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~person:"Hu, Teh-wei"
~person:"Kaiser, Harry M."
~type_genre:"Article in journal"
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Advertising
28
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28
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7
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7
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6
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Hu, Teh-wei
Kaiser, Harry M.
Eisend, Martin
37
Taylor, Charles Raymond
30
Septianto, Felix
25
Pelsmacker, Patrick de
24
Gierl, Heribert
23
Dahlén, Micael
21
Rosengren, Sara
20
Yoon, Sukki
20
Huh, Jisu
18
Stafford, Marla Royne
18
Yoon, Hye Jin
18
Campbell, Colin L.
17
Ford, John B.
17
Zaccour, Georges
17
Dens, Nathalie
15
Kinnucan, Henry W.
15
Reid, Leonard N.
15
Choi, Yung Kyun
14
Karray, Salma
14
Wilson, Rick T.
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Carlson, Les
13
Hudders, Liselot
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Moser, H. R.
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Torres, Ivonne M.
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Wilbur, Kenneth C.
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Wu, Linwan
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Bellman, Steven
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Chang, Chingching
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Kerr, Gayle
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Koslow, Scott
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Martín Herrán, Guiomar
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Mueller, Barbara
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Chan, Kara
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Evans, Nathaniel J.
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Hayes, Jameson L.
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King, Karen Whitehill
11
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11
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American journal of agricultural economics
6
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4
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3
Applied economics
3
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3
Food policy : economics planning and politics of food and agriculture
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ECONIS (ZBW)
28
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1
Does advertising content matter? : impacts of healthy eating and anti-obesity advertising on willingness to pay by consumer Body Mass Index
Wang, Ruitong
;
Liaukonyte, Jura
;
Kaiser, Harry M.
- In:
Agricultural and resource economics review : ARER
47
(
2018
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10012062620
Saved in:
2
Under-contribution to generic advertising due to self-interested inequity aversion
Liaukonyte, Jura
;
Richards, Timothy J.
;
Kaiser, Harry M.
; …
- In:
European review of agricultural economics : ERAE
42
(
2015
)
3
,
pp. 473-497
Persistent link: https://www.econbiz.de/10011421847
Saved in:
3
Reply to comment on "Taxes, subsidies, and advertising efficacy in changing eating behavior : an experimental study"
Kaiser, Harry M.
- In:
Applied economic perspectives and policy
36
(
2014
)
4
,
pp. 722-726
Persistent link: https://www.econbiz.de/10010493112
Saved in:
4
Some comments on "Taxes, subsidies, and advertising efficacy in changing eating behavior : an experimental study"
Fischer, Alastair J.
- In:
Applied economic perspectives and policy
36
(
2014
)
4
,
pp. 717-721
Persistent link: https://www.econbiz.de/10010493122
Saved in:
5
Taxes, subsidies, and advertising efficacy in changing eating behavior : an experimental study
Streletskaya, Nadia A.
;
Rusmevichientong, Pimbucha
; …
- In:
Applied economic perspectives and policy
36
(
2014
)
1
,
pp. 146-174
Persistent link: https://www.econbiz.de/10010426045
Saved in:
6
The impact of food advertisements on changing eating behaviors : an experimental study
Rusmevichientong, Pimbucha
;
Streletskaya, Nadia A.
; …
- In:
Food policy : economics planning and politics of food …
44
(
2014
),
pp. 59-67
Persistent link: https://www.econbiz.de/10010356287
Saved in:
7
Consumer response to "Contains" and "Free of" labeling : evidence from lab experiments
Liaukonyte, Jura
;
Streletskaya, Nadia A.
;
Kaiser, Harry M.
- In:
Applied economic perspectives and policy
35
(
2013
)
3
,
pp. 476-507
Persistent link: https://www.econbiz.de/10010351149
Saved in:
8
Economic and health effects of fruit and vegetable advertising : evidence from lab experiments
Liaukonyte, Jura
;
Rickard, Bradley J.
;
Kaiser, Harry M.
; …
- In:
Food policy : economics planning and politics of food …
37
(
2012
)
5
,
pp. 543-553
Persistent link: https://www.econbiz.de/10009661213
Saved in:
9
Consumer response to commodity-specific and broad-based promotion programs for fruits and vegetables
Rickard, Bradley J.
;
Liaukonyte, Jura
;
Kaiser, Harry M.
; …
- In:
American journal of agricultural economics
93
(
2011
)
5
,
pp. 1312-1327
Persistent link: https://www.econbiz.de/10009384671
Saved in:
10
Can generic advertising alleviate consumer concerns over food scares?
Messer, Kent D.
;
Kaiser, Harry M.
;
Payne, Collin
; …
- In:
Applied economics
43
(
2011
)
10/12
,
pp. 1535-1549
Persistent link: https://www.econbiz.de/10009239367
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