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~person:"Huber, Frank"
~person:"Japutra, Arnold"
~person:"Park, Jungkun"
~subject:"Markenführung"
~subject:"Schätzung"
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Search: subject:"Personality"
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Markenführung
Schätzung
Brand image
55
Markenimage
55
Consumer behaviour
43
Konsumentenverhalten
43
Brand management
41
Beziehungsmarketing
24
Relationship marketing
24
Brand
21
Markenartikel
21
Deutschland
13
Germany
13
Theorie
12
Theory
12
Personality psychology
11
Persönlichkeitspsychologie
11
Customer satisfaction
10
Kundenzufriedenheit
10
Vertrauen
8
Confidence
7
Dienstleistungsqualität
7
Service quality
7
Brand loyalty
6
Estimation
6
Luxury goods
6
Luxusgüter
6
Emotion
5
Brand extension
4
Corporate Social Responsibility
4
Corporate social responsibility
4
Markenpolitik
4
Markentransfer
4
Verbraucherverhalten
4
Brand attachment
3
Brand personality
3
Brand trust
3
Corporate reputation
3
Destination management
3
Destinationsmanagement
3
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Undetermined
34
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Article
35
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7
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35
Aufsatz in Zeitschrift
35
Graue Literatur
4
Non-commercial literature
4
Arbeitspapier
1
Working Paper
1
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English
33
German
9
Author
All
Huber, Frank
Japutra, Arnold
Park, Jungkun
Burmann, Christoph
52
Loureiro, Sandra Maria Correia
26
Keller, Kevin Lane
25
Melewar, T. C.
24
Phau, Ian
22
Guzman, Francisco
21
Bang, Nguyen
20
De Chernatony, Leslie
20
Diamantopoulos, Adamantios
20
Sarkar, Abhigyan
18
Baumgarth, Carsten
17
Foroudi, Pantea
16
Han, Heesup
16
MacInnis, Deborah J.
16
Bruhn, Manfred
15
Ekinci, Yuksel
15
Khan, Imran
15
Romaniuk, Jenni
15
Christodoulides, George
14
King, Ceridwyn
14
Park, C. Whan
14
Sarkar, Juhi Gahlot
14
Sattler, Henrik
14
Kumar, Vikas
13
Rahman, Zillur
13
Veloutsou, Cleopatra
13
Wagner, Joachim
13
Esch, Franz-Rudolf
12
Grohmann, Bianca
12
Gupta, Suraksha
12
Roy, Sanjit
12
Schmidt, Holger J.
12
Shimul, Anwar Sadat
12
Sreejesh, S.
12
Batra, Rajeev
11
Fetscherin, Marc
11
Hegner, Sabrina
11
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Springer Fachmedien Wiesbaden
1
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Journal of retailing and consumer services
8
Journal of business research : JBR
4
Journal of strategic marketing
3
Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
2
Asia-Pacific journal of business administration
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
European journal of marketing
1
Gabler Edition Wissenschaft
1
Gabler Edition Wissenschaft / Spektrum wirtschaftswissenschaftliche Forschung
1
International journal of advertising : the review of marketing communications
1
International journal of hospitality management
1
International journal of market research
1
International journal of retail and distribution management
1
International journal of wine business research
1
International marketing review
1
Journal of business economics : JBE
1
Journal of travel and tourism marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Marketing intelligence & planning
1
Psychology & marketing
1
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
Springer eBook Collection / Business and Economics
1
SpringerLink / Bücher
1
The Cornell hospitality quarterly
1
The journal of product & brand management
1
The marketing review
1
The service industries journal
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
1
Wissenschaftliche Arbeitspapiere / P / Center of Market-Oriented Product and Production Management
1
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ECONIS (ZBW)
42
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1
Effect of customers' skepticism toward CSR practices on customers' behavior in luxury service context
Hyun, Hyowon
;
Hong, EunPyo
;
Ahn, Jiseon
;
Park, Jungkun
- In:
Journal of travel and tourism marketing
41
(
2024
)
1
,
pp. 35-50
Persistent link: https://www.econbiz.de/10014513607
Saved in:
2
Role of brand attachment and satisfaction in driving customer behaviors for durables : a longitudinal study
Guru, Ramesh Roshan Das
;
Paulssen, Marcel
;
Japutra, Arnold
- In:
European journal of marketing
58
(
2024
)
1
,
pp. 217-254
Persistent link: https://www.econbiz.de/10014466299
Saved in:
3
The effects of brand trustworthiness and credibility on location-based advertising : moderating effects of privacy concern and social influence
Le, Hoang T. P. M.
;
Yoo, Weon Sang
;
Park, Jungkun
- In:
International journal of advertising : the review of …
43
(
2024
)
5
,
pp. 798-823
Persistent link: https://www.econbiz.de/10014551072
Saved in:
4
Self-congruence, brand attachment and compulsive buying
Japutra, Arnold
;
Ekinci, Yuksel
;
Simkin, Lyndon
- In:
Journal of business research : JBR
99
(
2019
),
pp. 456-463
Persistent link: https://www.econbiz.de/10012023685
Saved in:
5
Responsible and active brand
personality
: on the relationships with brand experience and key relationship constructs
Japutra, Arnold
;
Molinillo, Sebastian
- In:
Journal of business research : JBR
99
(
2019
),
pp. 464-471
Persistent link: https://www.econbiz.de/10012023686
Saved in:
6
Emotion and trust in virtual service assistant design for effective service recovery
Le, Hoang T. P. M.
;
Park, Jungkun
;
Lee, Sangwoo
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364045
Saved in:
7
Toward a new business model of retail industry : the role of brand experience and brand authenticity
Park, Jungkun
;
Hong, EunPyo
;
Park, Yun-na
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014364645
Saved in:
8
Extension and validation of a novel destination brand equity model
Ekinci, Yuksel
;
Japutra, Arnold
;
Molinillo, Sebastian
; …
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
6
,
pp. 1257-1276
Persistent link: https://www.econbiz.de/10014295315
Saved in:
9
The role of parent brand creating loyalty and acceptance toward premium extended wine brand : a cross-national study
Le, Hoang T. P. M.
;
Ren, Tianbao
;
Park, Jungkun
- In:
International journal of wine business research
35
(
2023
)
4
,
pp. 538-560
Persistent link: https://www.econbiz.de/10014432818
Saved in:
10
Circle the wagons : measuring the strength of consumers' brand defense
Roy, Sanjit
;
Gaganpreet Singh
;
Japutra, Arnold
;
Javed, …
- In:
Journal of strategic marketing
31
(
2023
)
4
,
pp. 817-837
Persistent link: https://www.econbiz.de/10014304973
Saved in:
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