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~person:"Japutra, Arnold"
~person:"Lemon, Katherine N."
~subject:"Beziehungsmarketing"
~subject:"United States"
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Search: subject_exact:"Consumer Behaviour"
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Beziehungsmarketing
United States
Consumer behaviour
50
Konsumentenverhalten
50
Relationship marketing
29
Brand management
19
Markenführung
19
Brand image
17
Markenimage
17
Brand
12
Markenartikel
12
Customer satisfaction
10
Kundenzufriedenheit
10
Dienstleistungsqualität
9
Service quality
9
Einzelhandel
5
Retail trade
5
Advertising effects
4
Customer integration
4
Experiment
4
Kundenintegration
4
Personality psychology
4
Persönlichkeitspsychologie
4
Viral marketing
4
Virales Marketing
4
Werbewirkung
4
customer experience
4
Advertising
3
Brand attachment
3
Brand loyalty
3
Confidence
3
Destination management
3
Destinationsmanagement
3
Dienstleistungsmarketing
3
Electronic money
3
Elektronisches Geld
3
Innovation adoption
3
Innovationsakzeptanz
3
Lieferantenmanagement
3
Mobile Business
3
Mobile business
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28
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28
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28
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English
30
Author
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Japutra, Arnold
Lemon, Katherine N.
Han, Heesup
48
Hollebeek, Linda D.
36
Mattila, Anna S.
34
Kumar, V.
26
Verhoef, Peter C.
26
Huber, Frank
24
Loureiro, Sandra Maria Correia
23
Grewal, Dhruv
22
Lusk, Jayson L.
20
Rather, Raouf Ahmad
20
Klaus, Philipp
19
Prentice, Catherine
19
Bang, Nguyen
18
Herrmann, Andreas
18
Ahn, Jiseon
17
Jang, Soocheong
17
Swoboda, Bernhard
17
Tanford, Sarah
17
Usman, Osly
17
Wangenheim, Florian von
17
Khan, Imran
16
Mittal, Vikas
16
So, Kevin Kam Fung
16
Gil Saura, Irene
15
Schramm-Klein, Hanna
15
Stavins, Joanna
15
Wong, IpKin Anthony
15
Aksoy, Lerzan
14
Balaji, M. S.
14
Bauer, Hans H.
14
Das, Gopal
14
Einav, Liran
14
Fetscherin, Marc
14
Foscht, Thomas
14
Gustafsson, Anders
14
Hyun, Sunghyup Sean
14
McDonald, Heath
14
Neslin, Scott A.
14
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Journal of business research : JBR
3
Journal of retailing and consumer services
3
Journal of service research
3
Journal of strategic marketing
3
International journal of market research
2
Journal of marketing research : JMR
2
Journal of service research : JSR
2
MSI reports : working paper series
2
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
Asia-Pacific journal of business administration
1
European journal of marketing
1
Journal of marketing
1
Journal of marketing theory and practice
1
Journal of retailing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Report / Marketing Science Institute
1
Report / Marketing Science Institute / Marketing Science Institute
1
The marketing review
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ECONIS (ZBW)
30
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1
Role of brand attachment and satisfaction in driving customer behaviors for durables : a longitudinal study
Guru, Ramesh Roshan Das
;
Paulssen, Marcel
;
Japutra, Arnold
- In:
European journal of marketing
58
(
2024
)
1
,
pp. 217-254
Persistent link: https://www.econbiz.de/10014466299
Saved in:
2
Extension and validation of a novel destination brand equity model
Ekinci, Yuksel
;
Japutra, Arnold
;
Molinillo, Sebastian
; …
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
6
,
pp. 1257-1276
Persistent link: https://www.econbiz.de/10014295315
Saved in:
3
Circle the wagons : measuring the strength of consumers' brand defense
Roy, Sanjit
;
Gaganpreet Singh
;
Japutra, Arnold
;
Javed, …
- In:
Journal of strategic marketing
31
(
2023
)
4
,
pp. 817-837
Persistent link: https://www.econbiz.de/10014304973
Saved in:
4
The role of interactivity on customer engagement in mobile e-commerce applications
Utami, Ami Fitri
;
Irwan Adi Ekaputra
;
Japutra, Arnold
; …
- In:
International journal of market research
64
(
2022
)
2
,
pp. 269-291
Persistent link: https://www.econbiz.de/10012872815
Saved in:
5
Service research priorities : managing and delivering service in turbulent times
Ostrom, Amy L.
;
Field, Joy M.
;
Fotheringham, Darima
; …
- In:
Journal of service research
24
(
2021
)
3
,
pp. 329-353
Persistent link: https://www.econbiz.de/10012592938
Saved in:
6
Influence of customer application experience and value in use on loyalty toward retailers
Japutra, Arnold
;
Utami, Ami Fitri
;
Molinillo, Sebastian
; …
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012434226
Saved in:
7
Moving the customer experience field forward : introducing the touchpoints, context, qualities (TCQ) nomenclature
De Keyser, Arne
;
Verleye, Katrien
;
Lemon, Katherine N.
; …
- In:
Journal of service research
23
(
2020
)
4
,
pp. 433-455
Persistent link: https://www.econbiz.de/10012391607
Saved in:
8
The impact of affective and cognitive app experiences on loyalty towards retailers
Molinillo, Sebastian
;
Navarro García, Antonio
; …
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012238382
Saved in:
9
Gaining customer experience insights that matter
McColl-Kennedy, Janet R.
;
Zaki, Mohamed
;
Lemon, Katherine N.
- In:
Journal of service research
22
(
2019
)
1
,
pp. 8-26
Persistent link: https://www.econbiz.de/10012005747
Saved in:
10
Responsible and active brand personality : on the relationships with brand experience and key relationship constructs
Japutra, Arnold
;
Molinillo, Sebastian
- In:
Journal of business research : JBR
99
(
2019
),
pp. 464-471
Persistent link: https://www.econbiz.de/10012023686
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