irene
5
Holmlund, Maria
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Industrial marketing management : the international journal for industrial and high-tech firms
10
Journal of marketing
2
Journal of marketing research : JMR
2
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
2
Business-to-business marketing management : strategies, cases and solutions
1
Die Betriebswirtschaft : DBW
1
Journal of personal selling & sales management : JPSSM
1
Journal of the Academy of Marketing Science
1
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ECONIS (ZBW)
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1
Customer journey management capability in business-to-business markets : its bright and dark sides and overall impact on firm performance
Homburg, Christian
;
Tischer, Moritz
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 1046-1074
Persistent link: https://www.econbiz.de/10014336054
Saved in:
2
B2B marketing for industrial value addition : How do geopolitical tension and economic policy uncertainty affect sustainable development?
Shams, S. M. Riad
;
Kazi Sohag
;
Islam, Md. Monirul
; …
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 253-274
Persistent link: https://www.econbiz.de/10014531532
Saved in:
3
Customer disengagement in business-to-business markets : a framework for analysis
Vatavwala, Sanket
;
Kumar, Bipul
;
Sharma, Arun
;
Billore, …
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 114-130
Persistent link: https://www.econbiz.de/10013494013
Saved in:
4
Examining supplier, buyer, and customer triads : the critical role of conflict in interaction processes and product/service innovations
Fletcher-Chen, Chavi Chi-Yun
;
Sharma, Arun
;
Rangarajan, Deva
- In:
Industrial marketing management : the international …
107
(
2022
),
pp. 337-352
Persistent link: https://www.econbiz.de/10014230619
Saved in:
5
Evaluation of salespeople by the purchasing function : implications for the evolving role of salespeople
Paesbrugghe, Bert
;
Rangarajan, Deva
;
Hochstein, Bryan
; …
- In:
Journal of personal selling & sales management : JPSSM
40
(
2020
)
4
,
pp. 289-305
Persistent link: https://www.econbiz.de/10012395131
Saved in:
6
Sustainability research in business-to-business markets : an agenda for inquiry
Sharma, Arun
- In:
Industrial marketing management : the international …
88
(
2020
),
pp. 323-329
Persistent link: https://www.econbiz.de/10012285370
Saved in:
7
Digital mediation in business-to-business marketing : a bibliometric analysis
Kumar, Bipul
;
Sharma, Arun
;
Vatavwala, Sanket
;
Kumar, …
- In:
Industrial marketing management : the international …
85
(
2020
),
pp. 126-140
Persistent link: https://www.econbiz.de/10012212128
Saved in:
8
The relative influence of economic and relational direct marketing communications on buying behavior in business-to-business markets
Kim, Kihyun Hannah
;
Kumar, V.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 48-68
Persistent link: https://www.econbiz.de/10011819643
Saved in:
9
Purchasing-driven sales : matching sales strategies to the evolution of the purchasing function
Paesbrugghe, Bert
;
Rangarajan, Deva
;
Sharma, Arun
; …
- In:
Industrial marketing management : the international …
62
(
2017
),
pp. 171-184
Persistent link: https://www.econbiz.de/10011707114
Saved in:
10
Establishing brand equity among business-to-business referral sources in the emerging markets : the case of specialty medical practice
Kumar, V.
;
Cohen, Greg S.
;
Rajan, Bharath
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 26-34
Persistent link: https://www.econbiz.de/10011422687
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