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~person:"Hultink, Erik J."
~person:"Iyengar, Radha"
~subject:"B-to-B-Marketing"
~subject:"USA"
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Search: subject:"Produktinnovation"
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B-to-B-Marketing
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New product development
30
Produktentwicklung
30
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10
Soziales Netzwerk
10
Consumer behaviour
8
Konsumentenverhalten
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United States
6
Innovation diffusion
5
Innovation management
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Innovationsdiffusion
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Innovationsmanagement
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Ansteckungseffekt
4
Contagion effect
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Innovation
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Market entry
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Markteintritt
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Hultink, Erik J.
Iyengar, Radha
Calantone, Roger J.
9
Song, Michael
6
Cooper, Robert G.
5
Im, Subin
5
Bettencourt, Lance A.
4
Di Benedetto, C. Anthony
4
Kahn, Kenneth B.
4
Khan, B. Zorina
4
Rake, Bastian
4
Talay, M. Berk
4
Valente, Thomas W.
4
Van Den Bulte, Christophe
4
Akdeniz, M. Billur
3
Ciliberto, Federico
3
Foscht, Thomas
3
Foster, Richard N.
3
Halman, Johannes I. M.
3
Helmers, Christian
3
Krishnan, Pramila
3
Kumar, Uma
3
Kumar, Vinod
3
Marion, Tucker J.
3
Noble, Charles H.
3
Patnam, Manasa
3
Phillips, Gordon M.
3
Rubera, Gaia
3
Sinha, Indrajit
3
Spanjol, Jelena
3
Sudhir, K.
3
Townsend, Janell D.
3
Abrell, Thomas
2
Arrow, Kenneth Joseph
2
Arts, Sam
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Barczak, Gloria
2
Barham, Husam
2
Başoğlu, Nuri
2
Bij, Hans van der
2
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
European journal of innovation management : EJIM
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
The PDMA handbook of new product development
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
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ECONIS (ZBW)
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1
How rumors and preannouncements foster curiosity toward products
Sääksjärvi, Maria
;
Gill, Tripat
;
Hultink, Erik J.
- In:
European journal of innovation management : EJIM
20
(
2017
)
3
,
pp. 350-371
Persistent link: https://www.econbiz.de/10011746203
Saved in:
2
Developing intelligent products
Rijsdijk, Serge A.
;
Hultink, Erik J.
- In:
The PDMA handbook of new product development
,
(pp. 297-309)
.
2013
Persistent link: https://www.econbiz.de/10009710748
Saved in:
3
Invited comment on "opinion leadership and social contagion in new product diffusion"
Godes, David
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
2
,
pp. 224-229
Persistent link: https://www.econbiz.de/10009006854
Saved in:
4
Contagion in prescribing behavior among networks of doctors
Christakis, Nicholas A.
;
Fowler, James H.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
2
,
pp. 213-216
Persistent link: https://www.econbiz.de/10009006866
Saved in:
5
Opinion leadership and social contagion in new product diffusion
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Valente, …
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
2
,
pp. 195-212
Persistent link: https://www.econbiz.de/10009006876
Saved in:
6
How social networks and opinion leaders affect the adoption of new products
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Eichert, John
; …
- In:
GfK marketing intelligence review : Marketingforschung …
3
(
2011
)
1
,
pp. 16-25
Persistent link: https://www.econbiz.de/10009007734
Saved in:
7
Managing diffusion barriers when launching new products
Talke, Katrin
;
Hultink, Erik J.
- In:
The journal of product innovation management : an …
27
(
2010
)
4
,
pp. 537-553
Persistent link: https://www.econbiz.de/10003980065
Saved in:
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