//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Hudders, Liselot"
~subject:"Herkunftsbezeichnung"
~subject:"Werbewirkung"
~type_genre:"Article in journal"
~type_genre:"Book section"
~type_genre:"Case study"
~type_genre:"Handbook"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Markenartikel"
Narrow search
Delete all filters
| 7 applied filters
Year of publication
From:
To:
Subject
All
Herkunftsbezeichnung
Werbewirkung
Consumer behaviour
8
Konsumentenverhalten
8
Brand image
6
Brand management
6
Markenführung
6
Markenimage
6
Advertising effects
5
Internet marketing
5
Luxury goods
5
Luxusgüter
5
Online-Marketing
5
Advertising
4
Social Web
4
Social web
4
Werbung
4
Influencer marketing
3
Online retailing
3
Online-Handel
3
Target group
3
Zielgruppe
3
Children
2
Corporate disclosure
2
E-commerce
2
Electronic Commerce
2
Fernsehwerbung
2
Instagram
2
Kinder
2
Luxury brands
2
Marketing management
2
Marketingmanagement
2
Sponsoring
2
Sponsorship
2
Television advertising
2
Unternehmenspublizität
2
sponsorship disclosure
2
Advertising disclosures
1
Advertising literacy
1
Auskunftspflicht
1
Behavioural targeting
1
more ...
less ...
Online availability
All
Undetermined
5
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
Book section
Case study
Handbook
Aufsatz in Zeitschrift
5
Language
All
English
5
Author
All
Hudders, Liselot
Pelsmacker, Patrick de
17
Diamantopoulos, Adamantios
16
Esch, Franz-Rudolf
16
Dens, Nathalie
14
Gierl, Heribert
14
Ko, Eunju
8
Melewar, T. C.
8
Romaniuk, Jenni
8
Sreejesh, S.
8
Balabanis, George
7
Giraldi, Janaina de Moura Engracia
7
Guzman, Francisco
7
Magnusson, Peter
7
Matthes, Jörg
7
Muehling, Darrel D.
7
Papadopoulos, Nicolas G.
7
Phau, Ian
7
Pike, Steven
7
Vashisht, Devika
7
Westjohn, Stanford A.
7
Bauer, Hans H.
6
Chen, Chun-Chu
6
Ilicic, Jasmina
6
Merunka, Dwight
6
Rosengren, Sara
6
Roy, Subhadip
6
Srivastava, R. K.
6
Stylidis, Dimitrios
6
Wang, Cheng Lu
6
Zdravkovic, Srdan
6
Aichner, Thomas
5
Bang Nguyen Viet
5
Buijzen, Moniek
5
Cai, Liping A.
5
Dahlén, Micael
5
De Nisco, Alessandro
5
Foroudi, Pantea
5
Grudecka, Anna
5
Hayes, Jameson L.
5
more ...
less ...
Published in...
All
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
Journal of fashion marketing and management
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Nonprofit and voluntary sector quarterly
1
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Disclosing sponsored Instagram posts : the role of material connection with the brand and message-sidedness when disclosing covert advertising
Veirman, Marijke de
;
Hudders, Liselot
- In:
International journal of advertising : the review of …
39
(
2020
)
1
,
pp. 94-130
Persistent link: https://www.econbiz.de/10012200474
Saved in:
2
Disclosure of vlog advertising targeted to children
De Jans, Steffi
;
Hudders, Liselot
- In:
Journal of interactive marketing : a quarterly …
52
(
2020
),
pp. 1-19
Persistent link: https://www.econbiz.de/10012432329
Saved in:
3
Disclosing brand placement to young children
Pauw, Pieter de
;
Hudders, Liselot
;
Cauberghe, Verolien
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 508-525
Persistent link: https://www.econbiz.de/10011882027
Saved in:
4
Targeting the luxury consumer: a vice or virtue? : a cross-cultural comparison of the effectiveness of behaviorally targeted ads
Yu, Shubin
;
Hudders, Liselot
;
Cauberghe, Verolien
- In:
Journal of fashion marketing and management
21
(
2017
)
2
,
pp. 187-205
Persistent link: https://www.econbiz.de/10011661972
Saved in:
5
Fundraising in an interactive online environment
Panic, Katarina
;
Hudders, Liselot
;
Cauberghe, Veroline
- In:
Nonprofit and voluntary sector quarterly
45
(
2016
)
2
,
pp. 333-350
Persistent link: https://www.econbiz.de/10011483473
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->