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~person:"Huang, Dongling"
~person:"Song, Reo"
~type_genre:"Article in journal"
~type_genre:"Sammelwerk"
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Search: subject_exact:"Videoindustrie"
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Film industry
10
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10
Advertising
4
Consumer behaviour
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4
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2
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2
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Huang, Dongling
Song, Reo
Walls, W. David
14
Hennig-Thurau, Thorsten
13
McKenzie, Jordi
13
Weinberg, Charles B.
11
Kim, Sangkyun
10
Sedgwick, John
9
Smith, Michael D.
9
Gil, Ricard
8
De Vany, Arthur
7
Eliashberg, Jehoshua
7
Ravid, Simon Abraham
7
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7
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6
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6
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6
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6
Telang, Rahul
6
Wijnberg, Nachoem M.
6
Chisholm, Darlene C.
5
Fernández Blanco, Víctor
5
Holbrook, Morris B.
5
Houston, Mark B.
5
Kim, Seongseop
5
Martin, Hugh J.
5
Miskell, Peter
5
Mortimer, Julie Holland
5
Prieto-Rodriguez, Juan
5
Acheson, A. L. Keith
4
Cattani, Gino
4
Chen, Huan
4
Chintagunta, Pradeep K.
4
Ebbers, Joris Jan
4
Frank, Björn
4
Hadida, Allègre L.
4
Hanssen, F. Andrew
4
Kupfer, Ann-Kristin
4
Leenders, Mark A. A. M.
4
Lu, Shijie
4
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European journal of marketing : EJM
2
Marketing letters : a journal of research in marketing
2
Journal of advertising research
1
Journal of cultural economics
1
Journal of retailing
1
Journal of the Academy of Marketing Science
1
Review of marketing science
1
The journal of product innovation management : an international publication of the Product Development & Management Association
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ECONIS (ZBW)
10
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10
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1
The effect of temporal variation of prelaunch expectations on stock market response in the motion picture industry
Kim, Junhee
;
Song, Reo
;
Kang, Wooseong
- In:
The journal of product innovation management : an …
39
(
2022
)
4
,
pp. 515-533
Persistent link: https://www.econbiz.de/10013332989
Saved in:
2
When marketing strategy meets culture : the role of culture in product evaluations
Song, Reo
;
Moon, Sangkil
;
Chen, Haipeng
;
Houston, Mark B.
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
3
,
pp. 384-402
Persistent link: https://www.econbiz.de/10011879692
Saved in:
3
Social learning and network externalities in decision making
Huang, Dongling
;
Markovitch, Dmitri G.
;
Ying, Yuanping
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 157-176
Persistent link: https://www.econbiz.de/10011626458
Saved in:
4
Does advertising indicate product quality? Evidence from prelaunch and postlaunch advertising in the movie industry
Song, Reo
;
Jang, Sungha
;
Cai, Gangshu
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
4
,
pp. 791-804
Persistent link: https://www.econbiz.de/10011614844
Saved in:
5
The effect of product placements on the evaluation of movies
Meyer, Jeffrey
;
Song, Reo
;
Ha, Kyoungnam
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 530-549
Persistent link: https://www.econbiz.de/10011574462
Saved in:
6
Role of advertising and consumer interest in the motion picture industry
Huang, Dongling
;
Strijnev, Andrei
;
Ratchford, Brian Thomas
- In:
Review of marketing science
13
(
2015
)
1
,
pp. 1-40
Persistent link: https://www.econbiz.de/10011378616
Saved in:
7
The roles of cultural elements in international retailing of cultural products : an application to the motion picture industry
Moon, Sangkil
;
Song, Reo
- In:
Journal of retailing
91
(
2015
)
1
,
pp. 154-170
Persistent link: https://www.econbiz.de/10010500728
Saved in:
8
The impact of supplier bargaining power on the advertising costs of movie sequels
Ma, Judy
;
Huang, Dongling
;
Kumar, M. V. Shyam
; …
- In:
Journal of cultural economics
39
(
2015
)
1
,
pp. 43-64
Persistent link: https://www.econbiz.de/10011332887
Saved in:
9
Exploring the small movie profitability puzzle
Huang, Dongling
;
Markovitch, Dmitri G.
;
Strijnev, Andrei
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
1
,
pp. 43-55
Persistent link: https://www.econbiz.de/10010490156
Saved in:
10
The relationship between product placement and the performance of movies : can brand promotion in films help or hurt moviegoers' experience?
Song, Reo
;
Meyer, Jeffrey
;
Ha, Kyoungnam
- In:
Journal of advertising research
55
(
2015
)
3
,
pp. 322-338
Persistent link: https://www.econbiz.de/10011397785
Saved in:
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