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~person:"Homburg, Christian"
~source:"econis"
~subject:"Investitionsgütermarketing"
~subject:"Verkauf"
~subject:"Verkaufspersonal"
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Investitionsgütermarketing
Verkauf
Verkaufspersonal
B-to-B-Marketing
17
Business-to-business marketing
17
Lieferantenmanagement
7
Supplier relationship management
7
Deutschland
6
Germany
6
business-to-business marketing
5
Beziehungsmarketing
4
Brand management
4
Consumer behaviour
4
Firm performance
4
Konsumentenverhalten
4
Markenführung
4
Relationship marketing
4
Theorie
4
Theory
4
Unternehmenserfolg
4
Bundling strategy
3
Business-to-Business-Marketing
3
Leistungsbündel
3
Marketing management
3
Marketingmanagement
3
Salespeople
3
Selling
3
Befragung
2
Brand
2
Brand image
2
Causality analysis
2
Economics of information
2
Erfolgsfaktor
2
Estimation
2
Informationsökonomik
2
Interview
2
Kausalanalyse
2
Markenartikel
2
Markenimage
2
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2
Pricing strategy
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English
4
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Homburg, Christian
Kleinaltenkamp, Michael
18
Backhaus, Klaus
14
Svensson, Göran
13
Schmitz, Christian
9
Terho, Harri
9
Adamson, Brent
8
Rangarajan, Deva
8
Rodríguez, Rocío
8
Agnihotri, Raj
7
Høgevold, Nils M.
7
Plinke, Wulff
7
Ahearne, Michael
6
Geiger, Ingmar
6
Keränen, Joona
6
Otero-Neira, Carmen
6
Parvinen, Petri
6
Pullins, Ellen
6
Voeth, Markus
6
Dixon, Matthew
5
Høgevold, Nils
5
Itani, Omar S.
5
Johnson, Jeff S.
5
Lilien, Gary L.
5
Rodriguez, Michael
5
Schwepker, Charles H. <Jr.>
5
Sharma, Arun
5
Toman, Nicholas
5
Alavi, Sascha
4
Borgh, Michel van der
4
Bush, Alan J.
4
Corsaro, Daniela
4
Dingus, Rebecca
4
Friend, Scott B.
4
Godefroid, Peter
4
Hofmaier, Richard
4
Hughes, Douglas E.
4
Koponen, Jonna
4
Lippold, Dirk
4
Maggioni, Isabella
4
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Journal of marketing
2
Journal of marketing research
1
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
1
Source
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ECONIS (ZBW)
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1
Design and governance of multichannel sales systems : financial performance consequences in business-to-business markets
Homburg, Christian
;
Vomberg, Arnd
;
Muehlhaeuser, Stephan
- In:
Journal of marketing research
57
(
2020
)
6
,
pp. 1113-1134
Persistent link: https://www.econbiz.de/10012391114
Saved in:
2
Motivating sales reps for innovation selling in different cultures
Hohenberg, Sebastian
;
Homburg, Christian
- In:
Journal of marketing
80
(
2016
)
2
,
pp. 101-120
Persistent link: https://www.econbiz.de/10011458675
Saved in:
3
How to organize pricing? : vertical delegation and horizontal dispersion of pricing authority
Homburg, Christian
;
Jensen, Ove
;
Hahn, Alexander
- In:
Journal of marketing
76
(
2012
)
5
,
pp. 49-69
Persistent link: https://www.econbiz.de/10009782920
Saved in:
4
The link between salespeople's job satisfaction and customer satisfaction in a business-to-business context : a dyadic analysis
Homburg, Christian
;
Stock-Homburg, Ruth
-
2003
Persistent link: https://www.econbiz.de/10002512381
Saved in:
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