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~person:"Itani, Omar S."
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Search: subject_exact:"Relationship marketing"
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Beziehungsmarketing
17
Relationship marketing
17
Salespeople
12
Verkaufspersonal
12
Social Web
9
Social web
9
Selling
6
Verkauf
6
B-to-B-Marketing
5
Betriebliche Wertschöpfung
5
Business-to-business marketing
5
Consumer behaviour
5
Customer integration
5
Customer satisfaction
5
Konsumentenverhalten
5
Kundenintegration
5
Kundenzufriedenheit
5
Social media
5
Value creation
5
Customer value
4
Kundenwert
4
Performance measurement
4
Performance-Messung
4
Sales performance
4
CRM
3
Salesperson
3
Adaptive selling
2
Brand management
2
Confidence
2
Customer engagement
2
Customer orientation
2
Dienstleistungsqualität
2
Emotion
2
India
2
Indien
2
Internet marketing
2
Lieferantenmanagement
2
Listening
2
Markenführung
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Online-Marketing
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Itani, Omar S.
Bruhn, Manfred
113
Homburg, Christian
108
Kumar, V.
80
Huber, Frank
57
Verhoef, Peter C.
55
Han, Heesup
53
Hollebeek, Linda D.
50
Herrmann, Andreas
49
Bauer, Hans H.
46
Piller, Frank T.
46
Stauss, Bernd
44
Krafft, Manfred
43
Palmatier, Robert W.
41
Gil Saura, Irene
38
Mattila, Anna S.
37
Stock-Homburg, Ruth
34
Hippner, Hajo
33
Smith, Alan D.
33
Thaichon, Park
33
Van den Poel, Dirk
32
Wiedmann, Klaus-Peter
32
Wilde, Klaus D.
32
Mittal, Vikas
31
Svensson, Göran
31
Neslin, Scott A.
30
Prentice, Catherine
30
Reichwald, Ralf
30
Evanschitzky, Heiner
29
Loureiro, Sandra Maria Correia
29
Reinartz, Werner J.
29
Töpfer, Armin
29
Georgi, Dominik
28
Grewal, Dhruv
28
Matzler, Kurt
28
Sheth, Jagdish N.
28
Eggert, Andreas
27
Grönroos, Christian
27
Walsh, Gianfranco
27
Aksoy, Lerzan
26
Kleinaltenkamp, Michael
26
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Industrial marketing management : the international journal for industrial and high-tech firms
4
European journal of marketing
2
Journal of business research : JBR
2
Journal of retailing and consumer services
2
The journal of business & industrial marketing
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of hospitality management
1
International journal of retail and distribution management
1
Journal of business-to-business marketing
1
The international journal of bank marketing : IJBM
1
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ECONIS (ZBW)
17
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1
The impact of business-to-business salespeople's social media use on value co-creation and cross/up-selling : the role of social capital
Itani, Omar S.
;
Badrinarayanan, Vishag
;
Rangarajan, Deva
- In:
European journal of marketing
57
(
2023
)
3
,
pp. 683-717
Persistent link: https://www.econbiz.de/10014225997
Saved in:
2
Can salespeople use social media to enhance brand awareness and sales performance? : the role of manager empowerment and creativity
Kalra, Ashish
;
Itani, Omar S.
;
Rostami, Amin
- In:
The journal of business & industrial marketing
38
(
2023
)
8
,
pp. 1738-1753
Persistent link: https://www.econbiz.de/10014314206
Saved in:
3
Engaging with omnichannel brands : the role of consumer empowerment
Itani, Omar S.
;
Loureiro, Sandra Maria Correia
; …
- In:
International journal of retail and distribution management
51
(
2023
)
2
,
pp. 238-261
Persistent link: https://www.econbiz.de/10013552701
Saved in:
4
Salesperson moral identity and value co-creation
Itani, Omar S.
;
Chonko, Lawrence B.
;
Agnihotri, Raj
- In:
European journal of marketing
56
(
2022
)
2
,
pp. 500-531
Persistent link: https://www.econbiz.de/10013173438
Saved in:
5
Complementary effects of CRM and social media on customer co-creation and sales performance in B2B firms : the role of salesperson self-determination needs
Itani, Omar S.
;
Kalra, Ashish
;
Riley, Jen
- In:
Information & management : the internat. journal of …
59
(
2022
)
3
,
pp. 1-19
Persistent link: https://www.econbiz.de/10013197320
Saved in:
6
Inside sales social media use and its strategic implications for salesperson-customer digital engagement and performance
Chaker, Nawar N.
;
Nowlin, Edward L.
;
Pivonka, Maxwell T.
; …
- In:
Industrial marketing management : the international …
100
(
2022
),
pp. 127-144
Persistent link: https://www.econbiz.de/10013206400
Saved in:
7
The role of salespeople in value co-creation and its impact on sales performance
Alnakhli, Hayam
;
Inyang, Aniefre Eddie
;
Itani, Omar S.
- In:
Journal of business-to-business marketing
28
(
2021
)
4
,
pp. 347-367
Persistent link: https://www.econbiz.de/10012802196
Saved in:
8
"Because you are a part of me" : assessing the effects of salesperson social media use on job outcomes and the moderating roles of moral identity and gender
Itani, Omar S.
;
Kalra, Ashish
;
Chaker, Nawar N.
;
Rakesh …
- In:
Industrial marketing management : the international …
98
(
2021
),
pp. 283-298
Persistent link: https://www.econbiz.de/10013206371
Saved in:
9
Between a rock and a hard place : seizing the opportunity of demanding customers by means of frontline service behaviors
Itani, Omar S.
;
Jaramillo, Fernando
;
Paesbrugghe, Bert
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012171888
Saved in:
10
Exploring the role of extrovert-introvert customers’ personality prototype as a driver of customer engagement : does relationship duration matter?
Itani, Omar S.
;
El Haddad, Rania
;
Kalra, Ashish
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012171892
Saved in:
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