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~person:"Itani, Omar S."
~person:"Loureiro, Sandra Maria Correia"
~person:"Rather, Raouf Ahmad"
~subject:"Relationship marketing"
~subject:"Service-dominant logic"
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Relationship marketing
Service-dominant logic
Customer integration
20
Kundenintegration
20
Beziehungsmarketing
17
Consumer behaviour
13
Konsumentenverhalten
13
Brand management
10
Markenführung
10
Social Web
7
Social web
7
Customer satisfaction
6
Kundenzufriedenheit
6
Betriebliche Wertschöpfung
5
Brand image
5
Customer engagement
5
Markenimage
5
Value creation
5
Salespeople
4
Verkaufspersonal
4
B-to-B-Marketing
3
Brand
3
Brand loyalty
3
Business-to-business marketing
3
Customer value
3
Dienstleistungsqualität
3
Internet marketing
3
Kundenwert
3
Markenartikel
3
Markentreue
3
Online-Marketing
3
Selling
3
Service quality
3
Tourism
3
Verkauf
3
co-creation
3
customer engagement
3
Co-creation
2
Coronavirus
2
Customer brand engagement
2
Emotion
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Itani, Omar S.
Loureiro, Sandra Maria Correia
Rather, Raouf Ahmad
Hollebeek, Linda D.
25
Brodie, Roderick J.
12
Conduit, Jodie
11
Reichwald, Ralf
11
Piller, Frank T.
10
Büttgen, Marion
9
Edvardsson, Bo
9
Kumar, V.
9
Bruhn, Manfred
8
Jaakkola, Elina
8
Hajli, Nick
7
Hughes, Tim
7
Malthouse, Edward C.
7
Rahman, Zillur
7
Vargo, Stephen L.
7
Busser, James A.
6
Harrigan, Paul
6
Islam, Jamid Ul
6
Johnson, Lester W.
6
Plewa, Carolin
6
Roy, Sanjit
6
Schaarschmidt, Mario
6
Shulga, Lenna V.
6
Tronvoll, Bård
6
Carlson, Jamie
5
Chen, Tom
5
Gligor, David
5
Helkkula, Anu
5
Ihl, Christoph
5
Kaufmann, Hans Rüdiger
5
Khan, Imran
5
Kleinaltenkamp, Michael
5
Le Nguyen Hau
5
Leckie, Civilai
5
Morgan, Todd
5
Prentice, Catherine
5
Shamim, Amjad
5
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Journal of retailing and consumer services
3
European journal of marketing
2
Journal of promotion management : innovations in planning and applied research
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Journal of business-to-business marketing
1
Journal of destination marketing & management
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of hospitality marketing & management
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
The journal of product & brand management
1
The service industries journal
1
Tourism review
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ECONIS (ZBW)
17
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1
Transforming destination-based customer engagement to revisit intention through co-creation : findings from SEM and fsQCA
Satar, Mir Shahid
;
Rather, Raouf Ahmad
;
Cheema, Sadia
; …
- In:
Tourism review
79
(
2024
)
3
,
pp. 601-621
Persistent link: https://www.econbiz.de/10014512294
Saved in:
2
Does gamification effect customer brand engagement and co-creation during pandemic? : a moderated-mediation analysis
Rather, Raouf Ahmad
;
Parrey, Shakir Hussain
;
Gulzar, Rafia
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 285-311
Persistent link: https://www.econbiz.de/10014251320
Saved in:
3
The impact of business-to-business salespeople's social media use on value co-creation and cross/up-selling : the role of social capital
Itani, Omar S.
;
Badrinarayanan, Vishag
;
Rangarajan, Deva
- In:
European journal of marketing
57
(
2023
)
3
,
pp. 683-717
Persistent link: https://www.econbiz.de/10014225997
Saved in:
4
Mobile app vs. desktop browser platforms : the relationships among customer engagement, experience, relationship quality and loyalty intention
Khan, Imran
;
Hollebeek, Linda D.
;
Fatma, Mobin
;
Islam, …
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
3/4
,
pp. 275-297
Persistent link: https://www.econbiz.de/10014299252
Saved in:
5
First-time versus repeat tourism customer engagement, experience, and value cocreation : an empirical investigation
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Mostafa …
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
3
,
pp. 549-564
Persistent link: https://www.econbiz.de/10012880242
Saved in:
6
Salesperson moral identity and value co-creation
Itani, Omar S.
;
Chonko, Lawrence B.
;
Agnihotri, Raj
- In:
European journal of marketing
56
(
2022
)
2
,
pp. 500-531
Persistent link: https://www.econbiz.de/10013173438
Saved in:
7
Complementary effects of CRM and social media on customer co-creation and sales performance in B2B firms : the role of salesperson self-determination needs
Itani, Omar S.
;
Kalra, Ashish
;
Riley, Jen
- In:
Information & management : the internat. journal of …
59
(
2022
)
3
,
pp. 1-19
Persistent link: https://www.econbiz.de/10013197320
Saved in:
8
The role of salespeople in value co-creation and its impact on sales performance
Alnakhli, Hayam
;
Inyang, Aniefre Eddie
;
Itani, Omar S.
- In:
Journal of business-to-business marketing
28
(
2021
)
4
,
pp. 347-367
Persistent link: https://www.econbiz.de/10012802196
Saved in:
9
Customers' service-related engagement, experience, and behavioral intent : moderating role of age
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012502658
Saved in:
10
Demystifying the effects of perceived risk and fear on customer engagement, co-creation and revisit intention during COVID-19 : a protection motivation theory approach
Rather, Raouf Ahmad
- In:
Journal of destination marketing & management
20
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012588603
Saved in:
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