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~person:"Hudetz, Kai"
~person:"Quach, Sara"
~person:"Shankar, Venkatesh"
~source:"econis"
~subject:"Internet marketing"
~subject:"Marketingmanagement"
~type:"article"
~type_genre:"Aufsatz im Buch"
~type_genre:"Aufsatzsammlung"
~type_genre:"Conference proceedings"
~type_genre:"Konferenzschrift"
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Internet marketing
Marketingmanagement
E-commerce
11
Electronic Commerce
11
Deutschland
8
Germany
8
Internet
7
Beziehungsmarketing
5
Online retailing
5
Online-Handel
5
Online-Marketing
5
Relationship marketing
5
Marketing management
4
Dienstleistungssektor
2
Digital marketing
2
Distribution channel
2
Handel
2
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2
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2
SME
2
Service industry
2
Social Web
2
Social web
2
Supplier relationship management
2
Trade
2
Vertriebsweg
2
digital technologies
2
online relationship marketing
2
relationship marketing
2
technology
2
2000-2003
1
B-to-B-Marketing
1
Beschaffung
1
Bibliometrics
1
Bibliometrie
1
Business-to-business marketing
1
Competitive advantage
1
Computerized method
1
Computerunterstützung
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Consumer behaviour
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13
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13
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7
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Hudetz, Kai
Quach, Sara
Shankar, Venkatesh
Skiera, Bernd
8
Kreutzer, Ralf T.
7
Ratten, Vanessa
7
Bauer, Hans H.
6
Camilleri, Mark Anthony
6
El-Gohary, Hatem
6
Malthouse, Edward C.
6
Ghosh, Arpita
5
Wiedmann, Klaus-Peter
5
Abrams, Zoë
4
Constantinides, Efthymios
4
Hennigs, Nadine
4
Hinson, Robert
4
Martínez-López, Francisco J.
4
Murphy, Jamie
4
Muthukrishnan, S.
4
Okazaki, Shintaro
4
Pennington, Robert
4
Rejón-Guardia, Francisco
4
Schulten, Matthias Bernhard
4
Schwemm, Markus
4
Silberer, Günter
4
Ahlert, Dorothee
3
Aramendia-Muneta, Maria Elena
3
Bauer, Christoph
3
Bulander, Rebecca
3
Chhabra, Deepak
3
Denga, Edna Mngusughun
3
Di Virgilio, Francesca
3
Diehl, Sandra
3
Doiron, Daniel John
3
Esch, Franz-Rudolf
3
Ewing, Michael
3
Fantapié Altobelli, Claudia
3
Feldman, Jon
3
Frank, Simon A.
3
Fritz, Wolfgang
3
Försch, Steffen
3
Gerstmeier, Eva
3
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Developing digital marketing : relationship perspectives
2
E-Commerce im Handel : Status quo und Perspektiven
1
Handbook of marketing strategy
1
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
1
The SAGE handbook of international marketing
1
The power of one : gaining business value from personalization technologies
1
Source
All
ECONIS (ZBW)
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1
The current trends and future direction of digital and relationship marketing : a business perspective
Nguyen Tuyet-Mai
;
Le Dung
;
Quach, Sara
;
Ratten, Vanessa
- In:
Developing digital marketing : relationship perspectives
,
(pp. 191-200)
.
2021
Persistent link: https://www.econbiz.de/10012586502
Saved in:
2
The development and current trends of digital marketing and relationship marketing research
Le Dung
;
Nguyen Tuyet-Mai
;
Quach, Sara
;
Thaichon, Park
; …
- In:
Developing digital marketing : relationship perspectives
,
(pp. 1-18)
.
2021
Persistent link: https://www.econbiz.de/10012585544
Saved in:
3
Mobile marketing strategy
Shankar, Venkatesh
- In:
Handbook of marketing strategy
,
(pp. 217-230)
.
2012
Persistent link: https://www.econbiz.de/10009530859
Saved in:
4
The
Internet
and international marketing
Shankar, Venkatesh
- In:
The SAGE handbook of international marketing
,
(pp. 451-467)
.
2009
Persistent link: https://www.econbiz.de/10003792177
Saved in:
5
Leveraging social media in the pharmaceutical industry
Shankar, Venkatesh
;
Li, Jiaoyang
- In:
Innovation and marketing in the pharmaceutical industry …
,
(pp. 477-505)
.
2014
Persistent link: https://www.econbiz.de/10010353475
Saved in:
6
Personalization of global sales and marketing activities in the digital economy : a strategic perspective
Shankar, Venkatesh
;
Donato, Mary P.
- In:
The power of one : gaining business value from …
,
(pp. 103-121)
.
2003
Persistent link: https://www.econbiz.de/10011588672
Saved in:
7
Kundenbindung über das
Internet
Wilke, Kai
;
Duscha, Andreas
;
Hudetz, Kai
- In:
E-Commerce im Handel : Status quo und Perspektiven
,
(pp. 101-133)
.
2005
Persistent link: https://www.econbiz.de/10002721063
Saved in:
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