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~person:"Huber, Frank"
~person:"Khan, Imran"
~source:"econis"
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Search: subject_exact:"Markenartikel"
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Markenartikel
36
Brand
34
Brand management
20
Markenführung
20
Consumer behaviour
19
Konsumentenverhalten
19
Beziehungsmarketing
16
Brand image
16
Markenimage
16
Relationship marketing
15
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8
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8
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7
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7
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5
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5
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5
Theorie
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5
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4
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Consumer goods industry
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German
18
English
18
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Huber, Frank
Khan, Imran
Sattler, Henrik
33
Keller, Kevin Lane
30
De Chernatony, Leslie
27
Esch, Franz-Rudolf
27
Fournier, Susan
27
Burmann, Christoph
26
Bruhn, Manfred
25
Dawes, John
24
Phau, Ian
24
Baumgarth, Carsten
23
Sarkar, Abhigyan
19
Fetscherin, Marc
17
Meffert, Heribert
17
Melewar, T. C.
17
Romaniuk, Jenni
17
Ahlert, Dieter
16
Bauer, Hans H.
16
Bronnenberg, Bart J.
16
Ko, Eunju
16
Diamantopoulos, Adamantios
15
Dubé, Jean-Pierre
15
Franses, Philip Hans
15
King, Stephen
15
Sharp, Byron
15
Steenkamp, Jan-Benedict E. M.
15
Chintagunta, Pradeep K.
14
Hruschka, Harald
14
Olbrich, Rainer
14
Sarkar, Juhi Gahlot
14
Bang, Nguyen
13
Hildebrandt, Lutz
13
Japutra, Arnold
13
Kapferer, Jean-Noël
13
Loureiro, Sandra Maria Correia
13
Gierl, Heribert
12
Guzman, Francisco
12
Herrmann, Andreas
12
MacInnis, Deborah J.
12
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Center of Market Oriented Product and Production Management
1
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Wissenschaftliche Arbeitspapiere / P / Center of Market-Oriented Product and Production Management
5
Reihe: Marketing : MAR
4
The journal of product & brand management
3
Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
3
Journal of retailing and consumer services
2
Arbeitspapier / Institut für Marketing, Universität Mannheim
1
Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern
1
Cornell hospitality quarterly : CQ
1
Die Betriebswirtschaft : DBW
1
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
International journal of business excellence
1
International journal of contemporary hospitality management
1
International journal of hospitality management
1
Journal of business research : JBR
1
Journal of consumer marketing
1
Journal of marketing analytics : JMA
1
Management von Kundenbeziehungen : Perspektiven - Analysen - Strategien - Instrumente : Manfred Bruhn zum 60. Geburtstag
1
Marketing intelligence & planning
1
Marketing theory
1
Psychology & marketing
1
The international journal of bank marketing : IJBM
1
The journal of brand management : an international journal
1
The marketing review
1
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
1
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ECONIS (ZBW)
USB Cologne (EcoSocSci)
1
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1
Unveiling the dynamics between consumer brand engagement, experience, and relationship quality towards luxury hotel brands : moderating investigation of brand reputation
Rather, Raouf Ahmad
;
Rasul, Tareq Faizur
;
Khan, Huda
; …
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014457803
Saved in:
2
AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
Saved in:
3
Engaging luxury brand consumers on social media
Kumar, Vikas
;
Khan, Imran
;
Fatma, Mobin
;
Singh, Amrinder
- In:
Journal of consumer marketing
39
(
2022
)
1
,
pp. 121-132
Persistent link: https://www.econbiz.de/10013165321
Saved in:
4
Do Millennials share similar perceptions of brand experience? : a clusterization based on brand experience and other brand-related constructs : the case of Netflix
Amoroso, Sara
;
Pattuglia, Simonetta
;
Khan, Imran
- In:
Journal of marketing analytics : JMA
9
(
2021
)
1
,
pp. 33-43
Persistent link: https://www.econbiz.de/10012487128
Saved in:
5
Connecting the dots between CSR and brand loyalty : the mediating role of brand experience and brand trust
Khan, Imran
;
Fatma, Mobin
- In:
International journal of business excellence
17
(
2019
)
4
,
pp. 439-455
Persistent link: https://www.econbiz.de/10012052315
Saved in:
6
The role of actual, ideal, and ought self-congruence in the consumption of hedonic versus utilitarian brands
Huber, Frank
;
Eisele, Anita
;
Meyer, Frederik
- In:
Psychology & marketing
35
(
2018
)
1
,
pp. 47-63
Persistent link: https://www.econbiz.de/10011970171
Saved in:
7
Development of a scale to measure hotel brand experiences
Khan, Imran
;
Rahman, Zillur
- In:
International journal of contemporary hospitality management
29
(
2017
)
1
,
pp. 268-287
Persistent link: https://www.econbiz.de/10011611188
Saved in:
8
Brand experience anatomy in hotels : an interpretive structural modeling approach
Khan, Imran
;
Rahman, Zillur
- In:
Cornell hospitality quarterly : CQ
58
(
2017
)
2
,
pp. 165-178
Persistent link: https://www.econbiz.de/10011730762
Saved in:
9
Antecedents and outcomes of brand experience : an empirical study
Khan, Imran
;
Fatma, Mobin
- In:
The journal of brand management : an international journal
24
(
2017
)
5
,
pp. 439-452
Persistent link: https://www.econbiz.de/10011799037
Saved in:
10
The role of customer brand engagement and brand experience in online banking
Khan, Imran
;
Rahman, Zillur
;
Fatma, Mobin
- In:
The international journal of bank marketing : IJBM
34
(
2016
)
7
,
pp. 1025-1041
Persistent link: https://www.econbiz.de/10011618717
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