//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Hunt, Shelby D."
~subject:"Marketingtheorie"
~subject:"Strategisches Management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketingmanagement"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Marketingtheorie
Strategisches Management
Marketing management
16
Marketingmanagement
16
Marketing theory
7
Marketing strategy
6
Marketing
5
Strategic management
4
Strategic marketing
4
Competitive advantage
3
Resource-advantage theory
3
Wettbewerbsvorteil
3
marketing strategy
3
Resource-based view
2
Ressourcenorientierter Ansatz
2
Strategic alliance
2
Strategische Allianz
2
history of marketing
2
Adaptive marketing capabilities
1
Alliance competence
1
Alliance performance
1
Alliance’s market orientation
1
B-to-B-Marketing
1
Brand image
1
Brand management
1
Business-to-business marketing
1
Central focus
1
Competitive strategy
1
Coopetition
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Dienstleistungsmarketing
1
Dynamic capabilities
1
Dynamische Kompetenzen
1
Economic growth
1
Foundational premises
1
Fundamental strategies
1
Inter-firm cooperation
1
Koopetition
1
Markenführung
1
more ...
less ...
Online availability
All
Undetermined
7
Type of publication
All
Article
8
Type of publication (narrower categories)
All
Article in journal
8
Aufsatz in Zeitschrift
8
Language
All
English
8
Author
All
Hunt, Shelby D.
Kotler, Philip
34
Keller, Kevin Lane
19
Sheth, Jagdish N.
16
Bruhn, Manfred
14
Homburg, Christian
14
Kuß, Alfred
14
Aaker, David A.
13
Piercy, Nigel
12
Baker, Michael John
10
Kleinaltenkamp, Michael
10
Cravens, David W.
9
Perreault, William D.
9
Pfeffermann, Nicole
9
Walker, Orville C.
9
Wensley, Robin
9
Krohmer, Harley
8
McCarthy, Edmund Jerome
8
Day, George S.
7
Kumar, V.
7
Lambin, Jean-Jacques
7
Mullins, John W.
7
Tadajewski, Mark
7
Tomczak, Torsten
7
Percy, Larry
6
Aghazadeh, Hashem
5
Andreasen, Alan R.
5
Cannon, Joseph P.
5
Freiling, Jörg
5
Grönroos, Christian
5
Kerin, Roger A.
5
Lane, Nikala
5
Narang, Shanker
5
Ormrod, Robert P.
5
Pilarczyk, Bogna
5
Ryan, Damian
5
Varadarajan, Rajan
5
Walters, David
5
Wiedmann, Klaus-Peter
5
Zupancic, Dirk
5
more ...
less ...
Published in...
All
AMS review : official publication of the Academy of Marketing Science
5
Journal of marketing management : MM
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
Source
All
ECONIS (ZBW)
8
Showing
1
-
8
of
8
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The marketing discipline's troubled trajectory : the manifesto conversation, candidates for central focus, and prognosis for renewal
Hunt, Shelby D.
;
Madhavaram, Sreedhar
;
Hatfield, Hunter N.
- In:
AMS review : official publication of the Academy of …
12
(
2022
)
3/4
,
pp. 139-156
Persistent link: https://www.econbiz.de/10014225827
Saved in:
2
Adaptive marketing capabilities, dynamic capablities, and renewal competences : the "outside vs. inside" and "static vs. dynamic" controversies in strategy
Hunt, Shelby D.
;
Madhavaram, Sreedhar
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 129-139
Persistent link: https://www.econbiz.de/10012289378
Saved in:
3
Commentary: advancing marketing strategy in the marketing discipline and beyond
Jaworski, Bernard J.
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 63-70
Persistent link: https://www.econbiz.de/10011883311
Saved in:
4
The prospects for marketing strategy and the marketing discipline in Era V : is the prognosis promising or problematic?
Hunt, Shelby D.
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 86-95
Persistent link: https://www.econbiz.de/10011883324
Saved in:
5
Strategic marketing, sustainability, the triple bottom line, and resource-advantage (R-A) theory : securing the foundations of strategic marketing theory and research
Hunt, Shelby D.
- In:
AMS review : official publication of the Academy of …
7
(
2017
)
1/2
,
pp. 52-66
Persistent link: https://www.econbiz.de/10011741534
Saved in:
6
The theoretical foundations of strategic marketing and marketing strategy : foundational premises, R-A theory, three fundamental strategies, and societal welfare
Hunt, Shelby D.
- In:
AMS review : official publication of the Academy of …
5
(
2015
)
3/4
,
pp. 61-77
Persistent link: https://www.econbiz.de/10011429264
Saved in:
7
Commentary on Shelby Hunt's "The theoretical foundations of strategic marketing and marketing strategy : foundational premises, R-A theory, three fundamental strategies, and societ...
Morgan, Neil A.
- In:
AMS review : official publication of the Academy of …
5
(
2015
)
3/4
,
pp. 91-97
Persistent link: https://www.econbiz.de/10011429342
Saved in:
8
Explaining empirically successful marketing theories : the inductive realist model, approximate truth, and market orientation
Hunt, Shelby D.
- In:
AMS review : official publication of the Academy of …
2
(
2012
)
1
,
pp. 5-18
Persistent link: https://www.econbiz.de/10009678944
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->