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~person:"Itani, Omar S."
~person:"Iyer, Pramod"
~person:"Kumar, V."
~subject:"Bayes-Statistik"
~subject:"Markenführung"
~subject:"Marketing management"
~subject:"Virales Marketing"
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Search: subject:"B-to-B-Marketing"
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Bayes-Statistik
Markenführung
Marketing management
Virales Marketing
B-to-B-Marketing
19
Business-to-business marketing
19
Beziehungsmarketing
11
Relationship marketing
11
Lieferantenmanagement
7
Supplier relationship management
7
Performance measurement
6
Performance-Messung
6
Brand management
5
Customer value
5
Kundenwert
5
Salespeople
5
Social Web
5
Social web
5
Verkaufspersonal
5
Betriebliche Wertschöpfung
3
Customer integration
3
Kundenintegration
3
Marketingmanagement
3
Selling
3
Value creation
3
Verkauf
3
Brand image
2
Markenimage
2
Marketing theory
2
Marketingtheorie
2
Sales performance
2
Social media
2
Viral marketing
2
Adaptive selling
1
Allocation
1
Allokation
1
B2B branding
1
B2B brands
1
B2B disruptions
1
B2B marketing
1
B2B markets
1
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10
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10
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English
10
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Itani, Omar S.
Iyer, Pramod
Kumar, V.
Kleinaltenkamp, Michael
10
Baumgarth, Carsten
9
Lindgreen, Adam
9
Di Benedetto, C. Anthony
8
Christodoulides, George
7
Homburg, Christian
7
Hofmaier, Richard
6
Lilien, Gary L.
6
Binckebanck, Lars
5
Grewal, Rajdeep
5
O'Cass, Aron
5
Terho, Harri
5
Backhaus, Klaus
4
Brown, Brian P.
4
Burmann, Christoph
4
Guo, Chiquan
4
Jalkala, Anne
4
Keller, Kevin Lane
4
Keränen, Joona
4
Möller, K. E. Kristian
4
Pförtsch, Waldemar A.
4
Sarkar, Soumya
4
Singh, Jaywant
4
Ulaga, Wolfgang
4
Valla, Jean-Paul
4
Yan, Ruiliang
4
Zablah, Alex R.
4
Agnihotri, Raj
3
Andersen, Poul Houman
3
Belz, Christian
3
Beverland, Michael B.
3
Blankson, Charles
3
Blythe, Jim
3
Brown, Brian
3
Cartwright, Severina
3
Claßen, Matthias
3
Cova, Bernard
3
Donthu, Naveen
3
Eggert, Andreas
3
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Industrial marketing management : the international journal for industrial and high-tech firms
5
Journal of marketing research : JMR
2
Journal of marketing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
The journal of business & industrial marketing
1
Source
All
ECONIS (ZBW)
10
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1
Can salespeople use social media to enhance brand awareness and sales performance? : the role of manager empowerment and creativity
Kalra, Ashish
;
Itani, Omar S.
;
Rostami, Amin
- In:
The journal of business & industrial marketing
38
(
2023
)
8
,
pp. 1738-1753
Persistent link: https://www.econbiz.de/10014314206
Saved in:
2
Climate change risks, sustainability and luxury branding : friend or a foe
Mahmoud, Ali B.
;
Kumar, V.
;
Fuxman, Leonora
;
Mohr, Iris
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 57-68
Persistent link: https://www.econbiz.de/10014454777
Saved in:
3
B2B brand positioning - a capability (exploration x exploitation) based typology : cases from the Middle East
Iyer, Pramod
;
Rokonuzzaman, Md
;
Paswan, Audhesh
; …
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. 178-189
Persistent link: https://www.econbiz.de/10014227551
Saved in:
4
B2B eWOM on Alibaba : signaling through online reviews in platform-based social exchange
Tóth, Zsófia
;
Mrad, Mona
;
Itani, Omar S.
;
Luo, Jun
; …
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 226-240
Persistent link: https://www.econbiz.de/10013326941
Saved in:
5
Market orientation, positioning strategy and brand performance
Iyer, Pramod
;
Davari, Arezoo
;
Zolfagharian, Mohammadali
; …
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 16-29
Persistent link: https://www.econbiz.de/10012107673
Saved in:
6
The relative influence of economic and relational direct marketing communications on buying behavior in business-to-business markets
Kim, Kihyun Hannah
;
Kumar, V.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 48-68
Persistent link: https://www.econbiz.de/10011819643
Saved in:
7
Establishing brand equity among business-to-business referral sources in the emerging markets : the case of specialty medical practice
Kumar, V.
;
Cohen, Greg S.
;
Rajan, Bharath
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 26-34
Persistent link: https://www.econbiz.de/10011422687
Saved in:
8
Defining, measuring, and managing business reference value
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 68-86
Persistent link: https://www.econbiz.de/10009725654
Saved in:
9
Recovering hidden buyer-seller relationship states to measure the return on marketing investment in business-to-business markets
Luo, Anita
;
Kumar, V.
- In:
Journal of marketing research : JMR
50
(
2013
)
1
,
pp. 143-160
Persistent link: https://www.econbiz.de/10009715239
Saved in:
10
Assessing the effect of marketing investments in a business marketing context
Kumar, V.
;
Sriram, S.
;
Luo, Anita
;
Chintagunta, Pradeep K.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
5
,
pp. 924-940
Persistent link: https://www.econbiz.de/10009384003
Saved in:
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