//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Inoue, Yuhei"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Sports marketing"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Sportmarketing
12
Sports marketing
12
Professional sports
9
Profisport
9
Sport
7
Sport event
7
Sports
7
Sportveranstaltung
7
Consumer behaviour
5
Konsumentenverhalten
5
Satisfaction
4
Sport organization
4
Sportorganisation
4
Zufriedenheit
4
Corporate Social Responsibility
3
Corporate social responsibility
3
Freizeitverhalten
3
Leisure behaviour
3
Management
3
Sport policy
3
Sportpolitik
3
Arbeitsgruppe
2
Brand management
2
Credibility
2
Fundraising
2
Lebensqualität
2
Markenführung
2
Netherlands
2
Niederlande
2
Organisation
2
Organization
2
Personality psychology
2
Persönlichkeitspsychologie
2
Quality of life
2
Sponsoring
2
Sponsorship
2
Team
2
sport events
2
Advertising effects
1
Asia
1
more ...
less ...
Online availability
All
Undetermined
8
Type of publication
All
Article
12
Type of publication (narrower categories)
All
Article in journal
12
Aufsatz in Zeitschrift
12
Case study
1
Fallstudie
1
Language
All
English
12
Author
All
Inoue, Yuhei
Nufer, Gerd
47
Bühler, André W.
27
Funk, Daniel C.
24
Kunkel, Thilo
22
Desbordes, Michel
21
Ko, Yong Jae
21
Biscaia, Rui
19
McDonald, Heath
18
Zhang, James J.
18
Breuer, Christoph
17
Cornwell, T. Bettina
17
Heere, Bob
16
O'Reilly, Norm
16
Pedersen, Paul M.
16
Drayer, Joris
15
Dwyer, Brendan
15
James, Jeffrey D.
15
Jensen, Jonathan A.
15
Kwak, Dae Hee
15
Ratten, Vanessa
15
Chadwick, Simon
14
Greenwell, T. Christopher
14
Kim, Yu Kyoum
14
Uhrich, Sebastian
14
Doyle, Jason P.
13
Shapiro, Stephen L.
13
Byon, Kevin K.
12
Bühler, André
12
Woratschek, Herbert
12
Ballouli, Khalid
11
Cobbs, Joe
11
Koronios, Konstantinos
11
Séguin, Benoit
11
Yoshida, Masayuki
11
Andreff, Wladimir
10
Bennett, Gregg
10
Chanavat, Nicolas
10
Dickson, Geoff
10
Filo, Kevin
10
more ...
less ...
Published in...
All
Journal of sport management : the official journal of the North American Society of Sport Management
4
Sport management review
3
European Sport management quarterly : ESMQ
2
International journal of sports marketing & sponsorship
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
Source
All
ECONIS (ZBW)
12
Showing
1
-
10
of
12
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Leveraging sport events for sustainable sport participation : how schools contribute to sport development through events
Aizawa, Kurumi
;
Orr, Madeleine
;
Inoue, Yuhei
;
Nagazumi, Jin
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
3
,
pp. 662-682
Persistent link: https://www.econbiz.de/10014283267
Saved in:
2
Drivers of the perceived social impact of the Super Bowl : mediation and moderation analyses
Wu, Ji
;
Orr, Madeleine
;
Inoue, Yuhei
;
Chang, Yonghwan
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
5
,
pp. 837-852
Persistent link: https://www.econbiz.de/10014430838
Saved in:
3
We are in this together : sport brand involvement and fans' well-being
Su, Yiran
;
Du, James
;
Biscaia, Rui
;
Inoue, Yuhei
- In:
European Sport management quarterly : ESMQ
22
(
2022
)
1
,
pp. 92-119
Persistent link: https://www.econbiz.de/10013163202
Saved in:
4
"Sport is double-edged" : a delphi study of spectator sport and population health
Berg, Brennan K.
;
Inoue, Yuhei
;
Bowers, Matthew T.
; …
- In:
Journal of sport management : the official journal of …
36
(
2022
)
4
,
pp. 341-354
Persistent link: https://www.econbiz.de/10013325427
Saved in:
5
The impact of brand-event fit in virtual advertising on sport television viewers’ brand attitudes
Park, Sangchul
;
Inoue, Yuhei
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
4
,
pp. 250-263
Persistent link: https://www.econbiz.de/10012000633
Saved in:
6
The effects of implicit team identification (iTeam ID) on revisit and WOM intentions : a moderated mediation of emotions and flow
Chang, Yonghwan
;
Wann, Daniel L.
;
Inoue, Yuhei
- In:
Journal of sport management : the official journal of …
32
(
2018
)
4
,
pp. 334-347
Persistent link: https://www.econbiz.de/10011920109
Saved in:
7
Social and charitable impacts of a charity-affiliated sport event : a mixed methods study
Inoue, Yuhei
;
Heffernan, Caroline
;
Yamaguchi, Taku
; …
- In:
Sport management review
21
(
2018
)
2
,
pp. 202-218
Persistent link: https://www.econbiz.de/10011866648
Saved in:
8
Sport spectatorship and life satisfaction : a multicountry investigation
Inoue, Yuhei
;
Sato, Mikihiro
;
Filo, Kevin
;
Du, James
; …
- In:
Journal of sport management : the official journal of …
31
(
2017
)
4
,
pp. 419-432
Persistent link: https://www.econbiz.de/10011771891
Saved in:
9
Roles of sport and cause involvement in determining employees' beliefs about cause-related sport sponsorship
Inoue, Yuhei
;
Havard, Cody T.
;
Irwin, Richard L.
- In:
International journal of sports marketing & sponsorship
17
(
2016
)
1
,
pp. 3-18
Persistent link: https://www.econbiz.de/10011557414
Saved in:
10
Determinants and consequences of the perceived social impact of a sport event
Inoue, Yuhei
;
Havard, Cody T.
- In:
Journal of sport management : the official journal of …
28
(
2014
)
3
,
pp. 295-310
Persistent link: https://www.econbiz.de/10010380452
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->