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~person:"Itani, Omar S."
~person:"Kamboj, Shampy"
~subject:"Social Web"
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Search: subject_exact:"Relationship marketing"
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Social Web
Beziehungsmarketing
27
Relationship marketing
27
Social web
15
Salespeople
12
Verkaufspersonal
12
Consumer behaviour
11
Konsumentenverhalten
11
Customer integration
9
Kundenintegration
9
Customer satisfaction
7
Kundenzufriedenheit
7
Betriebliche Wertschöpfung
6
Brand management
6
Markenführung
6
Selling
6
Social media
6
Value creation
6
Verkauf
6
B-to-B-Marketing
5
Business-to-business marketing
5
CRM
5
Internet marketing
5
Online-Marketing
5
Brand
4
Brand image
4
Customer value
4
Dienstleistungsqualität
4
Kundenwert
4
Markenimage
4
Performance measurement
4
Performance-Messung
4
Sales performance
4
Service quality
4
Customer engagement
3
India
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Indien
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Markenartikel
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Salesperson
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Satisfaction
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15
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Itani, Omar S.
Kamboj, Shampy
Harrigan, Paul
13
Agnihotri, Raj
11
Loureiro, Sandra Maria Correia
11
Hollebeek, Linda D.
10
Ahuja, Vandana
8
Hajli, Nick
7
Ozuem, Wilson
7
Alavi, Shirin
6
Alt, Rainer
6
Dholakia, Utpal M.
6
Möhlenbruch, Dirk
6
Rahman, Zillur
6
Rita, Paulo
6
Theobald, Elke
6
Veloutsou, Cleopatra
6
Bernoff, Josh
5
Carlson, Jamie
5
De Meyer, Bernard
5
Dwivedi, Yogesh Kumar
5
Dölling, Steffen
5
Fernandes, Teresa
5
Haenlein, Michael
5
Karjaluoto, Heikki
5
Kumar, Vikas
5
Luoma-aho, Vilma
5
Malthouse, Edward C.
5
Popp, Bastian
5
Rather, Raouf Ahmad
5
Reinhold, Olaf
5
Rishika, Rishika
5
Ritschel, Falk
5
Skiera, Bernd
5
Sohail, M. Sadiq
5
Soutar, Geoffrey N.
5
Thaichon, Park
5
Vrontis, Demetris
5
Bezawada, Ram
4
Bilgihan, Anil
4
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Industrial marketing management : the international journal for industrial and high-tech firms
4
European journal of marketing
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of emerging markets
1
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
1
International journal of retail and distribution management
1
Journal of business research : JBR
1
Journal of global marketing
1
Qualitative market research : an international journal
1
The journal of brand management : an international journal
1
The journal of business & industrial marketing
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ECONIS (ZBW)
15
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1
Dark side of consumer-brand relationships : a brand hate perspective in anti-brand social media communities
Kamboj, Shampy
;
Sharma, Manika
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 245-267
Persistent link: https://www.econbiz.de/10014390285
Saved in:
2
Customer participation in service innovation using SNS smartphone apps : an investigation of the Indian hotel service industry
Sarmah, Bijoylaxmi
;
Shukla, Yupal
;
Chatterjee, Ravi
; …
- In:
International journal of emerging markets
18
(
2023
)
9
,
pp. 2971-2992
Persistent link: https://www.econbiz.de/10014451774
Saved in:
3
The impact of business-to-business salespeople's social media use on value co-creation and cross/up-selling : the role of social capital
Itani, Omar S.
;
Badrinarayanan, Vishag
;
Rangarajan, Deva
- In:
European journal of marketing
57
(
2023
)
3
,
pp. 683-717
Persistent link: https://www.econbiz.de/10014225997
Saved in:
4
Can salespeople use social media to enhance brand awareness and sales performance? : the role of manager empowerment and creativity
Kalra, Ashish
;
Itani, Omar S.
;
Rostami, Amin
- In:
The journal of business & industrial marketing
38
(
2023
)
8
,
pp. 1738-1753
Persistent link: https://www.econbiz.de/10014314206
Saved in:
5
Engaging with omnichannel brands : the role of consumer empowerment
Itani, Omar S.
;
Loureiro, Sandra Maria Correia
; …
- In:
International journal of retail and distribution management
51
(
2023
)
2
,
pp. 238-261
Persistent link: https://www.econbiz.de/10013552701
Saved in:
6
Complementary effects of CRM and social media on customer co-creation and sales performance in B2B firms : the role of salesperson self-determination needs
Itani, Omar S.
;
Kalra, Ashish
;
Riley, Jen
- In:
Information & management : the internat. journal of …
59
(
2022
)
3
,
pp. 1-19
Persistent link: https://www.econbiz.de/10013197320
Saved in:
7
Inside sales social media use and its strategic implications for salesperson-customer digital engagement and performance
Chaker, Nawar N.
;
Nowlin, Edward L.
;
Pivonka, Maxwell T.
; …
- In:
Industrial marketing management : the international …
100
(
2022
),
pp. 127-144
Persistent link: https://www.econbiz.de/10013206400
Saved in:
8
"Because you are a part of me" : assessing the effects of salesperson social media use on job outcomes and the moderating roles of moral identity and gender
Itani, Omar S.
;
Kalra, Ashish
;
Chaker, Nawar N.
;
Rakesh …
- In:
Industrial marketing management : the international …
98
(
2021
),
pp. 283-298
Persistent link: https://www.econbiz.de/10013206371
Saved in:
9
Social media and customer relationship management technologies : influencing buyer-seller information exchanges
Itani, Omar S.
;
Krush, Michael T.
;
Agnihotri, Raj
; …
- In:
Industrial marketing management : the international …
90
(
2020
),
pp. 264-275
Persistent link: https://www.econbiz.de/10012322062
Saved in:
10
Impact of social media and customer-centric technology on performance outcomes : the mediating role of social CRM capabilities
Kamboj, Shampy
;
Yadav, Mayank
;
Rahman, Zillur
- In:
International journal of electronic marketing and …
9
(
2018
)
2
,
pp. 109-125
Persistent link: https://www.econbiz.de/10011849126
Saved in:
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