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~person:"Homburg, Christian"
~person:"Mattila, Anna S."
~subject:"Consumer behaviour"
~subject:"Relationship marketing"
~type:"article"
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Consumer behaviour
Relationship marketing
Beziehungsmarketing
95
Konsumentenverhalten
95
Customer satisfaction
50
Kundenzufriedenheit
50
Theorie
39
Theory
39
Dienstleistungsqualität
38
Service quality
38
Beschwerdemanagement
29
Complaint management
29
Marketing management
27
Marketingmanagement
27
Deutschland
24
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24
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22
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22
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20
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12
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12
Marketing
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English
104
German
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Homburg, Christian
Mattila, Anna S.
Han, Heesup
105
Bruhn, Manfred
77
Kumar, V.
66
Loureiro, Sandra Maria Correia
53
Jang, Soocheong
52
Herrmann, Andreas
50
Phau, Ian
50
Walsh, Gianfranco
48
Hollebeek, Linda D.
47
Gierl, Heribert
44
Verhoef, Peter C.
43
Gil Saura, Irene
42
Huber, Frank
41
Khare, Arpita
41
Smith, Alan D.
40
Vrontis, Demetris
40
Bang, Nguyen
39
Hyun, Sunghyup Sean
39
Palmatier, Robert W.
36
Prentice, Catherine
35
Thaichon, Park
35
Dwivedi, Yogesh Kumar
34
Ko, Eunju
34
Svensson, Göran
34
Bauer, Hans H.
33
Grewal, Dhruv
33
Wong, IpKin Anthony
33
Rahman, Zillur
32
Bagozzi, Richard P.
31
Krafft, Manfred
31
Wiedmann, Klaus-Peter
31
Bilgihan, Anil
30
Sarkar, Abhigyan
30
Balaji, M. S.
29
Evanschitzky, Heiner
29
Melewar, T. C.
29
Swoboda, Bernhard
29
Casidy, Riza
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International journal of hospitality management
28
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
8
The journal of services marketing
8
Journal of business research : JBR
7
Journal of marketing
7
Journal of the Academy of Marketing Science
7
Perspektiven der marktorientierten Unternehmensführung : Arbeiten aus dem Institut für Marktorientierte Unternehmensführung der Universität Mannheim
7
Die Betriebswirtschaft : DBW
6
Journal of hospitality marketing & management
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
5
Marketing : ZFP ; journal of research and management
5
Handbuch Kundenbindungsmanagement : Strategien und Instrumente für ein erfolgreiches CRM
4
International journal of contemporary hospitality management
4
Journal of service management
4
Cornell hospitality quarterly : CQ
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
Harvard-Business-Manager : das Wissen der Besten
2
Journal of business economics : JBE
2
Journal of revenue and pricing management
2
Journal of service research
2
Services marketing quarterly
2
The Cornell hospitality quarterly
2
Controlling des Strukturwandels : Standortflexibilität und Kundenzufriedenheit schaffen
1
Die Kausalanalyse : ein Instrument der empirischen betriebswirtschaftlichen Forschung
1
Dienstleistungsökonomie : Beiträge zu einer theoretischen Fundierung
1
Distribution im Aufbruch : Bestandsaufnahme und Perspektiven
1
Empirische Organisations- und Entscheidungsforschung : Ansätze, Befunde, Methoden ; Festschrift zum 60. Geburtstag von Herrn Professor Dr. Rolf Bronner; mit 26 Tabellen
1
Erfolgreich mit den Großen des Marketings : [Best of Marketing]
1
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Handbook of hospitality marketing management
1
Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
1
Innovation und Investition
1
International journal of internet marketing and advertising : IJIMA
1
International journal of revenue management : IJRM
1
Journal of business ethics : JOBE
1
Journal of financial services marketing : JFSM
1
Journal of international marketing
1
Journal of marketing theory and practice
1
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ECONIS (ZBW)
155
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1
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155
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1
Implementing the marketing concept at the employee-customer interface : the role of customer need
knowledge
Homburg, Christian
;
Wieseke, Jan
;
Bornemann, Torsten
- In:
Journal of marketing
73
(
2009
)
4
,
pp. 64-81
Persistent link: https://www.econbiz.de/10003860862
Saved in:
2
Tolerating and managing failure: an organizational perspective on customer reacquisition
management
Vomberg, Arnd
;
Homburg, Christian
;
Gwinner, Olivia
- In:
Journal of marketing
84
(
2020
)
5
,
pp. 117-136
Persistent link: https://www.econbiz.de/10012271507
Saved in:
3
Customer satisfaction and elapsed time since purchase as drivers of price
knowledge
Homburg, Christian
;
Koschate-Fischer, Nicole
;
Wiegner, …
- In:
Psychology & marketing
29
(
2012
)
2
,
pp. 76-86
Persistent link: https://www.econbiz.de/10009504549
Saved in:
4
Customer experience
management
: toward implementing an evolving marketing concept
Homburg, Christian
;
Jozic, Danijel
;
Kuehnl, Christina
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 377-401
Persistent link: https://www.econbiz.de/10011684998
Saved in:
5
A double whammy effect of ethnicity and gender on consumer responses to
management
level service failures
Wu, Luorong
;
Han, Rachel
;
Mattila, Anna S.
- In:
Journal of service management
27
(
2016
)
3
,
pp. 339-359
Persistent link: https://www.econbiz.de/10011583559
Saved in:
6
Revenue
management
in the context of movie theaters : is it fair?
Choi, Choongbeom
;
Jeong, Miyoung
;
Mattila, Anna S.
- In:
Journal of revenue and pricing management
14
(
2015
)
2
,
pp. 72-83
Persistent link: https://www.econbiz.de/10011309183
Saved in:
7
Improving service
management
in budget hotels
Peng, Jianping
;
Zhao, Xinyuan
;
Mattila, Anna S.
- In:
International journal of hospitality management
49
(
2015
),
pp. 139-148
Persistent link: https://www.econbiz.de/10011379970
Saved in:
8
Organizational learning from customer feedback received by service employees : a social capital perspective
Wirtz, Jochen
;
Tambyah, Siok Kuan
;
Mattila, Anna S.
- In:
Journal of service management
21
(
2010
)
3
,
pp. 363-387
Persistent link: https://www.econbiz.de/10003993797
Saved in:
9
Customer Relationship
Management
(CRM) : strategische Ausrichtung statt IT-getriebenem Aktivismus
Homburg, Christian
;
Sieben, Frank G.
- In:
Handbuch Kundenbindungsmanagement : Strategien und …
,
(pp. 501-528)
.
2008
Persistent link: https://www.econbiz.de/10003597782
Saved in:
10
Customer Relationship
Management
: strategische Ausrichtung statt IT-getriebenem Aktivismus
Homburg, Christian
;
Sieben, Frank
- In:
Perspektiven der marktorientierten Unternehmensführung …
,
(pp. 287-309)
.
2004
Persistent link: https://www.econbiz.de/10002525521
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