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~person:"Hudders, Liselot"
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Search: subject:"INTERNET ADVERTISING"
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Internet marketing
14
Online-Marketing
14
Advertising
8
Advertising effects
8
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8
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8
Consumer behaviour
6
Konsumentenverhalten
6
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Viral marketing
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children
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influencer marketing
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Hudders, Liselot
Kreutzer, Ralf T.
35
Goldfarb, Avi
31
Skiera, Bernd
29
Tucker, Catherine
29
Dwivedi, Yogesh Kumar
26
Wilbur, Kenneth C.
23
Law, Chun Hung Roberts
22
Ghose, Anindya
21
Jerath, Kinshuk
20
Whinston, Andrew B.
20
Edelman, Benjamin
19
Bonatti, Alessandro
18
Chaffey, Dave
18
Kollmann, Tobias
18
Tucker, Catherine E.
18
Bergemann, Dirk
17
Decarolis, Francesco
17
Fritz, Wolfgang
17
Karjaluoto, Heikki
17
Lammenett, Erwin
17
Ozuem, Wilson
17
Pelsmacker, Patrick de
17
Okazaki, Shintaro
16
Rita, Paulo
16
Sayedi, Amin
16
Schultz, Carsten D.
16
Smith, Katherine Taken
16
Choi, Yung Kyun
15
Harrigan, Paul
15
Stephen, Andrew T.
15
Tan, Yong
15
Wirtz, Bernd W.
15
Ahuja, Vandana
14
Bigné Alcañiz, J. Enrique
14
Filieri, Raffaele
14
Katona, Zsolt
14
Ko, Eunju
14
Kumar, Subodha
14
Loureiro, Sandra Maria Correia
14
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International journal of advertising : the review of marketing communications
6
International journal of advertising : the quarterly review of marketing communications
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of advertising
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Nonprofit and voluntary sector quarterly
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
14
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1
A little context, please! : understanding consumer responses to online advertising
Eisend, Martin
;
Hudders, Liselot
;
Rosengren, Sara
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 601-602
Persistent link: https://www.econbiz.de/10014551013
Saved in:
2
The web of influencers : a marketing-audience classification of (potential) social media influencers
Ouvrein, Gaëlle
;
Pabian, Sara
;
Giles, David
;
Hudders, …
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
13/14
,
pp. 1313-1342
Persistent link: https://www.econbiz.de/10012695280
Saved in:
3
A qualitative approach to unravel young children's advertising literacy for YouTube advertising : in-depth interviews with children and their parents
Loose, Femke
;
Hudders, Liselot
;
De Jans, Steffi
; …
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
1
,
pp. 74-94
Persistent link: https://www.econbiz.de/10014246038
Saved in:
4
Gender effects in influencer marketing : an experimental study on the efficacy of endorsements by same- vs. other-gender social media influencers on Instagram
Hudders, Liselot
;
De Jans, Steffi
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 128-149
Persistent link: https://www.econbiz.de/10013167388
Saved in:
5
Understanding the impact of influencers' responses to negative follower comments on the persuasiveness of sponsored Instagram posts
Hudders, Liselot
;
Lou, Chen
;
De Brabandere, Marloes
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 178-204
Persistent link: https://www.econbiz.de/10013167391
Saved in:
6
To fit in or to stand out? : an eye-tracking study investigating online banner effectiveness in a media multitasking context
Beuckels, Emma
;
Hudders, Liselot
;
Cauberghe, Veroline
; …
- In:
Journal of advertising
50
(
2021
)
4
,
pp. 461-478
Persistent link: https://www.econbiz.de/10012650826
Saved in:
7
The commercialization of social media stars : a literature review and conceptual framework on the strategic use of social media influencers
Hudders, Liselot
;
De Jans, Steffi
;
Veirman, Marijke de
- In:
International journal of advertising : the review of …
40
(
2021
)
3
,
pp. 327-375
Persistent link: https://www.econbiz.de/10012586665
Saved in:
8
Disclosing sponsored Instagram posts : the role of material connection with the brand and message-sidedness when disclosing covert advertising
Veirman, Marijke de
;
Hudders, Liselot
- In:
International journal of advertising : the review of …
39
(
2020
)
1
,
pp. 94-130
Persistent link: https://www.econbiz.de/10012200474
Saved in:
9
Effects of diclosing influencer marketing in videos : an eye tracking study among children in early adolescence
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Hudders, Liselot
- In:
Journal of interactive marketing : a quarterly …
49
(
2020
),
pp. 94-106
Persistent link: https://www.econbiz.de/10012288926
Saved in:
10
Disclosure of vlog advertising targeted to children
De Jans, Steffi
;
Hudders, Liselot
- In:
Journal of interactive marketing : a quarterly …
52
(
2020
),
pp. 1-19
Persistent link: https://www.econbiz.de/10012432329
Saved in:
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