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~person:"Ieva, Marco"
~subject:"Hotel industry"
~subject:"Kundenbindungsprogramm"
~subject:"Loyalty program"
~subject:"Online-Handel"
~subject:"Sales promotion"
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Hotel industry
Kundenbindungsprogramm
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4
Consumer behaviour
4
Konsumentenverhalten
4
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Food retailing
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Medium preference
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Print vs online
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Retail trade
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Social exchange theory
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Ieva, Marco
Bijmolt, Tammo H. A.
13
Rubinfeld, Daniel L.
11
Tanford, Sarah
11
Zolfaghari, Saeed
9
Verhoef, Peter C.
8
Bazargan, Amirhossein
7
Dorotic, Matilda
7
Mattila, Anna S.
7
Breugelmans, Els
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Chun, So Yeon
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Karray, Salma
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Meyer-Waarden, Lars
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Papenhoff, Heike
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Polinsky, Alan Mitchell
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Stourm, Valeria
6
Caminal, Ramón
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Fang, Zheng
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Hoffmann, Anke
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Huber, Frank
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Krafft, Manfred
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Luo, Xueming
5
Nevo, Aviv
5
Park, Young-Hoon
5
Polinsky, A. Mitchell
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Prein, Jan
5
Raab, Carola
5
Wansink, Brian
5
Yang, Morgan X.
5
Yu, Irina Y.
5
Baloglu, Seyhmus
4
Banik, Shanta
4
Bhardwaj, Renu
4
Bradlow, Eric T.
4
Chan, Haksin
4
Drèze, Xavier
4
Fong, Nathan M.
4
Ha, Young
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Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
1
International journal of retail & distribution management
1
Journal of service theory and practice
1
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ECONIS (ZBW)
4
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Redesigning loyalty marketing for a better world : the impact of green loyalty programs on perceived value
Flacandji, Michaël
;
Passebois-Ducros, Juliette
;
Ieva, Marco
- In:
Journal of service theory and practice
33
(
2023
)
4
,
pp. 465-487
Persistent link: https://www.econbiz.de/10014302355
Saved in:
2
Generations and their preferences for loyalty program rewards in supermarket retailing
Salvietti, Giada
;
Ieva, Marco
;
Ziliani, Cristina
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 57-64)
.
2023
Persistent link: https://www.econbiz.de/10014289837
Saved in:
3
Loyalty management : from loyalty programs to omnichannel customer experiences
Ziliani, Cristina
;
Ieva, Marco
-
2020
Persistent link: https://www.econbiz.de/10013180746
Saved in:
4
Towards digital loyalty programs : insights from customer medium preference segmentation
Ieva, Marco
;
Ziliani, Cristina
- In:
International journal of retail & distribution management
45
(
2017
)
2
,
pp. 195-210
Persistent link: https://www.econbiz.de/10011620418
Saved in:
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