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~person:"Hunt, Shelby D."
~source:"econis"
~subject:"Marketingmanagement"
~subject:"Marketingtheorie"
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Marketingmanagement
Marketingtheorie
Marketing management
16
Marketing theory
7
Marketing strategy
6
Marketing
5
Strategic management
4
Strategic marketing
4
Strategisches Management
4
Competitive advantage
3
Resource-advantage theory
3
Wettbewerbsvorteil
3
marketing strategy
3
Resource-based view
2
Ressourcenorientierter Ansatz
2
Strategic alliance
2
Strategische Allianz
2
history of marketing
2
Adaptive marketing capabilities
1
Alliance competence
1
Alliance performance
1
Alliance’s market orientation
1
B-to-B-Marketing
1
Brand image
1
Brand management
1
Business-to-business marketing
1
Central focus
1
Competitive strategy
1
Coopetition
1
Corporate Social Responsibility
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Corporate social responsibility
1
Dienstleistungsmarketing
1
Dynamic capabilities
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Dynamische Kompetenzen
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Economic growth
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Foundational premises
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Fundamental strategies
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Inter-firm cooperation
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Koopetition
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Markenführung
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16
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Hunt, Shelby D.
Kotler, Philip
98
Bruhn, Manfred
89
Meffert, Heribert
69
Homburg, Christian
67
Pepels, Werner
48
Sheth, Jagdish N.
41
Keller, Kevin Lane
39
Kirchgeorg, Manfred
38
Kumar, V.
38
Backhaus, Klaus
34
Esch, Franz-Rudolf
34
Tomczak, Torsten
33
Bauer, Hans H.
32
Wiedmann, Klaus-Peter
32
Kleinaltenkamp, Michael
30
Vrontis, Demetris
29
Albers, Sönke
28
Kitchen, Philip J.
28
Kerin, Roger A.
27
Burmann, Christoph
26
Berndt, Ralph
25
Kuß, Alfred
25
Piercy, Nigel
25
O'Cass, Aron
24
Fritz, Wolfgang
22
Melewar, T. C.
22
Reinecke, Sven
22
Varadarajan, Rajan
22
Armstrong, Gary
21
Balmer, John M. T.
21
Diller, Hermann
21
Fantapié Altobelli, Claudia
21
Hartley, Steven W.
21
Hinson, Robert
21
McDonald, Malcolm
21
Morgan, Neil A.
21
Rajagopal
21
Schultz, Don E.
21
Belz, Christian
20
Hult, G. Tomas M.
20
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AMS review : official publication of the Academy of Marketing Science
5
Journal of marketing management : MM
4
Journal of the Academy of Marketing Science
2
Does marketing need reform? : fresh perspectives on the future
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of business research : JBR
1
Legends in marketing
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
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1
The marketing discipline's troubled trajectory : the manifesto conversation, candidates for central focus, and prognosis for renewal
Hunt, Shelby D.
;
Madhavaram, Sreedhar
;
Hatfield, Hunter N.
- In:
AMS review : official publication of the Academy of …
12
(
2022
)
3/4
,
pp. 139-156
Persistent link: https://www.econbiz.de/10014225827
Saved in:
2
Coopetitive innovation alliance performance : alliance competence, alliance's market orientation, and relational governance
Bicen, Pelin
;
Hunt, Shelby D.
;
Madhavaram, Sreedhar
- In:
Journal of business research : JBR
123
(
2021
),
pp. 23-31
Persistent link: https://www.econbiz.de/10012430462
Saved in:
3
Adaptive marketing capabilities, dynamic capablities, and renewal competences : the "outside vs. inside" and "static vs. dynamic" controversies in strategy
Hunt, Shelby D.
;
Madhavaram, Sreedhar
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 129-139
Persistent link: https://www.econbiz.de/10012289378
Saved in:
4
Advancing marketing strategy in the marketing discipline and beyond : from promise, to neglect, to prominence, to fragment (to promise?)
Hunt, Shelby D.
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 16-51
Persistent link: https://www.econbiz.de/10011883305
Saved in:
5
Commentary: advancing marketing strategy in the marketing discipline and beyond
Jaworski, Bernard J.
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 63-70
Persistent link: https://www.econbiz.de/10011883311
Saved in:
6
Advances in strategic marketing and the advancement of the marketing discipline : the promise of theory
Varadarajan, Rajan
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 71-85
Persistent link: https://www.econbiz.de/10011883319
Saved in:
7
The prospects for marketing strategy and the marketing discipline in Era V : is the prognosis promising or problematic?
Hunt, Shelby D.
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 86-95
Persistent link: https://www.econbiz.de/10011883324
Saved in:
8
Strategic marketing, sustainability, the triple bottom line, and resource-advantage (R-A) theory : securing the foundations of strategic marketing theory and research
Hunt, Shelby D.
- In:
AMS review : official publication of the Academy of …
7
(
2017
)
1/2
,
pp. 52-66
Persistent link: https://www.econbiz.de/10011741534
Saved in:
9
The theoretical foundations of strategic marketing and marketing strategy : foundational premises, R-A theory, three fundamental strategies, and societal welfare
Hunt, Shelby D.
- In:
AMS review : official publication of the Academy of …
5
(
2015
)
3/4
,
pp. 61-77
Persistent link: https://www.econbiz.de/10011429264
Saved in:
10
Commentary on Shelby Hunt's "The theoretical foundations of strategic marketing and marketing strategy : foundational premises, R-A theory, three fundamental strategies, and societ...
Morgan, Neil A.
- In:
AMS review : official publication of the Academy of …
5
(
2015
)
3/4
,
pp. 91-97
Persistent link: https://www.econbiz.de/10011429342
Saved in:
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