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~person:"Horvat, Branko"
~person:"Monroe, Kent B."
~person:"Nierhaus, Wolfgang"
~subject:"Preismanagement"
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Preismanagement
Preis
50
Price
14
Wirtschaftswachstum
12
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10
Konjunktur
7
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7
Volkswirtschaftliche Gesamtrechnung
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Behavioral price research
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Horvat, Branko
Monroe, Kent B.
Nierhaus, Wolfgang
Bertola, Giuseppe
12
Izquierdo, Mario
12
Kwapil, Claudia
12
Dabusinskas, Aurelijus
11
Hoeberichts, Marco
11
Ivanova-Stenzel, Radosveta
10
Kröger, Sabine
10
Levy, Daniel C.
10
Popkowski Leszczyc, Peter T. L.
10
Snir, Avichai
10
Grebe, Tim
8
Ray, Sourav
6
Thomas, Manoj
6
Bunn, Philip
5
Chen, Haipeng
5
Chenavaz, Régis
5
Coulter, Keith S.
5
Ellis, Colin
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Ghose, Anindya
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Radowski, Daniel
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Allen, Jason
4
Barone, Michael J.
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Böheim, René
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Cheng, Lillian L.
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Courty, Pascal
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Dorfman, Robert
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Hackl, Franz
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Homburg, Christian
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Hölzl-Leitner, Michael
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Levy, Daniel
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Martin, Simon
4
Masset, Philippe
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Mattila, Anna S.
4
Mirman, Leonard J.
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Montornes, Jeremi
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Roth, Stefan
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Siebert, Ralph
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Simon, Hermann
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AMS review : official publication of the Academy of Marketing Science
4
Industrial marketing management : the international journal for industrial and high-tech firms
1
Legends in marketing
1
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ECONIS (ZBW)
6
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Examining the application of behavioral price research in business-to-business markets
Monroe, Kent B.
;
Rikala, Veli-Matti
;
Somervuori, Outi
- In:
Industrial marketing management : the international …
47
(
2015
),
pp. 17-25
Persistent link: https://www.econbiz.de/10011313581
Saved in:
2
Some reflections on an appraisal of behavioral price research (part 1)
Cheng, Lillian L.
;
Monroe, Kent B.
- In:
AMS review : official publication of the Academy of …
3
(
2013
)
3
,
pp. 155-159
Persistent link: https://www.econbiz.de/10010187189
Saved in:
3
A closer look at reference price : a commentary
Lee, Angela Y.
- In:
AMS review : official publication of the Academy of …
3
(
2013
)
3
,
pp. 151-154
Persistent link: https://www.econbiz.de/10010187196
Saved in:
4
Commentary on behavioral price research : the role of subjective experiences in price cognition
Thomas, Manoj
- In:
AMS review : official publication of the Academy of …
3
(
2013
)
3
,
pp. 141-145
Persistent link: https://www.econbiz.de/10010187199
Saved in:
5
An appraisal of behavioral price research (part 1) : price as a physical stimulus
Cheng, Lillian L.
;
Monroe, Kent B.
- In:
AMS review : official publication of the Academy of …
3
(
2013
)
3
,
pp. 103-129
Persistent link: https://www.econbiz.de/10010187208
Saved in:
6
Price fairness
Monroe, Kent B.
-
2011
Persistent link: https://www.econbiz.de/10009238855
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