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~person:"Huber, Frank"
~person:"Wong, IpKin Anthony"
~subject:"Beziehungsmarketing"
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Search: subject:"Consumer behavior"
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Beziehungsmarketing
Consumer behaviour
116
Konsumentenverhalten
116
Deutschland
44
Germany
44
Relationship marketing
35
Theorie
26
Theory
26
Customer satisfaction
25
Kundenzufriedenheit
25
Markenimage
25
Brand image
22
Brand management
19
Estimation
19
Markenführung
19
Schätzung
19
Brand
13
Markenartikel
13
Advertising effects
12
Werbewirkung
12
Dienstleistungsqualität
11
Service quality
11
Verbraucherverhalten
11
Automotive market
8
Emotion
8
Gambling
8
Glücksspiel
8
Kfz-Markt
8
Personality psychology
8
Persönlichkeitspsychologie
8
Preismanagement
8
Pricing strategy
8
Cognition
7
Kognition
7
Automotive industry
6
Holiday behaviour
6
Hotel industry
6
Hotellerie
6
Kfz-Industrie
6
Markenpolitik
6
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Undetermined
15
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Article
27
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8
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Article in journal
24
Aufsatz in Zeitschrift
24
Graue Literatur
5
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5
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3
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3
Arbeitspapier
1
Aufsatzsammlung
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Language
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English
21
German
14
Author
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Huber, Frank
Wong, IpKin Anthony
Han, Heesup
40
Hollebeek, Linda D.
34
Mattila, Anna S.
29
Verhoef, Peter C.
26
Kumar, V.
24
Loureiro, Sandra Maria Correia
23
Rather, Raouf Ahmad
20
Klaus, Philipp
19
Prentice, Catherine
19
Bang, Nguyen
18
Ahn, Jiseon
17
Usman, Osly
17
Khan, Imran
16
Gil Saura, Irene
15
Grewal, Dhruv
15
Herrmann, Andreas
15
Lemon, Katherine N.
15
Mittal, Vikas
15
Schramm-Klein, Hanna
15
So, Kevin Kam Fung
15
Swoboda, Bernhard
15
Wangenheim, Florian von
15
Balaji, M. S.
14
Foscht, Thomas
14
Gustafsson, Anders
14
Hyun, Sunghyup Sean
14
Japutra, Arnold
14
Quach, Sara
14
Sesé, F. Javier
14
Das, Gopal
13
Evanschitzky, Heiner
13
McDonald, Heath
13
Rahman, Zillur
13
Sreejesh, S.
13
Tanford, Sarah
13
Veloutsou, Cleopatra
13
Aksoy, Lerzan
12
Bilgihan, Anil
12
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Published in...
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Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
5
International journal of hospitality management
4
Journal of travel and tourism marketing
4
Journal of business research : JBR
3
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
3
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
Asia Pacific journal of marketing and logistics
1
Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern
1
Customer retention in the automotive industry : quality, satisfaction and loyalty
1
International journal of contemporary hospitality management
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of vacation marketing
1
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
1
Psychology & marketing
1
Reihe: Marketing : MAR
1
The journal of product & brand management
1
The journal of services marketing
1
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
1
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ECONIS (ZBW)
35
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1
How can foodstagramming improve dining outcomes? : a normative focus perspective
Xiong, Xiling
;
Lian, Qi Lilith
;
Wong, IpKin Anthony
- In:
International journal of hospitality management
113
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014325592
Saved in:
2
When festitivity meets heritage site : co-developed experience through the lens of situated cognition
Wen, Huijun
;
Wong, IpKin Anthony
;
Fan, Yulan
;
Leong, …
- In:
Journal of travel and tourism marketing
39
(
2022
)
5
,
pp. 516-533
Persistent link: https://www.econbiz.de/10013483075
Saved in:
3
A multilevel synthesis of subjective and objective measures of foodservices in the experience process
Wen, Huijun
;
Wong, IpKin Anthony
;
Kim, Seongseop
; …
- In:
International journal of hospitality management
99
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013328008
Saved in:
4
The role of relationship quality and loyalty program in tourism shopping : a multilevel investigation
Lam, Iok Keng Veronica
;
Wong, IpKin Anthony
- In:
Journal of travel and tourism marketing
37
(
2020
)
1
,
pp. 92-111
Persistent link: https://www.econbiz.de/10012289263
Saved in:
5
Cocreation of the hospitality brand experience: a triadic interaction model
Lin, Zhiwei
;
Wong, IpKin Anthony
- In:
Journal of vacation marketing
26
(
2020
)
4
,
pp. 412-426
Persistent link: https://www.econbiz.de/10012265226
Saved in:
6
Customer engagement and its outcomes : the cross-level effect of service environment and brand equity
Ou, Juanjuan
;
Wong, IpKin Anthony
;
Prentice, Catherine
; …
- In:
Journal of hospitality & tourism research : JHTR ; the …
44
(
2020
)
2
,
pp. 377-402
Persistent link: https://www.econbiz.de/10012201373
Saved in:
7
The role of actual, ideal, and ought self-congruence in the consumption of hedonic versus utilitarian brands
Huber, Frank
;
Eisele, Anita
;
Meyer, Frederik
- In:
Psychology & marketing
35
(
2018
)
1
,
pp. 47-63
Persistent link: https://www.econbiz.de/10011970171
Saved in:
8
Linking travel motivation and loyalty in sporting events : the mediating roles of event involvement and experience, and the moderating role of spectator type
Wong, IpKin Anthony
;
Tang, Sio Lai Wendy
- In:
Journal of travel and tourism marketing
33
(
2016
)
1/3
,
pp. 63-84
Persistent link: https://www.econbiz.de/10011484653
Saved in:
9
A multilevel investigation of the role of retail stores in cross-border shopping
Wong, IpKin Anthony
;
Lam, Iok Keng Veronica
- In:
Journal of travel and tourism marketing
33
(
2016
)
4/6
,
pp. 837-853
Persistent link: https://www.econbiz.de/10011517477
Saved in:
10
Embracing or fighting the urge : a multilevel investigation on casino service, branding and impulsive gambling
Prentice, Catherine
;
Wong, IpKin Anthony
- In:
International journal of hospitality management
56
(
2016
),
pp. 109-118
Persistent link: https://www.econbiz.de/10011521730
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